GTM, Senior Program Manager (Contract)

Posted 2 Hours Ago
Hiring Remotely in United States
Remote or Hybrid
60-70 Annually
Senior level
Digital Media • eCommerce • Gaming • Mobile • News + Entertainment
The world’s largest destination for all things anime.
The Role
The Senior Program Manager will lead cross-functional GTM projects, track progress, communicate with stakeholders, and enhance project efficiency for international market launches.
Summary Generated by Built In
About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We are looking for an experienced program manager to join our Go-To-Market & Planning organization, reporting to the GTM, Principal Program Manager. This role will be partnering closely with regional, campaign, and LOB leaders to launch in our international markets. The ideal candidate has a strong background in program management supporting stakeholders in launching in international markets.

  • Organize, plan, and track new and ongoing cross-functional GTM projects and launches.
  • Lead all aspects of the day-to-day progress of projects and initiatives with regard to  schedule, scope, process, and meeting facilitation.
  • Proactive in following up on action items, identifying risks and establishing mitigation paths in collaboration with internal and external partners .
  • Serve as a key liaison with relevant business groups to facilitate planning and collaboration between teams to align, identify dependencies and effectively communicate regular updates to all stakeholders.
  • Effectively communicate regular updates to internal and external stakeholders.
  • Provides data driven recommendations and implement process improvements to enhance project efficiency and effectiveness.

We are considering applicants open to US-Remote who are willing to work IST hours. 

About You
  • 8+ years of experience program management in GTM, marketing, or product.
  • Experience working with globally distributed teams
  • Must be self-motivating, self-sufficient, and have the strong ability to work effectively as an individual or as part of a team
  • Comfortable operating in rapidly changing environments, with a bias for action and sense of urgency.
  • Strong attention to detail, program oversight skills, and ability to identify bottlenecks and improve processes across multiple concurrent GTM projects.
About the Team

Both domestic and ever-expanding international efforts fuel Crunchyroll's global expansion. The GTM & Planning team works with U.S. based leadership and regional teams to develop go-to-market and partnership marketing plans, business and program launches to expand Crunchyroll’s growth through its owned-and-operated (O&O) presence and high-profile third-party distribution partners, delighting and super-serving anime fans, boosting our footprint and brand awareness, and making Crunchyroll synonymous with anime worldwide. The GTM & Planning team is part of the Growth & Planning team, a performance marketing organization.

#LifeAtCrunchyroll #LI-remote 

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - Remote, USA
$60$70 USD
About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

  • Courage. We believe that when we overcome fear, we enable our best selves.

  • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

  • Kaizen. We have a growth mindset committed to constant forward progress.
  • Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

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The Company
Berlin, Germany
1,300 Employees
Year Founded: 2006

What We Do

At Crunchyroll, we deliver what anime fans love—anytime, anywhere.

With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen.

From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms.

Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere.

We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Why Work With Us

We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.

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Crunchyroll Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.

Typical time on-site: 3 days a week
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