As GTM Inbound, implement a conversion strategy to optimize website performance and maximize B2B customer acquisition through landing pages, analysis, and collaboration with different teams.
Skello is a European company with one mission: reinvent shifted work through a collaborative solution which enables teams to better anticipate, organize and communicate.
In short, Skello is a workforce management solution for shift based workplaces that enables teams to tackle the hassle of complex scheduling. For managers, Skello optimizes work organization by helping them to make the best decisions in managing their staff costs. For employees, our tool facilitates easy and open communication and simplifies daily life.
Skello’s ambition is to be the number one solution for shifted work teams in Europe. To achieve this, Skello raised a €40M Series B round of financing from expert funds in the field (Partech, Aglaé Ventures & XAnge) in order to bring ever more value to our clients through new features and to open up new markets, beyond our historic industries such as hospitality, retail and health.
Context
In a context of strong growth, the Growth team aims to increase lead generation. As Go-To-Market GTM Inbound at Skello, you will deploy our strategy to optimize the performance of our websites and maximize the acquisition of new B2B customers.
In concrete terms, you will be in charge of implementing our conversion strategy: from the steering to the operational management of actions to the improvement and analysis of our performance.
Missions
As GTM Inbound, your objectives are as follows:
- Build landing pages;
- Define the roadmap and implement it according to the business objectives;
- Prioritize the requests of the different teams seeking to use the site (Sales, Product, Growth, Design,Talent) to always maximize the conversion rates;
- Establish, from qualitative studies, surveys, quantitative analysis, AB tests, opportunities to facilitate customer understanding of the Skello product;
- Orchestrate with the Designers and the Product team the definition of the functional specifications of the Landing Pages and Features to be deployed;
What this position can offer you:
- The opportunity to play a strategic and central role by working on the entry point of the business;
- The opportunity to contribute in a concrete way to an ambitious project that will revolutionize a very large market;
- Ownership and autonomy over your subjects that will allow you to learn a lot and build something you can be proud of;
- A stimulating, challenging and caring work environment.
Qualifications
Soft skills
- Doer mindset: You take ownership, move fast, and focus on impact.
- Strong communicator: You articulate ideas clearly, structure arguments effectively, and know how to convince and align stakeholders.
- Proactive & solution-oriented: You bring ideas, challenge the status quo, and know how to drive initiatives forward.
Hard skills
- Webflow expert (or similar CMS/headless CMS): You can build and optimize high-performing websites.
- Front-end coding skills: You know how to tweak and optimize front-end code when needed.
- Tech & AI-savvy: You have built POCs on Codex, Claude Code and leverage automation, no-code, and AI daily.
- Data-driven & experimental: You run tests, analyze insights, and iterate to maximize impact.
Nice to have
- Experience in a fast-growing international organization.
Recruitment process
- Discovery call with the Talent team
- Case study and business interview with Eliott, VP Marketing
- 3rd "Vision" interview with Quitterie, CEO of Skello
- Reference taking and offer
