GTM Manager, Ads

Posted 2 Days Ago
Be an Early Applicant
Mountain View, CA
120K-210K Annually
Mid level
Information Technology • Software
The Role
As a Go-to-Market Manager at NewsBreak, you will drive the growth of NewsBreak Ads, collaborating with cross-functional teams to develop and execute go-to-market strategies, enhance brand awareness, and establish partnerships to maximize revenue opportunities.
Summary Generated by Built In
About NewsBreak

NewsBreak is redefining the way users interact with local news and their communities. By bridging local users, local content creators, and local businesses, our mission is to foster safer, more vibrant, and authentically connected lives. Through robust collaborations with thousands of local publishers and businesses across the nation, NewsBreak is revolutionizing how a new wave of readers access and engage with essential, locally sourced content & information.

Since our inception in 2015, our trajectory has been nothing short of remarkable. We proudly stand as the nation’s premier local news app.

As a Series-C unicorn startup, our headquarter nestles in the tech hub of Mountain View, California, with other offices in New York City and Seattle. For more information, visit www.newsbreak.com/about

Bellevue, Washington, United States

Mountain View, California, United States

New York, New York, United States

About the Role

As a Go-to-Market Manager at NewsBreak, you will play a pivotal role in steering the growth and evolution of NewsBreak Ads. With a focus on innovative approaches and a growth-driven mindset, you will spearhead Monetization Team partnerships that enhance brand awareness and user experience while growing existing revenue channels and building new ones. In your day-to-day you will collaborate cross-functionally within the Monetization Team leading initiatives ranging from establishing a partnership ecosystem within Ad Manager to testing new programmatic growth channels. This is a unique position within the Monetization Team, working alongside product, engineering, sales and marketing identifying growth opportunities across core business lines, coming with great professional development opportunities  once projects reach success and maturity.

Responsibilities

  • With a deep understanding of the advertising ecosystem, both performance and programmatic, you will be responsible to ideate, test, and scale go-to-market strategies for new revenue driving opportunities 
  • Identify and capitalize on opportunities to drive adoption of innovative ad products, enhancing the customer journey, advertiser engagement, and revenue
  • Identify potential partners, negotiate terms, and establish collaborations that amplify platform capabilities and extend market reach
  • Develop and execute strategies leveraging partnership ecosystem to recruit and onboard strategic advertising partners at scale
  • Identify and lead brand awareness opportunities, such as co-hosted partnership events and conference speaking engagements
  • Quantify the impact from the supported partnerships and events ensuring positive ROI
  • Pioneer the partnerships tab in NewsBreak Ad Manager connecting advertisers with tooling and affiliate networks
  • Partner closely with internal product and engineering teams providing insightful feedback to influence our product vision and roadmap

Requirements

  • Education: Bachelor’s degree or above, or equivalent practical experience.
  • Industry Experience: Extensive experience in business development within the performance and programmatic advertising industry.
  • Skills: Strong negotiation, communication, and project management skills.
  • Drive and Resilience: Ability to initiate and drive projects to completion in a fast-paced, global organization. Willingness to step out of the comfort zone and go the extra mile to achieve results.
  • Leadership Experience in leading teams and projects in a cross-functional environment from 0-1.

Benefits

We offer competitive benefits package:

  • Health, dental, and vision care for you and your family
  • Top-tier 401(K) plan with company matching
  • Paid time off and paid holidays
  • Paid parental leave
  • FSA and commuter benefits programs
  • Team activity budget

The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.

Annual Base Pay Range

$120,000$210,000 USD

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The Company
Mountain View, , CA
346 Employees
On-site Workplace
Year Founded: 2015

What We Do

NewsBreak is the leading platform for local news and information, with more than 40 million users across America. By using new technology, NewsBreak provides community-focused news and information from over 10,000 sources in a timely and accessible way. NewsBreak is bridging the gap between new technology and traditional local media, offering an innovative digital solution that allows users to get the information they need to live safer, more vibrant, and connected lives.

Based in Mountain View, California, NewsBreak connects users with local information, national publishers, and targeted advertising from local businesses, with increased traffic and revenue that helps strengthen local communities.

We are always looking for great talents. Contact us via [email protected]

Our website:
https://www.newsbreak.com/about

Creator Program:
https://www.newsbreak.com/creators

Publishing Platform:
https://mp.newsbreakapp.com

Android App Download:
https://play.google.com/store/apps/details?id=com.particlenews.newsbreak&hl=en

iOS App Download:
https://itunes.apple.com/us/app/news-break-personal-local/id1132762804?mt=8

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