GTM Enablement Specialist

Reposted 22 Days Ago
Be an Early Applicant
São Paulo, BRA
In-Office
Mid level
Artificial Intelligence • Machine Learning • Software
The Role
As a GTM Enablement Specialist, you'll design training programs and improve processes for sales teams, leveraging AI to enhance productivity and performance tracking. You'll manage resources and coordinate with various teams for effective enablement.
Summary Generated by Built In
Global GTM Operations Team
At TRACTIAN, growth comes from balancing new customer acquisition and client expansion. Our GTM Enablement team, part of the Go-to-Market Engineering Ops, supports the entire commercial journey — empowering pre-sales, sales, sales trainees, and post-sales/expansion (ADR, AE, SE, CS, and Sales Trainee) teams to move faster, smarter, and with excellence.

What You’ll Do 
As a GTM Enablement Specialist, you’ll create programs, processes, and trainings that help our sales teams sell more efficiently, leveraging AI to boost performance and productivity. Your work will be focused on internal enablement across TRACTIAN’s commercial teams, with customer contact occurring through sales — and quarterly visits alongside the sales team to gain valuable real-world context.

Responsibilities

  • Organize and maintain a repository of product enablement materials to ensure the sales team and trainees have timely access to updated training and reference content.
  • Continuously improve and standardize client-facing and internal presentation templates, including training decks, ensuring consistency and clarity.
  • Support and coordinate sales and trainee participation in client visits, managing logistics and resources as needed.
  • Manage projects to implement and enhance tools for sales and trainee teams, always seeking the best ROI from existing platforms and using AI to simplify processes.
  • Develop prospecting and demand-generation training programs for AE, ADR, and Sales Trainee teams with measurable business impact.
  • Track and report sales team and trainee performance metrics, ensuring alignment and communication with commercial leadership.
  • Partner cross-functionally with marketing, sales, sales trainees, and CS to coordinate enablement, communication, and collaboration projects.
  • Ensure a close, structured onboarding experience for sales professionals and trainees during ramp-up, driving early productivity.
  • Design and deliver internal trainings from scratch — from stakeholder alignment to live facilitation (in-person or virtual).
  • Collaborate with Sales and CS leaders to align on acquisition and expansion strategies, ensuring cross-team cohesion.

Requirements

  • Bachelor’s degree.
  • Fluency in English (written and spoken).
  • Proven success in GTM Enablement, with measurable productivity improvement achieved through strategic onboarding and enablement for ADR, AE, SE, CS, and Sales Trainee teams.
  • 3+ years of experience in revenue operations, enablement, or commercial B2B functions focused on sales performance.
  • Strong background working with Account Executives, Sales Engineers, Customer Success, ADRs, and Sales Trainees, driving synergy between acquisition and expansion.
  • Excellent organizational and logistical coordination skills for events, visits, or in-person internal trainings with sales and trainee teams.
  • Strong analytical mindset with experience tracking KPIs and building dashboards.
  • A clear, collaborative, and proactive communicator who thrives in dynamic, cross-functional environments.
  • Passion for empowering sales teams, trainees, and leaders to deliver measurable impact in both acquisition and expansion.

Skills Required

  • Bachelor's degree
  • Fluency in English (written and spoken)
  • 3+ years of experience in revenue operations, enablement, or commercial B2B functions
  • Strong analytical mindset with experience tracking KPIs and building dashboards
  • Excellent organizational and logistical coordination skills
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The Company
Atlanta, , Georgia
103 Employees
Year Founded: 2019

What We Do

Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools. Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average. In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback. Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed

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