The Role
The GTM Automation Engineer will architect and optimize outbound growth systems, managing Clay workflows, domain infrastructure, and email deliverability, while conducting experiments and writing outbound copy.
Summary Generated by Built In
About Wing
Wing is one of the world’s largest virtual talent companies, venture-backed and based in San Francisco. Leveraging our global scale, millions of applicants, and deep operational expertise, we’re now building next-generation AI and automation products. Across both sides of our business, we help companies automate workflows, scale revenue, and unlock world-class global talent.
As part of this evolution, we are building a high-scale outbound engine to reach SMBs and mid-market companies at scale. This requires a new kind of role - one that blends engineering, automation, experiment velocity, and GTM execution.
About the Role
We are hiring a full-time GTM Automation Engineer to architect, automate, and optimize our outbound growth systems. This is a hybrid role combining Clay automation expertise, light engineering, outbound infrastructure, experimentation, and crisp copywriting.
You will build and maintain the machine behind our outbound engine: Clay workflows, enrichment pipelines, domain infrastructure, multi-tool integrations, personalization systems, and data dashboards. You will run high-velocity experiments, write conversion-focused outbound copy, troubleshoot deliverability, and scale sending volume across hundreds of thousands of leads.
You will work closely with our marketing, product, and sales teams - but you will own your domain with a high degree of autonomy. The systems you build will directly drive pipeline, revenue, and go-to-market strategy. This is a highly technical, high-leverage role that sits at the intersection of engineering and growth. The impact you make here will be massive.
Responsibilities
You will own the entire outbound automation machine, including:
1. Clay Workflows & Lead Infrastructure
- Build advanced Clay workflows for scraping, enrichment, verification, scoring, routing, and personalization
- Use APIs, webhooks, and custom code steps to automate data pipelines
- Create ICP logic, trigger systems, and multi-step lead flows
2. Multi-Domain Email Infrastructure, Deliverability, Verification
- Set up hundreds, up to thousands of domains, warming, DNS, DMARC, DKIM, SPF
- Build scalable campaign systems in Instantly using Apollo data
- Know the ins and outs of email verification: LeadMagic, BounceBan, and more
- Maintain deliverability and sending health across all domains
- Implement verification, cleansing, and bounce prevention
3. Experiments & Optimization
- Ship several outbound experiments per week, measure results
- Test variations of copy, subject lines, offers, personas
- Build dashboards to track open → reply → meeting → revenue
- Identify bottlenecks and improve system performance continuously
4. Copywriting & Messaging
- Write clear outbound emails and short-form sequences
- Use Clay’s AI rewriting + dynamic variables for deep personalization
- Create persona-based messaging frameworks
5. Data & Engineering Tasks
- Write small scripts (Python, JavaScript) when needed
- Integrate tools through API calls and workflows
- Clean, transform, and normalize data
- Maintain accurate metrics and reporting
Outcomes You Will Be Accountable For
Scaling outbound sending volume from 5k → 50k → 250k+ emails/month
Improving reply rates and meeting-booked rates through experimentation
Reducing cost per qualified meeting
Building a predictable outbound funnel that feeds Sales every day
Ensuring strong deliverability across all domains and systems
Automating manual steps so the outbound engine becomes self-sustaining
Requirements
Must-Have
- Expert-level Clay experience (advanced formulas, automations, integrations)
- Strong experience with Apollo and Instantly
- Ability to write clean, concise outbound copy in English
- Experience setting up email domains, DNS, verification, warming
- Ability to write scripts with Python/JS
- Strong data skills (normalization, dedupe, cleansing, schema design)
- Experience running large-scale outbound campaigns
- Strong analytical and experimentation mindset
- Portfolio/GitHub/work samples showing past automation work
Nice-to-Have
- Experience with CRMs (HubSpot, Pipedrive, Salesforce)
- Experience in B2B SaaS outbound
- Built outbound systems sending 100k–1M+ emails/month
- Experience with dashboards (Looker Studio, Retool, Metabase)
- Familiarity with web scraping tools and unofficial APIs
Who You Are
- You think in systems and flows
- You get excited about automating something that used to take hours
- You are comfortable working in a high-velocity environment
- You enjoy solving messy data problems
- You can write copy and write scripts
- You like shipping experiments, not sitting in meetings
- You want ownership - not micromanagement
Why Work With Us
- Work directly with the CEO (fast decisions, zero bureaucracy)
- Build one of the most advanced outbound engines in the world
- Competitive salary for top talent
- Remote-first team
- High autonomy, high speed
- Massive growth opportunity
Top Skills
Apollo
Clay
Instantly
JavaScript
Python
Web Scraping Tools
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The Company
What We Do
Wing provides SMBs, startups, and executives with top-tier remote talent to take over recurring work such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc. Wing is your super affordable team member to whom you can delegate excess work while you do the important things to grow your business.
