GTM GM, Fashion

Posted 8 Days Ago
Be an Early Applicant
4 Locations
Hybrid
204-255 Annually
Senior level
Cloud • Information Technology • Internet of Things • Productivity • Software
Miro is a global company on a mission to change the way the world innovates.
The Role
Lead go-to-market strategy and commercial execution for Miro's Fashion vertical. Build specialized workflows and product-sales narratives, identify target accounts, close early deals, partner with Product and Engineering on roadmap, represent Miro at industry events, and hire and scale a cross-functional team to grow the vertical.
Summary Generated by Built In
About the Team
The Professional Services organization at Miro is home to Miro's industry leads, responsible for building specialized, high-value businesses inside specific verticals. As GTM Lead of Fashion, you'll report directly with the Head of Professional Services while working cross-functionally with Product, Engineering, Marketing, and Go-to-Market teams across the company to build one of Miro's newest vertical businesses from the ground up.
 
About the Role
As GTM GM of Fashion, you will own the strategy, go-to-market, and commercial success of Miro for Fashion, one of Miro's newest vertical businesses, built to bring Miro's platform to how fashion and apparel brands actually work.
Some of the greatest fashion brands in the world already run on Miro today. Your job is to build the specialized solutions and workflows that solve their biggest challenges, turning that footprint into a defined, purpose-built fashion business. Then proving the model works, deal by deal.
What you’ll do
  • Own the zero-to-one for Miro's dedicated fashion solutions: build the specialized workflows that show fashion and apparel brands how Miro fits into their business — from seasonal planning to day-to-day execution — then own the continued scaling as it grows
  • Identify the use cases where Miro can win across fashion — spanning design, planning, production, merchandising, marketing, and retail execution — and translate them into a product and sales story fashion teams immediately recognize as their own problem
  • Identify target accounts, map the champion and buying committee, and personally carry the earliest deals across the line. Partner with our GTM organization to align them toward the industry
  • Partner directly with Product and Engineering to turn what you know about how fashion organizations actually operate — the stakeholders, the workflows, the day-to-day realities — into roadmap decisions
  • Represent Miro for Fashion externally: on stage at industry events, in front of design, merchandising, and retail leaders, and inside the ecosystem of tools and partners that shape how fashion brands work
  • Build the team and operating rhythm this vertical needs as it scales past its first customers, hiring for the same blend of industry depth and commercial instinct you bring yourself
What you’ll need
Non-Negotiable Requirements
  • Grown up in fashion — you've spent your career inside apparel, footwear, or fashion retail brands, and understand the industry's calendar, players, and pressures from the inside
  • Lived through a full season — you've seen a season go from planning and design through production, buying, and execution, and know where it actually breaks
  • Applied technology to the problem — you've used or helped bring in digital tools (PLM, 3D design, merchandising, supply chain, or similar) to solve a real seasonal-planning or execution problem, not just watched from the sidelines
  • Comfortable selling — you've sold something, product, services, or a point of view, and know how to run and close a commercial conversation
Strongly Preferred
  • Enterprise sales execution — you've carried deals across the line yourself, from first conversation to signature, and know how to map a buying committee and build a champion
  • Presence in the rooms that shape how fashion brands buy — comfortable on stage at industry events and credible inside the ecosystem of tools and partners fashion brands already trust
Leadership Profile
  • Comfortable without a playbook — this role starts with more questions than answers, and you build the answers as you go
  • Builds trust quickly with senior stakeholders, on both the customer side and internally with Product and Engineering
  • Biased to action: prototypes and tests ideas rather than waiting for a fully-formed plan.
What's in it for you

We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board.

#LI-AR5

The reasonably estimated salary range is specific to Los Angeles and may not be applicable to other locations. Final compensation and total package components will be based on individual factors such as the candidate's skills, qualifications, and experience. The range for this role is:

Los Angeles salary range
$204.34$255.42 USD

The reasonably estimated salary range is specific to San Francisco and may not be applicable to other locations. Final compensation and total package components will be based on individual factors such as the candidate's skills, qualifications, and experience. The range for this role is:

San Francisco salary range
$204.34$255.42 USD

The reasonably estimated salary range is specific to New York and may not be applicable to other locations. Final compensation and total package components will be based on individual factors such as the candidate's skills, qualifications, and experience. The range for this role is:

New York salary range
$204.34$255.42 USD
About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

Check out more about life at Miro: 

  • Youtube: https://www.youtube.com/@lifeatmiro
  • Blog: https://miro.com/careers/life-at-miro/all/
  • Instagram: https://www.instagram.com/mirohq/

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here. 

Skills Required

  • Experience working inside apparel, footwear, or fashion retail brands and deep knowledge of the industry's calendar and stakeholders.
  • Experience managing a full fashion season from planning and design through production, buying, and execution.
  • Experience implementing or using digital tools to solve seasonal-planning or execution problems (PLM, 3D design, merchandising or supply chain tools).
  • Proven ability to sell—run and close commercial conversations for products, services, or strategic solutions.
  • Enterprise sales execution: carried deals end-to-end from first conversation to signature.
  • Credibility and presence in industry forums: comfortable on stage and within the ecosystem of fashion tools and partners.
  • Ability to operate without a playbook, build trust with senior stakeholders, and prototype/test ideas quickly (bias to action).

Miro Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Miro and has not been reviewed or approved by Miro.

  • Healthcare Strength Healthcare includes comprehensive medical, dental, and vision coverage with HSA‑eligible options and mental health support, strengthening the perceived value of the U.S. package.
  • Parental & Family Support Parental leave is generous and was recently expanded for both parents in the U.S., adding meaningful family support alongside other time‑off programs.
  • Equity Value & Accessibility Equity is positioned as a company‑wide component (RSUs for all employees with initial grants and potential refreshers), enhancing total compensation beyond base pay.

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The Company
HQ: San Francisco, CA
2,500 Employees
Year Founded: 2011

What We Do

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 60M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,800 employees in 12 hubs around the world. At Miro, we are a team of nearly 1800 dreamers, thinkers, builders, storytellers, and designers from all over the world. That scale is one of our strengths, along with the intentionality behind our values. We champion one another to win the world. We lead with empathy and understanding to keep ourselves humble and our product human. We dream big, aim high, and let our failures inform our future successes. If you want to become a part of our team, keep reading to learn more about who we are and who you can become, with us.

Why Work With Us

We don't joke about our values. Everything we do, from how we hire talent, promote employees, and celebrate our people is informed by our values. Our values shape what we stand for, and what we stand against: - Play as a team to win the world - Focus on impact and make it happen - Learn, grow, and drive change - Practice empathy to gain insight

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