The Role
Build and maintain revenue automation workflows, integrations, and AI agents across Salesforce and other go-to-market systems. Own inbound lead routing, signal-based sales and marketing plays, CRM hygiene, enrichment, AI-assisted workflows, and system governance. Connect tools through APIs, webhooks, and automation platforms while documenting workflows and measuring improvements in response time, pipeline generation, conversion, and manual hours saved.
Summary Generated by Built In
About Versapay 🚀
Versapay is the platform that rewires AR by removing barriers from collecting and reconciling B2B payments, providing end-to-end cash flow clarity and ensuring businesses can manage working capital on their terms.
By closing the loop for finance teams and their business systems, customers, and payment activity into a single intelligent ecosystem, Versapay transforms money matters into a data-driven advantage. With 10,000 customers and 5M+ companies transacting, Versapay facilitates 110M+ transactions and processes $300B+ in payments volume annually.
Think you might be the next Veep to join? Read on!!
About the role
Versapay is hiring its first GTM Engineer to remove manual work from the revenue engine, speed up response to inbound demand, and run automated outbound plays for Sales and Marketing. You will design, build and maintain the workflows, integrations and AI agents that connect our GTM systems, with Salesforce as the system of record.
This is a builder role inside Revenue Operations and reports to VP of Revenue Operations. You will own problems end to end: find where reps and marketers lose time, design the fix, ship it, and measure the result. We care about hours given back to the field and faster pipeline, not about how many tools/workflows you deploy.
Versapay is hiring its first GTM Engineer to remove manual work from the revenue engine, speed up response to inbound demand, and run automated outbound plays for Sales and Marketing. You will design, build and maintain the workflows, integrations and AI agents that connect our GTM systems, with Salesforce as the system of record.
This is a builder role inside Revenue Operations and reports to VP of Revenue Operations. You will own problems end to end: find where reps and marketers lose time, design the fix, ship it, and measure the result. We care about hours given back to the field and faster pipeline, not about how many tools/workflows you deploy.
What you'll do
- Own the inbound path from form fill or meeting request to first rep touch, and cut response time to minutes.
- Build lead-to-account matching, qualification and routing logic, with clear SLAs and alerts when they are missed.
- Design and automate instant follow-up: rep notifications, meeting booking, and context-rich handoffs so reps know who they are talking to before they call.
- In partnership with marketing design signal-based plays, for example website visits from target accounts, product or event engagement, job changes of known champions, and renewal or expansion triggers.
- Turn each signal into an action: a task, an alert, a sequence enrollment or an account brief for the right owner.
- Partner with Marketing on campaign follow-up, event lead processing and nurture handoffs so no lead sits untouched.
- Map where reps, SDRs, marketers and CSMs spend time on low-value tasks, and rank fixes by hours saved.
- Automate CRM hygiene: field completion, duplicate prevention, activity capture and stage-change requirements.
- Build AI-assisted workflows such as pre-call account research, call summaries written back to Salesforce, follow-up email drafts and deal-risk flags.
- Improve coverage and accuracy of account and contact data using our current data sources.
- Support the evaluation if we choose a dedicated enrichment and orchestration platform (for example Clay), and lead its rollout if approved.
- Support integrations between Salesforce, marketing automation, sales engagement, conversation intelligence and other GTM tools, using APIs, webhooks and workflow platforms.
- Work within Salesforce data-model and change-control standards set with the Salesforce admin team.
- Document every workflow: what it does, what it writes, who owns it and how to turn it off.
Speed to lead and inbound orchestration
Automated plays for Sales and Marketing
Eliminating manual work
Data and enrichment
Systems, integrations and governance
What you'll bring
- 4+ years in a technical GTM role such as GTM engineering, RevOps systems, marketing ops engineering or sales ops automation at a B2B SaaS company.
- Deep working knowledge of Salesforce: objects, fields, flows, validation rules, and how lead, contact, account and opportunity data relate.
- Hands-on experience building production workflows in at least one automation platform, such as n8n, Workato, Make, Zapier or Tray.
- Comfort with REST APIs, webhooks, JSON and authentication; able to read API docs and connect two systems without vendor help.
- Working scripting skills in Python or JavaScript, and basic SQL.
- Practical experience using LLMs in workflows: prompt design, structured outputs, testing for accuracy, and knowing when not to use AI.
- A track record of shipping automations that measurably saved time or improved conversion, with numbers to show it.
- Clear written documentation habits and the judgment to build things others can maintain. Nice to have
- Experience with Clay or similar enrichment and orchestration tools (Apollo, ZoomInfo workflows, Common Room).
- Experience with lead routing and scheduling tools such as LeanData or Chili Piper.
- Experience with intent platforms, such as 6sense or Demandbase
- Familiarity with marketing automation (ex., HubSpot) and sales engagement platforms (Outreach, Salesloft, Gong Engage).
- Exposure to a data warehouse and reverse ETL (ex., Snowflake).
- Experience in a PE-backed or fast-scaling SaaS company, or in fintech, payments or AR/AP software.
Required
How we'll measure success
Success means faster pipeline and fewer manual hours, measured against a baseline set in your first 30 days.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Skills Required
- 4+ years of experience in a technical GTM role, such as GTM engineering, RevOps systems, marketing operations engineering, or sales operations automation at a B2B SaaS company
- Deep working knowledge of Salesforce objects, fields, flows, validation rules, and lead, contact, account, and opportunity relationships
- Hands-on experience building production workflows with n8n, Workato, Make, Zapier, Tray, or a similar automation platform
- Working knowledge of REST APIs, webhooks, JSON, and authentication
- Working scripting skills in Python or JavaScript and basic SQL
- Practical experience using LLMs in workflows, including prompt design, structured outputs, accuracy testing, and appropriate AI usage
- Demonstrated success shipping automations that measurably saved time or improved conversion, supported by metrics
- Clear written documentation habits and ability to build maintainable systems
- Experience with Clay or similar enrichment and orchestration tools, such as Apollo, ZoomInfo workflows, or Common Room
- Experience with lead routing and scheduling tools such as LeanData or Chili Piper
- Experience with intent platforms such as 6sense or Demandbase
- Familiarity with HubSpot and sales engagement platforms such as Outreach, Salesloft, or Gong Engage
- Exposure to a data warehouse and reverse ETL, such as Snowflake
- Experience in a private-equity-backed or fast-scaling SaaS company, fintech, payments, or AR/AP software
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Versapay is focused on changing the way companies do business together by offering Customer-Centric Order-to-Cash solutions for mid-market and enterprise businesses. We help our clients offer a superior customer experience, enabling CFOs to accelerate cash conversion, reduce costs, and eliminate paper, checks and manual business processes. Based in Toronto with offices in Atlanta, Cleveland, Baltimore and Las Vegas, Versapay is owned by Great Hill Partners, a Boston-based technology investment firm.
