GTM Lead

About Us

Founded in 2014, Circles is a global technology company reimagining the telco industry with its SaaS platform, helping telco operators launch and operate successful digital brands. Today, Circles is partnering with operators in 14 countries across 6 continents with the mission to deliver digital experiences to millions of people through our businesses.

With Circles.Life, our digital lifestyle brand, we empower and delight customers across the world by offering digital experiences that go beyond traditional telco services.

Circles is backed by global investors such as Peak XV Partners, Warburg Pincus, EDBI and Founders Fund – renowned institutions with a track record of backing industry-shaking innovators.

About This Role

As the GTM Expert for Circles in Indonesia, you will play a crucial role in establishing and executing our go-to-market strategies as we expand into new markets. This role requires a deep understanding of the local landscape, strategic planning, and a focus on brand positioning to ensure successful market entry and growth.

What You'll Do
 

• Market Analysis & Strategy Development:
• Conduct thorough landscape mapping and persona assessment to understand market dynamics.
• Develop effective country-specific launch strategies that align with the brand's vision and objectives.
• Go-To-Market Planning:
• Formulate and execute GTM plans, including launch blueprints, playbooks, and standardised presentation decks.
• Collaborate with the Brand and Marketing CoE to integrate strategic frameworks supporting Circles’ new market launches.
• Brand Strategy & Positioning:
• Validate local brand positioning, communication, and media strategies.
• Adapt global brand guidelines to resonate with the local audience.
• Collaboration & Stakeholder Engagement:
• Work closely with Strategy & Business Planning (BP) teams to meet growth objectives.
• Partner with the local marketing team to deliver insight-driven communications.
• Engage with senior stakeholders on content strategy and GTM initiatives.

What You'll Need

• 7+ years of relevant experience in marketing, growth strategy, and brand management, preferably with SaaS experience 
• Proven experience in marketing and growth strategy, with expertise in brand management, go-to-market strategy, and channel management across digital and physical platforms.
• Background in digital brand launches and GTM processes across business stages (from start-up to scale-up).
• Strategic thinker with strong analytical and communication skills.
• Ability to manage senior stakeholders effectively and drive collaboration with cross-functional teams.

To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.