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Filevine is a top-rated cloud-based case management solution for small and midsize legal firms and legal professionals.
The Role
The GTM Campaign Manager leads new go-to-market motions, overseeing strategy, documentation, launch planning, and performance analysis to ensure alignment with customer insights and competitive context.
Summary Generated by Built In
Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform—where modern legal work happens with clarity and consistency.
Powered by LOIS, the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more. Fueled by a team of exceptional collaborators and innovators, Filevine’s rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.
Role Summary:
The GTM Campaigns Manager is responsible for leading new GTM motions from discovery through post-launch optimization. You’ll own GTM strategy, documentation, launch planning, performance analysis, and iteration—ensuring every campaign is grounded in customer insight, competitive context, and clear messaging. This role blends strategy, execution, and project management, with a strong emphasis on insight-driven marketing and cross-functional alignment.
Responsibilities
- Partner with Product Managers to understand product capabilities, roadmap, and use cases; establish feedback loops for beta insights, adoption reporting, sales calls, and competitive intelligence.
- Conduct audience/market research (e.g., SparkToro) and competitor analysis to define ICP, messaging, and differentiation strategies.
- Own GTM documentation, including ICP (with Rev Ops/Product), messaging/positioning, use-case definitions, channel/tactic selection, collateral plans, timelines, alignments, and performance metrics/dashboards.
- Build and execute GTM launch strategies for products/features, including beta campaigns, webinars, upsell/expansion, prospecting, demand gen, and case studies.
- Define content strategies across formats (videos, whitepapers, ebooks, one-pagers, blogs, webinars, training); manage creative requests and ensure messaging consistency.
- Align with channel owners for coordinated execution across email, paid, organic, enablement, and in-product experiences.
- Manage GTM projects via Gantt charts in ClickUp, standups, cross-functional check-ins, and communications to keep launches on track amid shifting priorities.
- Lead post-launch reviews with win/loss analysis (Gong transcripts), performance metrics, and insights to identify top messages/channels/assets.
- Translate performance data into iterations: refine messaging, test new channels/tactics, deploy plans, and optimize ongoing GTM motions.
- Analyze sales calls (Gong) for pain points, objections, and personas; produce battlecards, SWOTs, and GTM recommendations; centralize competitor intel documentation.
Qualifications
- 3+ years of experience in GTM, campaign management, product marketing, or lifecycle marketing
- Proven experience owning end-to-end GTM motions
- Strong strategic thinking paired with hands-on execution
- Excellent project management skills and comfort running complex, cross-functional initiatives
- Deep curiosity about customers, markets, and competitive dynamics
- Experience working with Sales, Product, Enablement, and Customer Success teams
- Strong written and verbal communication skills
- Comfort working with data, insights, and performance metrics to guide decisions
- Experience in SaaS or B2B technology is nice to have
- Familiarity with Gong, SparkToro, ClickUp, and GTM enablement tools is nice to have
- Experience supporting multi-product or platform launches is nice to have
Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at [email protected]
Cool Company Benefits:
- A dynamic, rapidly growing company, focused on helping organizations thrive
- Medical, Dental, & Vision Insurance (for full-time employees)
- Competitive & Fair Pay
- Maternity & paternity leave (for full-time employees)
- Short & long-term disability
- Opportunity to learn from a dedicated leadership team
- Top-of-the-line company swag
Privacy Policy Notice
Filevine will handle your personal information according to what’s outlined in our Privacy Policy.
Communication about this opportunity, or any open role at Filevine, will only come from representatives with email addresses using "filevine.com". Other addresses reaching out are not affiliated with Filevine and should not be responded to.
Top Skills
Clickup
Gong
Sparktoro
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The Company
What We Do
Filevine is case management software built for and inspired by real attorneys. As a fully-featured suite of tools, it comes ready to manage every part of a moving case. Assign tasks, upload files or images, monitor staff productivity, and communicate with your client directly from within their case file. Our software is built on the truth that every law firm functions differently. That’s why Filevine is so customizable. Build new case-type templates, design automatic workflows, and receive customized reports on a schedule that fits your needs. Accessing your information is never a problem, because Filevine is hosted on The Cloud. To ensure security, your law firm’s data is protected through state-of-the-art encryption on redundant servers. All you need to get started is an internet connection and your favorite web browser. Learn more at filevine.com.
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