GTM Enablement Program Manager

BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cyber security SaaS portfolio.

Our culture of flexibility, trust, and continual learning means you will be recognized for your growth, and for the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself.

The Role

The GTM Enablement Coordinator will focus on measuring the success of our global sales enablement programs. The GTM Enablement team acts as the Voice of Sales to drive efficiencies and maintain alignment between sales and all functional departments to accelerate revenue and enable our GTM teams and our partners.

The GTM Enablement Coordinator plays a critical, cross-functional role in measuring, coordinating and enhancing sales enablement programs within a SaaS environment. This position collaborates with GTM teams, Marketing, Sales Ops, Revenue Ops, Product, BeyondTrust University, Customer Success and various project teams, requiring familiarity with measuring the impact of sales enablement and sales training. This includes metrics such as improved new hire ramp time, time to first deal closed, win/loss ratio, deal velocity, product launch success, marketing campaign success, forecasting accuracy, and all other metrics related to the impact of sales enablement on the success of the business. This role will focus on analyzing and coordinating enablement programs for our go-to-market teams globally, as well as internal programs that drive critical go-to-market initiatives.

The GTM Enablement Team drives efficiencies and maintains alignment between sales and all functional departments to accelerate revenue and enable our sellers, their managers, and our partners. This role helps measure and coordinate all the above.

What You’ll Do

• Evaluation and Analysis: Utilize the Kirkpatrick model to assess the impact of sales enablement programs, conducting detailed analyses to connect training initiatives directly with sales and revenue outcomes. Develop and maintain advanced analytics and reporting strategies to measure effectiveness and ROI
• Learning Activity Tracking: Implement tracking and reporting systems across LMS, Highspot (CMS), Salesforce (CRM), Microsoft Teams, Slido, Gong (CI), PowerBI (Data Visualization), and other platforms to monitor engagement and completion rates. Develop and present unified reports and dashboards that aggregate data for a holistic view of learning activities and the impact they have on the business
• Enablement Calendar Management: Own and manage the sales enablement calendar, scheduling all sales enablement activities in alignment with sales objectives and ensuring clear communication across teams, including key internal and external events, such as new product releases, campaigns, and company enablement events
• Project Coordination: Coordinate enablement projects tracked in Asana (Project Management Tool), and work with the Sales Enablement Program Managers, ensuring timely attendance, completion,n and effective communication with all stakeholders
• Collaboration and Reporting: Work closely with sales operations, marketing, sales leadership, and the Sales Enablement Team to integrate enablement metrics with broader sales reporting frameworks. Prepare and present reports highlighting key metrics, insights, and strategic recommendations. Collaborate with resource teams to execute on analysis and coordination of sales enablement programs
• ROI: Help define metrics and then report on the effectiveness of sales enablement investments and the programs conducted, ultimately leading to the ROI of Sales Enablement
• Assessments: Aid in the development, tracking, measurement, and maintenance of competency assessment programs, as well as certification programs
• Innovation: Discover opportunities for improving the learning experience and identify innovative techniques for enablement

What You’ll Bring

• Bachelor's Degree required
• Proven experience in sales enablement, marketing operations, sales operations, data analysis, project management, or a similar role
• Strong understanding of the Kirkpatrick model
• Experience in SaaS sales or SaaS organization
• Experience with LMS, CMS, CRM, CI, Data Analytics, Data Visualization, Project Management and other sales, learning operations, and engagement platforms.
• Strong analytical, organizational, and project management skills. Proficiency in data analysis, reporting, and dashboard creation.
• Ability to adapt quickly and drive projects with urgency and independently with a variety of stakeholders.
• Working knowledge of sales training and methodologies; demonstrable experience with sales enablement and sales process concepts, practices, and procedures.
• Excellent presentation, written, and oral communication skills.
• Ability to be self-sufficient, excel and make an immediate impact in a fast-paced environment
• Team player with strong project management skills
• Ability to think critically, with an analytical mindset, measuring results before and after program delivery

Need To Have

• Sales Training experience
• Channel or partner sales enablement experience
• Experience with a global customer base and global audience
• Experience and understanding of best practices around the sales process, sales cycles, methodologies, and the sales funnel.
• Knowledgeable in Force Management sales methodology, as well as MEDDPICC and other methodologies that impact the sales process.

Better Together

Diversity. Inclusion. They’re more than just words for us. They are the guiding values of how we build our teams, cultivate leaders, and create a culture where people feel connected.

We take care of our employees so they can take care of our customers. Customers who come from all walks of life just like us. We hire incredible people from diverse backgrounds because when we are different together, we are stronger together.

About Us

BeyondTrust is the worldwide leader in intelligent identity and access security, enabling organizations to protect identities, stop threats, and deliver dynamic access. We are leading the charge in innovating identity-first security and are trusted by 20,000 customers, including 75 of the Fortune 100, plus a global ecosystem of partners.

Learn more at www.beyondtrust.com. 

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