Unto Labs is a team of low-level engineers pushing distributed systems to the physical limits of modern hardware. We're building the next generation of blockchain technology, from core consensus primitives to performance-tuned networking stacks, on commodity servers.
About the RoleWe are seeking a driven and strategic Go-to-Market (GTM) / Marketing lead to define and execute Unto Labs’ external presence and messaging. You will own the development and refinement of our marketing strategy, building brand narrative, crafting messaging for deeply technical products, and leading the charge on campaigns to engage wide-ranging audiences, including developers, partners, and the general public. You’ll collaborate across engineering, product, and creative to position Unto Labs as a leading infrastructure provider and distinctive technology brand.
ResponsibilitiesDefine and evolve Unto Labs’ marketing strategy, brand positioning, and messaging to reach both technical and mainstream audiences
Design and execute campaigns for product launches, ecosystem milestones, developer events, and community initiatives
Build scalable content and communication systems across web, social, and advertising channels
Translate complex technical concepts—consensus protocols, cryptography, distributed systems—into clear and compelling storytelling
Guide and produce collateral including website copy, pitch decks, press releases, blog posts, and multimedia
Collaborate closely with engineering, product, and creative teams to capture and convey Unto Labs' unique value
Drive GTM initiatives including partnerships, event presence, and outreach
Measure and analyze marketing efforts to optimize reach and effectiveness
4+ years in GTM, brand marketing, or communications roles, preferably with technical or startup organizations
Proven ability to shape messaging for highly technical products and communicate to broad audiences
Experience building out marketing campaigns and brand strategy from early stage
Skilled at distilling complex topics into approachable narratives for both technical and non-technical stakeholders
Excellent written, verbal, and visual communication skills
Comfortable working in a fast-paced, dynamic startup environment
Experience with video production, design, or multimedia storytelling
Familiarity with blockchain, crypto, or distributed systems
Portfolio demonstrating brand, campaign, or product marketing
Shape and own the GTM and marketing function at a company at the frontier of distributed systems and blockchain innovation
Collaborate with a founding team of world-class engineers to define the voice of groundbreaking technology
Influence company direction as an early hire with room to grow
Work with top-tier tools and budgets in a flexible, supportive environment
Competitive salary and significant equity upside
Flexible work environment
Unlimited vacation policy
Health insurance
Hardware and tool allowance
Conference and learning budget
Skills Required
- 4+ years in GTM, brand marketing, or communications roles
- Proven ability to shape messaging for highly technical products
- Experience building out marketing campaigns and brand strategy from early stage
- Excellent written, verbal, and visual communication skills
What We Do
Building at the physical limits of distributed systems.
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