The Role
The GTM Enablement Lead improves go-to-market performance by developing enablement strategies and programs, ensuring the readiness of customer-facing teams through training and resources, and driving sales effectiveness across regions.
Summary Generated by Built In
Why join us?
We’re a global tech company, just not the kind you’re picturing.
Sure, we’ve got catered lunches, team events, cool merch, and yes... dogs in the office. But that’s not why people join.
Our team of nearly a thousand people wakes up every day to make our product and our customers’ lives better. At SafetyCulture, you’ll hear “yes, let’s give it a shot” more often than “that’s not how we do things here.”
People join because we’re building tools that make work better for the 3 billion people who keep the world moving - factory floor operators, baggage handlers, truck drivers, servers, store assistants. The ones who make things happen. We’ve got the scale and innovation you’d expect from big tech. The difference? No endless layers of sign-off. No corporate theatre. Just smart, experienced people solving real problems fast .
The scale is big. But the ownership’s personal. Every full-time team member gets equity - real skin in the game. When we grow, you do too. We’re not perfect, no company is. But this next chapter of our growth is about scaling with intelligence, not just size - fueled by operational maturity, a clear vision, and a strong focus on AI.
This is big tech impact, without the big tech ick. If that excites you more than it scares you, you’ll fit right in.
How you will spend your time:
- This is a hand-on-keyboard role that blends enablement strategy development with tactical execution
- Improve GTM performance by ensuring our customer-facing teams have the clarity, confidence, and capability to execute
- Acts as the connective tissue between SafetyCulture business departments and GTM by translating product strategies into clear, actionable narratives that ensure consistent messaging, positioning, and customer value delivery across all touchpoints
- Partner with global Enablement and local GTM leadership to develop and implement an Enablement Strategy to enhance the performance of our APAC GTM team, including renewals, new, and expansion bookings.
- Builds and orchestrates enablement programs that prepare sales and customer-facing roles with the right knowledge, tools and confidence to execute on new product launches, campaigns and initiatives, with a goal of shortening time to market and improving adoption.
- Serves as the voice of the field and the customer back into Product, Marketing and Operations using data driven insights and intuition to refine messaging, improve product-market fit, and close gaps between strategy and execution.
- Work to improve existing new hire onboarding programs to build a world-class experience for new starters, reducing time to ramp and increasing Productivity Per Rep (PPR)
- Program design and delivery. Partner cross-functionally to identify, create and deliver enablement content, playbooks & collateral. Partner with the broader Revenue Operations team to integrate Sales & Customer Success best practices into automated workflows and tools
- Own program management: Coordinate onboarding, training sessions, and enablement events end-to-end—from scheduling to follow-up for the APAC region
- Own and manage the logistics of the APAC GTM new hire onboarding program
- Run trainings for key sales enablement initiatives
- Create and update training content to support ongoing sales enablement initiatives increasing Productivity Per Rep (PPR)
- Drive programs and projects related to sales enablement, ensuring alignment with overall business KPIs
About you:
- You’re a teacher and coach at heart and care deeply about other people’s success
- You are a natural at simplifying the complex - you know how to adapt your superior communication skills to cater to different learning & communication needs
- You have a knack for out of the box, strategic thinking that will keep our global teams engaged and help to develop their skills
- You’re obsessed with continuous improvement; leveraging data, a strong analytical mind and your natural curiosity to identify better ways to do things
- You have a proven ability to influence and change minds of those outside your span of control
- You have experience planning and executing large scale events (Sales Kick-Offs, QBRs, etc)
- You are an engaging and motivating public presenter, specifically with GTM teams
What you'll need:
- 5-7 years experience in sales or revenue enablement, in a SaaS business. A history of people leadership is a nice-to-have, and at a minimum, a desire to lead people in the future is required
- Strong understanding of sales, customer success, and implementation/onboarding motions, including content, tools and common methodologies.
- Experience with MEDDPICC enablement is required. Experience with Sandler and/or Force Management is a nice-to-have.
- Demonstrated experience designing and executing enablement programs globally and locally
- Demonstrated ability to foster a culture of curiosity and continuous learning
- Proven ability to direct and manage multiple simultaneous projects under tight timelines
- Experience in developing and managing sales competency models and learning paths
- Proven program management and project management skills
- Data-driven mindset with the ability to tie onboarding and enablement activity to business outcomes
More than a job:
- Equity with high growth potential, and a competitive salary
- Flexible working arrangements, we encourage you to create the best work blend while working from your home and the local SafetyCulture office
- Access to professional and personal training and development opportunities
- Hackathons, Workshops, Lunch & Learns
- We encourage involvement in the community, open source work, attending talks and events, and experimenting with new technologies
Office Benefits:
- In-house Culinary Crew serving up daily breakfast, lunch and snacks
- Barista coffee machine, craft beer on tap, boutique wines and a range of non-alcoholic beverages
- Wellbeing initiatives such as subsidised fitness programs, EAP services and generous parental leave policy
- Quarterly celebrations and team events, including our Shiplt global offsite
- On-site gym, table tennis, board games, books library, and pet-friendly offices
We’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire SafetyCulture team we’ve built an incredible culture which has seen us recognised as a Best Place to Work in Australia, the US and the UK .
Even if you don't meet every requirement listed in the ad, please consider applying for this role. We prioritise inclusion and value individuals with potential over a checklist of qualifications. Don't rule yourself out, hit that apply button if this job resonates with you.
You can find out more about life at SafetyCulture via Youtube, Twitter, Instagram and LinkedIn.
To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to SafetyCulture or any of our employees. We are not responsible for any fees associated with unsolicited resumes.
Skills Required
- 5-7 years experience in sales or revenue enablement, in a SaaS business
- Strong understanding of sales, customer success, and onboarding motions
- Experience with MEDDPICC enablement
- Proven ability to manage multiple simultaneous projects
- Data-driven mindset linking onboarding to business outcomes
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The Company
What We Do
SafetyCulture is a global technology company that puts the power of continuous improvement into everyone's hands. Our operations platform unlocks the power of observation at scale, giving leaders visibility and workers a voice in driving quality, efficiency, and safety improvements. More than 60,000 customers use our operations platform to perform checks, train staff, report issues, and automate tasks. In doing so, we drive processes that help businesses get better every day. Recent analysis by Forrester found that our flagship products provide a 214% return on investment for customers, and USD $3.6M in cost savings from operational improvements. From top Australian ASX-listed grocer and retailer Coles and American aviation giant JetBlue, to Europe’s largest hospitality multi-national Accor, our operations platform is helping teams in every industry.
