GTM Enablement Manager

Link to role presentation video: https://www.loom.com/share/2a345a724ce74e09aa5d0ce201c5b124

👋 Thanks for stopping by and learning more about this role at Sitemate! ✨🏗️

We’d love to hear from you 👩‍💻👩🏽‍💻🧑🏿‍💻👨🏻‍💻

The GTM Enablement Manager owns all GTM collateral used by the revenue team and the system that produces it. This role turns product updates, positioning, and marketing content into high-quality assets using AI-powered workflows and templates across roles (AE/AM/CSM), regions, verticals etc. They own the enablement infrastructure so GTM collateral is always current, consistent, and scalable as the product and GTM motion evolves.

• Employment:

  • Salary: AU$80,000 - AU$100,000

    • With Sitemate's diverse blend of remote and city-based team members, we ensure fair compensation regardless of your location. Our approach is informed by data sourced from Numbeo, the world’s largest cost-of-living database, which helps us maintain consistent remuneration standards across various regions.

    • Through our Cost of Living Multiplier, based on Numbeo's findings, we provide guidelines for adjusting salaries to reflect the cost of living in different cities. This ensures that all team members enjoy comparable living standards, no matter where they are based.

Sitemate builds best-in-class software for the built world - empowering construction, infrastructure, and industrial companies to work smarter and faster.

Our flagship product, Dashpivot, helps teams move their processes from paper and spreadsheets into powerful, digital workflows that can be used in the field on mobile or tablet. This enables companies to automate repetitive tasks, track progress in real time, and make better decisions every day.

We’ve achieved strong product-market fit - generating thousands of new monthly leads through word-of-mouth and organic marketing alone.

Backed by Blackbird, Australia and New Zealand’s #1 venture capital firm, and a graduate of the Startmate Accelerator, Sitemate has grown from 5 people in 2018 to over 150 across 18+ countries. Our team blends deep industry experience with cutting-edge product design to build tools that modernise one of the world’s largest and most essential industries.

At Sitemate, you’ll join a team that values transparency, high velocity, hustle, diversity, and innovation - not as buzzwords, but as the principles we work by every day.

We move fast, communicate openly, and operate with trust and autonomy. You’ll have access to key company metrics, clear career development plans, and the opportunity to grow your career based on performance, not tenure.

We believe diverse teams build better products. Our team includes members from 18+ countries - 55% identify as coming from underrepresented ethnic backgrounds, 43% identify as female, and our team spans ages 22–51.

• Transparency: Monthly All-Hands meetings share updates on metrics, customer stories, hiring plans, and financial performance. Every session also includes a “Life Story” from one team member - building genuine connection and understanding across our global team.

• High Velocity: We use best-in-class, integrated systems to eliminate manual work and give you the information you need to make fast, high-quality decisions.

• Hustle: You’ll be rewarded for performance. Seven of our last ten pay increases were proactive - driven by results, not requests.

• Autonomy: We focus on outcomes, not hours. You’ll have flexibility to manage your day, with no time monitoring or unnecessary meetings.

• Collaboration: You’ll work closely with talented teammates across engineering, product, design, marketing, sales, and customer success - sharing ideas and learning together every day.

• Competitive, performance-based remuneration

• Equity options - own a piece of what you’re helping to build

• 20 days paid annual leave, plus sick, carer’s, and compassionate leave

• Parental leave - 16 weeks for primary and 6 weeks for secondary carers (including adoption and stillbirth support)

• Learning & Development - professional growth budget and transparent career plans

• Laptop and home office setup budget

• Flexible work - remote or hybrid options, plus the ability to work from anywhere for several weeks each year

• Community & Connection - global offsites, monthly all-hands and “Life Story” sessions

We’re proud to be an equal opportunity employer. Sitemate welcomes applicants of all genders, ethnicities, ages, sexualities, and abilities. Our team’s diversity is one of our greatest strengths, and we’re committed to ensuring an inclusive environment where everyone can thrive.

🎧 Podcasts

• 2024: CEO Hartley Pike on scaling Sitemate, diversity, and culture

• 2023: CMO Lance Hodgson on accelerating your career

• 2022: CTO Tim Bray on building quality features that solve real customer problems

💬 Want to know what it’s like to work at Sitemate? Hear it straight from the team: People of Sitemate
⭐ Read what our customers say: G2 Crowd, Trust Radius
🎥 Team Offsites: 2022, 2023, 2024, 2025

• Own the creation and maintenance of all GTM collateral (AE demo decks, CS activation slides, ARM/SAD decks, one-pagers, case studies), ensuring assets are current, on-brand, and GTM ready.

• Design and manage AI-driven workflows to generate and update collateral from shared marketing content repos and GTM slide templates across role, vertical, geo, and (where relevant) account-specific variants.

• Maintain the GTM collateral system and tooling (templates, versioning, content sources, AI agents) so the field can easily find, generate, and use the right assets.

• Identify gaps in collateral for new products, enterprise use cases, regions, and edge cases, and build scalable templates to cover them.

• Collect feedback from AEs, AMs, and CSMs on what collateral is (and isn’t) working, and continuously refine both the content and the AI workflows that produce it.

• Balancing speed vs quality: shipping GTM collateral quickly off the back of product and positioning updates while maintaining a high bar for design, copy, and brand consistency (especially with AI-generated output).

• Driving real field adoption: getting AEs, AMs, and CSMs to consistently use the latest collateral and stop defaulting to outdated or self-made decks.

• Keeping pace with constant change: maintaining up-to-date collateral as products, packaging, pricing, and enterprise positioning evolve rapidly.

• Designing scalable AI workflows (not one-off decks): building systems that generate role-, vertical-, geo-, and account-specific collateral without creating brittle or chaotic processes.

• Navigating evolving tooling: adapting enablement workflows as AI tools mature or change, without disrupting GTM execution or creating rework for the field.

• Someone who loves turning messy inputs (product updates, positioning docs, marketing content) into sharp, on-brand GTM collateral that sales teams actually use.

• A systems-minded operator who enjoys building scalable workflows with AI and templates to produce consistent collateral across roles, regions, verticals, and accounts.

• Someone who wants to be a pure designer or copywriter and prefers working on isolated creative projects like a single deck without owning end-to-end GTM delivery.

• Someone who dislikes ambiguity, fast-moving product changes, and iterating content based on real-world field feedback.

Must Have:

• Strong eye for design and brand consistency

• Strong copywriting and messaging judgement for GTM collateral (able to QA and refine AI-generated decks and assets).

• A “systems mindset” - wanting to build automation around collateral.

Nice to Have:

• Experience building enablement collateral for B2B SaaS sales teams (decks, one-pagers, case studies).

• Experience designing scalable content systems or template frameworks (not just one-off assets).

Essential Tools:

• We use Google Slides at the moment, but are open to alternatives

• Experience with design tools

• Experience with collateral creation tools

Bonus Tools:

• Gamma or similar slide-generation tools

• Figma or equivalent for layout, component libraries, and design system alignment

(PLEASE Note: We do not use recruitment partners or services, so please save your time and don't reach out)