GTM Data Analyst

Posted 24 Days Ago
Be an Early Applicant
São Paulo
Hybrid
Junior
Artificial Intelligence • Machine Learning • Software
The Role
As a GTM Data Analyst, design and deliver insights and reports to support sales, marketing, and customer success teams, focusing on pipeline optimization and performance tracking.
Summary Generated by Built In
Global GTM Engineering & Operations Team

At TRACTIAN, the GTM Operations team is a global department that supports Tractian GTM teams across the US, Brazil, and Mexico. We are a foundational team building the data infrastructure, systems, and processes that power our go-to-market execution and directly impact customer experience.


What you will do


As a GTM Data Analyst at Tractian, you will design and deliver the insights, analysis, and reporting infrastructure that enable our Sales, Marketing, and Customer Success teams to scale with precision. You’ll act as the analytical backbone of GTM strategy—translating complex pipeline data into actionable insights for leadership, ensuring revenue forecasting accuracy, and uncovering growth opportunities across customer segments and territories.
This is a high-visibility role that requires both technical depth and business acumen. You’ll partner with RevOps, Enablement, and Sales Leadership to drive pipeline optimization, performance tracking, and long-term GTM strategy.

Responsibilities

  • Identify key patterns in the pipeline and customer base to highlight the next big opportunities for sales
  • Work with BI and GTM data team to gather the relevant data and insights for sales team to drive large expansion projects
  • Maintain forecast data structures to project accurate company revenue results.
  • Deliver monthly pipeline analyses from Leads to Deals Won to identify bottlenecks, root causes, and scalable opportunities.
  • Create and follow up on action plans with stakeholders to address identified bottlenecks.
  • Report results and insights to C-suite and GTM leadership, driving alignment and accountability.
  • Segment high-performing markets/accounts using conversion rates, CAC payback, LTV, GRR/NDR, ARPA, churn.
  • Build and maintain marketing and sales pipeline dashboards in HubSpot and other BI tools.
  • Develop market mapping analyses (TAM, segment growth, competition) to guide new investments.
  • Conduct territory capacity and coverage analyses to optimize sales allocation.
  • Support enablement materials and training to translate data insights into playbooks and process improvements.
  • Build attribution models, cohort tracking, and funnel diagnostics to support lifecycle and campaign analysis.
  • Partner closely with RevOps, Enablement, and Sales Leadership to improve seller workflows, define KPIs, and ensure data consistency.

Requirements

  • 2+ years of experience in GTM Systems, GTM Strategy, Revenue Operations, or Data/Analytics—preferably in high-growth B2B SaaS.
  • Hands-on experience with CRM and GTM systems (like HubSpot or Salesforce).
  • Proven experience reporting to C-suite with strong communication, summarization, and presentation skills.
  • Expertise managing large datasets and turning insights into actionable recommendations.
  • Strong problem-solving skills and a bias for automation and scalability.
  • Ability to collaborate cross-functionally and translate technical concepts for non-technical audiences.
  • Comfortable working autonomously in fast-paced environments.
  • English proficiency.
  • Alignment with Tractian’s mission and values.
  • SQL knowledge and experience

Bonus Points

  • Experience in segmentation / ICP projects. 
  • Background across both sales and data functions.

Top Skills

Hubspot
Salesforce
SQL
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The Company
Atlanta, , Georgia
103 Employees
Year Founded: 2019

What We Do

Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.

Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.

In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.

Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed

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