GTM Engineer

Ushur is an agentic CX automation platform purpose-built for regulated industries to streamline journeys across the entire customer lifecycle. Ushur sets the standard for best-in-class self-service customer experiences, enabling customers to start, navigate, and complete complex requests end to end—without handoffs, callbacks, or loss of context. 

Designed from the ground up for healthcare, insurance, and financial services, Ushur AI agents operate at the highest levels of security, compliance, auditability, and control, ensuring trust is never compromised. The platform uniquely combines intelligent, agentic automation with seamless human handoff and industry-leading outbound capabilities, enabling proactive, two-way engagement across text, email, voice, and chat. At enterprise scale, Ushur helps organizations improve customer retention and customer growth, while reducing staff burden for customer service and delivering the fastest time to value through a no-code deployment.

About the Role

Ushur is hiring a GTM Engineer to build the execution layer behind our revenue engine, sitting at the intersection of Marketing, Sales, Customer Success, and Product. This role partners closely with the Senior Manager, Growth Marketing, ensuring demand generation programs connect seamlessly into pipeline conversion, SDR execution, and expansion outcomes. This is a highly execution-oriented role, approximately:

• 70% GTM technical + revenue operations workflows
• 30% marketing enablement + buyer journey support

For remote positions, Ushur’s U.S. hiring is open to candidates who are residents of the following states: AZ, CA, CO, FL, GA, HI, ID, IL, MD, ME, MI, MN, MO, MA, NE, NJ, NC, OH, PA, SC, TX, UT, VA, WA, NY.

If are you located approximately within 25 miles of our HQ in Santa Clara, CA (a minimum of 3 days in office). Details of hybrid requirements will be determined and provided by your manager.

What You'll Do 

• Build and maintain lead routing and sales automation workflows across HubSpot, Planhat, SDR processes, improving speed-to-lead and pipeline handoffs.
• Improve CRM data hygiene and infrastructure, ensuring accurate account/contact data, lifecycle stages, pipeline consistency, and clean reporting.
• Develop AI Agents and automated GTM plays that proactively trigger next-best actions across the funnel (e.g., outreach, nurture, expansion prompts), aligned to personas and revenue motion.
• Translate product usage signals into revenue actions, triggering GTM plays when users hit thresholds, invite teammates, approach limits, or show expansion behavior.
• Develop and optimize intent + account scoring models using signals such as website engagement, content consumption, HubSpot activity, third-party intent data, and in-product expansion indicators.
• Enable SDR teams with AI-assisted outreach personalization, including auto-generated account-specific email snippets, persona-based playbooks, and testing frameworks to improve outbound conversion.
• Build GTM analytics and forecasting dashboards, tracking funnel conversion by stage, pipeline velocity, retention cohorts, and CAC vs LTV by segment.
• Drive experimentation across routing, scoring, nurture, outbound personalization, and expansion-trigger programs, building tight feedback loops with Growth Marketing.
• Identify gaps in tactics & collateral across the buyer journey and coordinate creation new assets to support GTM motions such as interactive demos, persona-specific enablement assets, and stage-based content bundles.
• Support sales enablement systems with automation so reps can quickly surface the right case studies, proof points, and content based on deal stage and industry.

What You Bring 

• 2+ years in B2B Saas company 
• Bachelors degree in Computer Science and MBA 
• Proven ability to operationalize lead routing, scoring, pipeline workflows, and funnel performance reporting.
• Experience working in modern CRMs, especially Planhat or similar AI-native platforms.
• Strong experience with Marketing Automation (e.g. HubSpot) workflows, lifecycle automation, and ABM platforms (e.g., 6Sense, Demandbase, Rollworks) 
• Experience with AI Agents for GTM and B2B growth marketing, supporting personalized, data-driven revenue acceleration. 
• Experience with SEO/GEO, paid acquisition, lead nurture, and website conversion optimization
• Strong analytical rigor across attribution, forecasting, and revenue efficiency metrics.
• Comfortable partnering daily with Sales, Marketing, Product, and Data teams in a fast-paced environment..

The pay range for this position is $140,000- $220,000 plus bonus and equity. However, base pay offered may vary depending on skills, experience, job-related knowledge and location.

AI-First Mindset & Enablement

As an AI-first company, Ushur encourages all team members—across every function—to embrace the opportunities AI brings to our work and our customers. We’re building a culture where continuously deepening our understanding of AI technologies and their practical applications is part of how we grow and deliver value.

Team members are expected to leverage AI tools to enhance productivity, collaboration, and customer outcomes—and to support the adoption of Ushur’s AI-powered capabilities wherever they can drive impact. The ideal candidate is curious, adaptable, and proactive in exploring how AI can transform the way we work.

Why Join Us? 

Thriving Company Culture. At Ushur, we foster a values-driven culture that prioritizes respect, inclusion, and collaboration. We empower every individual to thrive, contribute innovative ideas, and make a meaningful impact in a supportive and dynamic environment.

Bring Your Whole Self to Work. We celebrate diversity and believe that innovative ideas thrive in an inclusive environment where every team member is valued. As a dynamic start-up, we recognize that every individual makes a significant impact.

Rest and Recharge. Take advantage of unlimited PTO, paid holidays (10 holidays + full week off at the end of December), and more to prioritize your well-being and maintain balance. 

Comprehensive Health Benefits. We’ve got you covered with health, dental, and vision plans tailored to meet the needs of you and your loved ones, plus additional offerings like life insurance, accident coverage, and more.

Invest in Your Future. We provide a 401(k) plan to support your retirement savings and stock options to give you a stake in our company’s success and growth.

Embrace Growth. One of our core values is Growth Mindset – we believe in lifelong learning. We offer opportunities to support your development, including assistance with certifications and continuing education related to your role at Ushur.

Flexible Work Options. We understand the importance of flexibility. For employees based near our HQ, we offer a hybrid work model that balances collaboration and autonomy. Fully remote roles are available for employees located outside of the HQ area, ensuring everyone can thrive in an environment that works best for them.