GTM Planner

Reposted 3 Days Ago
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National Capital Region
Junior
Fintech • Software • Financial Services
The Role
The GTM Planner leads the Go-to-Market strategy, ensures effective execution of campaigns, and collaborates with cross-functional teams for approvals and deliverables.
Summary Generated by Built In

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

1. Leads the GTM strategy of Lending Mass Affluent, Retention & Resurrection, and Digital Experience

2. Leads the project managers in the cluster

3. Ensures effectiveness, efficiency, and executional excellence of GTM Programs

4. Consolidates and updates campaign GTM Head to reflect the right level of support and activation schedule across brand marketing (online and offline), social marketing, CRM, PR, and trade marketing for tier 1, 2 and BAU campaigns

5. Presents a consolidated Go-to-Market campaign plan deck with all of the executions and schedule presentations to key approvers

6. Consolidates all directions, feedback, and approvals from the cross-functional team to ensure that all stakeholders have been consulted in the course of strategic and creative development

7. Executes campaign deliverables on time and with full approval from key stakeholders

QUALIFICATIONS

1. Minimum 2 years in Marketing
2. Has brand management experience
3. Has experience in Finance/FMCG/Tech-related industries

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

Top Skills

CRM
Digital Experience
Marketing
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The Company
HQ: Bonifacio Global City, Metro Manila
2,570 Employees
Year Founded: 2015

What We Do

Mynt is the first and only duacorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans.

Mynt, through its fintech operations, is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.

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