GTM Data & Automation Manager

Job Description

Zendesk is evolving toward an AI-first GTM operating model, where connected data, automation, and AI-driven workflows improve how teams execute across the customer lifecycle.

We are seeking a hands-on operator to help build, manage, and scale the GTM data and automation infrastructure that powers frontline execution. This role is responsible for ensuring GTM data workflows are reliable, scalable, and production-ready while enabling rapid iteration on automation, AI-enabled workflows, and signal-driven GTM motions.

The ideal candidate combines strong operational execution with systems thinking and technical curiosity. You are comfortable working across data, automation, workflows, and GTM systems to improve execution quality, operational efficiency, and trust in the data teams rely on every day.

Key Responsibilities: 

• Own the end-to-end GTM contact data lifecycle, including acquisition, enrichment, validation, deduplication, and governance.

• Ensure contact data is accurate, compliant, and action-ready to support frontline sales execution and core GTM motions.

• Define and enforce global data quality standards, SLAs, and controls as data volume, system complexity, and use cases scale.

• Design, build, and continuously optimize contact data pipelines and automation workflows that power sales plays and GTM execution.

• Partner with senior leadership to rapidly prototype, test, and scale AI-forward GTM use cases without compromising core system stability.

• Translate sales plays and GTM initiatives into production-ready automations, tooling configurations, and data flows that scale with GTM complexity.

• Maintain clear documentation, monitoring, and execution standards to enable consistent delivery, faster onboarding, and smooth global scaling.

• Lead measurement and reporting  for GTM data health, enrichment performance, and automation impact, proactively identifying risks, inefficiencies, and investment opportunities 

What You’ll Bring:

• 4–7+ years of experience in GTM Operations, Sales Operations, Revenue Operations, Marketing Operations, Data Operations, or related roles within a B2B SaaS environment.

• Strong hands-on experience working with GTM contact and account data, including acquisition, enrichment, deduplication, governance, and data hygiene practices.

• Experience building and supporting scalable automation workflows, operational processes, and GTM data pipelines.

• Strong understanding of Salesforce data structures, workflows, reporting, and operational data management.

• Experience working with data enrichment, orchestration, and automation tooling (e.g., Clay, Openprise, ZoomInfo, Make, Zapier, Workato, or similar platforms).

• Familiarity with AI-enabled workflows, automation use cases, and signal-driven GTM operating models.

• Strong analytical and problem-solving skills, including experience using reporting, dashboards, SQL, or data analysis techniques to identify operational issues and improve performance.

• Familiarity with APIs, integrations, middleware concepts, and connected workflow architectures used to support scalable automation and GTM execution.

• Strong operational mindset with the ability to balance speed, scalability, reliability, and execution quality in fast-moving environments.

Who You Are:

• You are a hands-on operator who enjoys improving workflows, automations, and operational processes.

• You are energized by automation, AI, and emerging technologies, and naturally look for ways to improve how work gets done.

• You think in systems, understanding how data, workflows, tooling, and automation connect to support effective GTM execution.

• You are detail-oriented and operationally rigorous, with a strong focus on data quality, process reliability, and execution consistency.

• You are comfortable working in ambiguity, moving quickly, and continuously refining workflows and operational processes over time.

• You are collaborative and curious, comfortable working across technical and non-technical teams to solve operational challenges.

#LI-LM5

The US annualized base salary range for this position is $94,000.00-$140,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.