About groundcover
We’re not here to blend in - we’re here to change how observability works.
groundcover has built a radically different approach to cloud-native observability that competitors can’t match. We’re a fast-growing Series B startup delivering the most modern, developer-first observability platform for cloud-native environments. Unlike legacy tools that are heavy, costly, and complex, our solution is lightweight, instantly deployable, and built for today’s AI-driven world.
As our GTM Operations & Programs Coordinator, you’ll own the systems, workflows, and execution support that keep revenue marketing running smoothly end to end: from campaign setup and lifecycle automation to lead routing, reporting, and cross-functional coordination. Join a team that’s redefining the category and shaping how engineers everywhere understand and optimize their systems.
This is a hybrid role in San Francisco (3 days a week).
Responsibilities
- Own day-to-day HubSpot administration (forms, workflows, lifecycle stages, campaigns, reporting)
- Build and maintain GTM automation connecting campaigns to pipeline and revenue
- Manage lead routing and handoff from marketing to sales
- Support campaign, lifecycle, event, and partner program execution
- Coordinate timelines and deliverables across marketing, sales, and partners
- Maintain dashboards and deliver weekly GTM performance reporting
- Document and improve GTM processes and workflows
- Use automation and AI tools to reduce manual work and improve data quality
Must-Haves
- 2–4 years experience in marketing ops, GTM ops, or program coordination
- Hands-on HubSpot experience (Marketing Hub required)
- Strong organizational and project management skills
- Experience working cross-functionally with marketing and sales
- High attention to detail and data quality
- Familiarity with tools like Notion, Linear, or similar
- Interest in automation and AI
Top Skills
What We Do
groundcover is a cloud application monitoring solution that reinvents the domain with eBPF 🐝 .
Built for modern production environments, it enables teams to instantly monitor everything they build and run in the cloud without compromising on cost, granularity, or scale. Collect logs, metrics and traces instantly with eBPF, and store them inCloud, on your infrastructure, managed by us.
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