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Job DescriptionGTM & Digital Platforms Lead (Associate Director)Role Purpose
The GTM & Digital Platforms Lead (Associate Director) drives go-to-market execution for digital experience capabilities and acts as a primary conduit between brand teams and delivery teams, translating marketing needs into clear, buildable requirements and release plans. This role ensures digital platform execution is aligned to standards, compliant, and measurable—particularly across web experience delivery and integrated activation moments.
Scope & Leadership Expectations
- Owns cross-functional delivery coordination and intake-to-release discipline for key digital platform initiatives.
- Drives consistency and reuse through standard patterns, templates, and enablement.
- Partners closely with agencies and delivery teams to reduce friction and improve time-to-market.
Key Accountabilities / Responsibilities
- Brand-to-Delivery Translation: Convert brand objectives into clear requirements, user stories, acceptance criteria, and release plans; maintain a high-quality intake-to-delivery pipeline.
- Launch & Release Readiness: Ensure platform changes support brand GTM timelines (launches, major moments, critical updates) with readiness, validation, and stakeholder communications.
- Cross-Capability Coordination: Partner with MarTech, Content, and Omnichannel leads to align platform experiences with orchestration, content supply, consent, and measurement foundations.
- Documentation & Enablement: Maintain enablement artifacts (quick-start guides, process documentation) to improve agency and brand efficiency.
- Governance & Standards Execution: Enforce platform standards (templates, measurement prerequisites, security/compliance basics) to reduce fragmentation and rework.
Decision Rights
- Final approval of intake quality (definition of ready) before work enters delivery pipeline.
- Authority to sequence and recommend prioritization across competing brand needs (within agreed governance).
- Go/no-go recommendation for release readiness for brand-critical deployments.
Key Stakeholders
Brand teams, agencies/AORs, delivery partners, platform teams, MarTech lead, content lead, operations lead, analytics/data stakeholders, Global DD&T counterparts as needed.
Qualifications / Experience
- 8–12+ years in digital platform GTM, web platform delivery, digital product/program leadership, and agency partnership
- Demonstrated ability to lead through influence and deliver in regulated environments
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Boston, MAU.S. Base Salary Range:
$154,400.00 - $242,550.00The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
For information about our benefits, please click here.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
LocationsBoston, MAWorker TypeEmployeeWorker Sub-TypeRegularTime TypeFull timeJob Exempt
YesIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Skills Required
- 8-12+ years of experience in digital platform go-to-market, web platform delivery, digital product or program leadership, and agency partnership
- Ability to lead through influence
- Experience delivering in regulated environments
Takeda Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Takeda and has not been reviewed or approved by Takeda.
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Retirement Support — Employer-funded retirement is described as notably strong, combining a dollar-for-dollar 401(k) match with an additional company contribution that scales with age and service. Access to an employee stock purchase plan further supports long-term wealth building.
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Parental & Family Support — Paid bonding leave for all parents, substantial adoption/surrogacy reimbursement, and robust caregiver resources (backup care and Maven family-forming support) are emphasized as core strengths. These offerings create a comprehensive safety net for a range of family situations.
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Healthcare Strength — Multiple medical plan options (nationwide PPO/HSA and regional HMOs), employer HSA funding, and integrated mental-health and well-being programs signal depth in coverage. Preventive care is covered in-network, and plan choices by state expand access.
Takeda Insights
What We Do
For over 240 years, Takeda’s propensity to evolve has driven the next generation of innovation, and as a future-focused organization, we’re continuing to drive forward with endurance in our steadfast pursuit to achieve the best outcomes for our patients in a rapidly changing world. We have been preparing for this period of value creation by investing in data, digital and technology, and we’re proud of our employees and their commitment to turning groundbreaking ideas into life-changing impacts. Since our founding in Japan, integrity and putting patients first have been at the heart of our identity, and we will emerge ready for our future as one of the most trusted and science-driven digital biopharmaceutical companies. Join a team where your innovation impacts lives. Together, we’ll realize improved outcomes by improving data quality, enhancing launch execution and improving the patient journey. You’ll play a critical role in accelerating data collection and increasing accuracy across all parts of the business. Patients across the globe will benefit from access to treatments afforded by greater opportunities and efficiency in our research and development.
Why Work With Us
We connect to our history and Japanese heritage through everything we do to bring our purpose, values, vision, and imperatives to life. We are committed to bringing better health and a brighter future to patients. Being a part of Takeda means having the opportunity to be a part of something bigger than yourself.
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