GTM Lead

build for those who build 🏭
opus AI agents are revolutionizing processes for industrial supply chain teams. Our mission is to strengthen Europe’s industrial backbone by ensuring material supply and making operational processes future-proof. Our AI agents optimize how companies plan, negotiate, and manage their procure-to-pay processes – helping them automate control over their single largest cost driver and remain competitive in the long term. Leading companies already trust opus AI agents and are transforming their processes into a competitive advantage with us
🚀 we are in production with real customers – scaling rapidly and shipping new features as we speak
💰 we secured €5M+ in funding from leading early-stage investors and seasoned industry experts
👥 we are a team of entrepreneurs, industry experts, and engineers driven by a joint ambition – to safeguard the economic foundation of Europe for future generations
as GTM Lead, you own how opus goes to market. you work side by side with [Beni](https://www.linkedin.com/in/benedict-hofmann/) (CEO) and [Niklas](https://www.linkedin.com/in/niklas-tauch-14aba8146/) (COO) and pipeline is your territory. small team already in place, but no playbook and no inherited engine. just a product that works and customers that prove it. we're creating a new category in industrial software – one that buyers don't have a name for yet. that means every touchpoint is market education, every piece of content is category-defining, and every objection is a signal you feed back into how we go to market. your job: turn early traction into a repeatable GTM machine
Tasks
🎯 The impact you will have
* own the pipeline number. qualified discovery meetings with ICP decision-makers. not activities, not dials – meetings that convert. you define the target, you track it, you hit it
* build the outbound engine and then outgrow it. cold call, LinkedIn, email sequences - you design the cadences, control the messaging, and run it yourself. iterate until it compounds.
* develop pipeline channels beyond cold outbound. webinars, trade fairs, partnerships – whatever converts. if you see a channel we haven't built and the math checks out, make the case and go build it
* hire and scale the GTM team. you bring in the first BDRs, build onboarding, set daily expectations, run call reviews, give hard feedback. if someone isn't cutting it, you flag it with data and act. the team runs without founders in the room – because you built it that way
* own the tech stack. CRM, enrichment, sequencing, AI-assisted outreach – you design how leads flow, how accounts get scored, how deals progress. automate every repeatable workflow. kill what doesn't earn its place
* qualify – and go further. you run the discovery calls and make sure our founders spend zero time on unqualified conversations. if you can take it further, we won't box you in.
* define the category. LinkedIn posts, industry articles, case studies, whitepapers – content that educates the market and frames the problem in our language. you feed what the market tells you back into messaging, targeting, and positioning
Requirements
⭐️ What makes you a great fit
* 2+ years in B2B/Enterprise Software, hands on the wheel. you've personally carried a pipeline number – not managed someone who did. you wrote the sequence, dialed the calls, cleaned the CRM. ideally as a first GTM hire, ex-founder, or at a scaleup where you built, not inherited. MBB background with hands-on GTM execution? even better
* builder, not operator. you don't need a playbook handed to you – you write it. you've designed outbound from scratch at least once, and you know the difference between activity and output. ambiguity doesn't slow you down – it's where you do your best work.
* category thinker. you've sold (or built GTM for) something the market didn't have a name for yet. you treat every touchpoint as education, not just conversion. you think in segments and sequences, not spray-and-pray
* raises the bar, not just the headcount. you've ramped junior reps from zero to consistent output. you've had the hard feedback conversation. your former reports would say "they made me better"
* industrial DNA. you sell to Mittelstand manufacturing fluently. you know procurement cycles, budget timing, and multi-stakeholder sign-off – from experience, not a training deck
* native German, strong professional English (C1+). Mittelstand buyer call in the morning, investor-grade content in the afternoon. both land