GTM Engineer

Reposted Yesterday
Be an Early Applicant
New York, NY, USA
Hybrid
135K-175K Annually
Mid level
AdTech • Marketing Tech • Design
The all-in-one platform to drive measurable ROI with Streaming TV Advertising. Trusted by 10,000+ performance marketers.
The Role
You will maintain and improve the GTM platform codebase while developing features end-to-end, managing deployments, and enabling non-engineers to contribute safely.
Summary Generated by Built In
About Vibe

At Vibe.co, we're reimagining how brands reach audiences in the age of streaming. We believe streaming TV is no longer just a brand awareness play, it's the next great performance marketing channel. We're building the infrastructure to unlock this $100B opportunity.

Vibe.co provides an Audience First Streaming TV Advertising solution for marketers to unlock TV as a growth channel. Our all-in-one solution combines hyper-targeted audience segmentation, AI-powered insights and recommendations, real-time campaign optimization, and incrementality measurement, giving brands of all sizes the precision and transparency they've come to expect from social and search, but on TV.

Trusted by over 10,000 brands, Vibe.co reaches more than 120 million households across 500+ apps and channels, delivering an average 250% return on ad spend and 20% sales lift. The company hit a $100 million revenue run rate in under two years, ranking among the ten fastest software companies to reach that milestone.

Vibe.co's investors include Hedosophia (an early backer of Spotify, Uber, and Airbnb), Elaia, Singular, QuantumLight (Revolut CEO Nik Storonsky's fund), and Illusian (Supercell CEO Ilkka Paananen's fund), as well as angel investors including Carolyn Everson, board member of The Walt Disney Company and Coca-Cola. Nirav Tolia, CEO of Nextdoor, sits on the company's board of directors.

Founded in 2022, Vibe.co is widely recognized as the category-defining platform in streaming TV advertising, bringing the power of Meta and Google-style performance marketing to the fastest-growing segment in media.

About the Role

You'll join Vibe's Growth team and own the internal platform that powers our GTM operations — reporting to the Director of GTM Systems. This role exists because we're scaling a model where cross-functional contributors across the business all push code into the same platform, and we need a second technical owner to share the review load, protect quality, and keep velocity high. About half your time is maintenance and management: reviewing PRs, making sure contributions are safe, secure, and production-ready. The other half is yours — identifying business problems worth solving and building features end-to-end, from scoping to shipping to adoption. If you want real ownership, a direct line from idea to production, and work that touches every part of how the company operates, this is it.

What You'll Do

Code Review & Quality

  • Review PRs from cross-functional contributors — validate logic, security, and production-readiness

  • Maintain and improve the GTM platform codebase as the team and contributor count grow

  • Enable non-engineer contributors to ship safely — support their work without gatekeeping it

Feature Development

  • Identify business problems worth solving and build features end-to-end

  • Integrate external APIs and enrichment providers directly into the application

  • Own tooling enablement — build it, test it, and make sure others can use it as intended

Infrastructure & Operations

  • Manage deployments, servers, and infrastructure for the GTM platform

  • Maintain code quality standards, documentation, and contributor patterns across the stack

What You Need
  • 3+ years of full-stack software engineering experience, including front-end

  • Fluency across a modern web stack: JavaScript/TypeScript, React/Next.js, Postgres, Docker, AWS, Prisma, and API integrations

  • Experience contributing to and reviewing code in a multi-person codebase — you understand PR reviews, merge conflicts, and sequencing changes across contributors

  • A track record of owning features end-to-end: picking the problem, building the solution, and driving adoption without a spec handed to you

  • DevOps comfort — servers, deploys, and infra are part of your day, not a hand-off

  • Daily use of AI coding tools (Claude Code, Cursor, or similar) as a genuine force multiplier — not a shortcut, a craft

Nice to Haves
  • Side projects or independent builds you can speak to in detail — what, why, and how

  • Design sensibility — you can flag when a front-end implementation isn't usable, even if you don't call yourself a designer

Our Values

At Vibe, we run on three values: Impact, Ambition, and Urgency. We tie every goal to a real business outcome, think 10x rather than settling for good enough, and move daily rather than waiting for perfect conditions.

