The Role
As a GTM Engineer, you'll design scalable systems for sales, marketing, and customer success, enhance GTM processes with AI, and improve workflows with a focus on commercial impact.
Summary Generated by Built In
At ActiveCampaign, we’re building the future of AI-powered go-to-market. As part of our newly launched AI Transformation Hub, we’re looking for a GTM Engineer—a strategic builder who approaches revenue generation like a product designer.
As our next GTM Engineer, you won't just be connecting tools; you'll be at the forefront of designing scalable systems that improve how our sales, marketing, and customer success teams operate. You’ll be a strategic builder who maps customer journeys, understands the human side of GTM, and builds AI-enhanced workflows that drive real outcomes. This isn't just about building; it's about shaping the future and seeing your contributions directly impact our company's trajectory. If you’re energized by ambiguity, obsessed with tinkering, and passionate about making GTM smarter, this is your role.
On a typical day, you might:
- Diagram complex GTM processes and identify opportunities for AI-powered improvement.
- Build internal tools and workflows using platforms like Clay, n8n, Zapier, and Lovable.
- Collaborate directly with sales teams to understand pain points and design solutions that actually help close deals.
- Integrate APIs and data sources to streamline lead routing, scoring, and outreach timing.
- Run experiments to validate GTM hypotheses and improve conversion workflows.
- Embed AI into GTM systems using tools like ChatGPT, Claude, and custom LLM prompts.
- Communicate clearly with Sales, Marketing, and executives to align technical solutions with business goals.
- Document systems and share learnings to scale GTM engineering across the organization.
The ideal candidate will bring:
- 3+ years of hands-on experience in GTM, RevOps, growth, or technical operations roles.
- A strong bias toward commercial impact—your work should directly help someone close a deal.
- Technical fluency and curiosity: you love tinkering with tools and learning by doing.
- Familiarity with platforms like Clay, n8n, Zapier, Lovable, Bolt, TypeScript, Python, or SQL (or a willingness to learn).
- Exposure to sales workflows—you understand why timing matters and where automation can help or hurt.
- A hacker mentality: you ask “how do I make this work?” and find creative paths forward.
- Comfort with ambiguity—you thrive in messy problem spaces and bring structure to chaos.
- An experimental mindset: you test, iterate, and improve systems based on feedback.
- Excellent communication skills—you can translate technical ideas for non-technical stakeholders.
- An active interest in AI—you’re already using tools like ChatGPT or Claude and are excited to push them further.
About ActiveCampaign:
ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
Perks and benefits:
At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.
Here are some of the benefits we offer:
-Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
-Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
-Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
-Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
-Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
Top Skills
Bolt
Chatgpt
Claude
Clay
Lovable
N8N
Python
SQL
Typescript
Zapier
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The Company
What We Do
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Why Work With Us
We are focused on our employees, our customers, and even our customer's customers. Ideas are valued over titles, contributions are valued over appearances, helping a co-worker is more important than outshining them. We are passionate about diversity and inclusion, believing everyone has a voice and can make a difference.
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