You'll thrive here if you own outcomes without needing direction, default to action, and hold yourself to results, not effort.

This is a high-performance environment with high-performance rewards: you'll work alongside people who push you, with real ownership over hard problems in a market that's moving fast.

If that sounds like the best version of your career, we want to meet you.

What We Offer

For candidates in New York, NY, the pay range for this role is 135,000-175,000

At Vibe, we want you to build something, own something, and grow fast. Here's how we back that up:

  • Variable pay — based on objectives you hit. No arbitrary targets.

  • Hybrid flexibility — We're in NYC's Flatiron District and our team is in 3x a week!

  • Full health coverage — Comprehensive medical, dental, and vision insurance.

  • 401(k) with matching — We invest in your future, not just your output.

  • Unlimited PTO — Take the time you need. We measure results, not hours.

  • Parental leave — Paid leave for all parents.

  • Annual offsite — The whole team, once a year, somewhere worth the trip.

Our Interview Process

We respect your time. Here's exactly what to expect — no surprises, no ghosting.

  1. Recruiter screen — 30 min. We'll share context; you'll share yours.

  2. Manager interview — Meet the person you'd work with directly.

  3. Take-home build + live debrief — A real problem, not a trick. Build it the way you would day-to-day, then walk us through your choices.

  4. Calibration interview — A senior leader joins to ensure we're holding a consistent, high bar.

  5. Offer — Fast. We don't let good decisions sit.

Equal Opportunity

Vibe is an equal opportunity employer. We evaluate all applicants without regard to race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

We believe the best ideas come from teams with different backgrounds, perspectives, and experiences. If you need a reasonable accommodation during the application or interview process, please let us know.

Referral Instructions

Being referred? Ask your contact to submit your application directly on your behalf.

Skills Required

  • 3+ years of full-stack software engineering experience, including front-end
  • Fluency across a modern web stack: JavaScript/TypeScript, React/Next.js, Postgres, Docker, AWS, Prisma, and API integrations
  • Experience contributing to and reviewing code in a multi-person codebase
  • A track record of owning features end-to-end
  • DevOps comfort — servers, deploys, and infra are part of your day

Vibe.co Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vibe.co and has not been reviewed or approved by Vibe.co.

  • Healthcare Strength Comprehensive medical, dental, and vision insurance is offered as part of the standard package. This provides a strong baseline of core health coverage.
  • Leave & Time Off Breadth Unlimited paid time off is included and positioned as a way to recharge. Paid parental leave is also part of the time-off offering.
  • Retirement Support A 401(k) plan with company matching is included in the benefits lineup. This adds a long-term financial support component beyond cash compensation.

Vibe.co Insights

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The Company
HQ: New York, NY
152 Employees
Year Founded: 2022

What We Do

Vibe.co is the all-in-one self-serve platform built for performance marketers who want to turn Streaming TV into a true growth channel. Trusted by over 10,000+ performance-driven brands, Vibe brings digital precision, transparency, and measurable ROI to Connected TV advertising. Designed for results, not impressions, Vibe helps advertisers drive real performance across metrics like CPA, ROAS, and conversions. Powered by proprietary transactional data, Vibe delivers hyper-targeted TV campaigns with the same accuracy and personalization you expect from Instagram ads—but on the biggest screen in the home. Vibe gives marketers seamless access to the entire streaming TV ecosystem through one simple, intuitive interface. No agencies, no delays, no middlemen. Just full control, instant activation, and performance you can measure. Integrated with leading marketing tools like Klaviyo, Segment, HubSpot, Triple Whale, and Northbeam, Vibe connects your customer data to TV in real time for smarter attribution and optimization. Backed by $80M in funding, Vibe is redefining how modern marketers scale with TV, turning a traditional brand channel into a high-performing, self-serve growth engine. Get started today on https://vibe.co

Why Work With Us

At Vibe, we run on three values: Impact, Ambition, and Urgency. We tie every goal to a real business outcome, think 10x rather than settling for good enough, and move daily rather than waiting for perfect conditions. You’ll thrive here if you own outcomes without needing direction, default to action, and hold yourself to results, not effort.

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