GTM and Product Generalist

Reposted 22 Days Ago
Be an Early Applicant
Office, Machaze, Manica
Mid level
Consumer Web • Information Technology • Mobile • Software
The Role
The GTM/Product Generalist will drive product strategy and go-to-market execution, ensuring alignment with business goals and managing collaborative efforts across teams.
Summary Generated by Built In
GTM/Product Generalist
Introduction

Join Plotline as a GTM/Product Generalist and be at the intersection of strategy, product development, and market execution. This role is designed for high-caliber professionals from premier institutions who thrive in ambiguous, fast-paced environments and can drive business impact across multiple functions.

  • Work directly with founders to shape product strategy and go-to-market execution

  • Own critical business initiatives that directly impact revenue and growth metrics

  • Be part of building a world-class SaaS platform with global ambitions

  • Leverage your analytical and strategic thinking skills in a high-growth environment

We're looking for exceptional talent who can think strategically, execute tactically, and adapt quickly in our dynamic startup environment.


About This Role
  1. Strategic Alignment Gap - Ensuring product development aligns with market needs and business objectives

  2. Go-to-Market Execution - Bridging the gap between product capabilities and market positioning

  3. Cross-Functional Coordination - Ensuring seamless collaboration between product, sales, marketing, and customer success teams

This is an opportunity to have outsized impact in a growing company and develop expertise across the entire org.


Outcomes Expected

Q2 Objectives: Complete end-to-end ownership of 1 product launch or GTM campaign generating $50K+ pipeline

Year 1 Objectives: Contribute directly to $500K+ in new ARR through strategic initiatives and process improvements


Responsibilities - Strategic Execution & Analysis

Strategic Planning & Analysis - Conduct deep-dive analyses on market opportunities, competitive landscape, and business performance

Product Strategy & Coordination - Conduct customer research and market analysis to inform product priorities. Work closely with product and engineering teams to ensure market-driven product development

Go-to-Market Execution - Support development and refinement of messaging, positioning, and sales enablement materials


Requirements

Professional Experience

  • 2-4 years of experience in strategy consulting, investment banking, or high-growth startups

  • Demonstrated experience with analytical problem-solving and strategic thinking

Core Skills

  • Exceptional analytical and quantitative skills with ability to derive insights from complex data

  • Strong communication and presentation skills for executive-level audiences

Competencies

Strategic Thinking

  • Ability to see the big picture while maintaining attention to detail

  • Develops frameworks and structured approaches to complex problems

  • Comfortable with ambiguity and can thrive in fast-changing environments

  • Balances analytical rigor with practical business considerations

Execution Excellence

  • Takes ownership of projects from conception to completion

  • Manages multiple priorities and stakeholders effectively

  • Drives results through influence and collaboration rather than authority

  • Consistently delivers high-quality work on time

Learning Agility

  • Quickly grasps new concepts, industries, and business models

  • Actively seeks feedback and continuously improves performance

  • Adapts communication style and approach based on audience and context

  • Stays current with industry trends and best practices

Analytical Rigor

  • Structures problems logically and develops hypothesis-driven approaches

  • Comfortable working with large datasets and deriving actionable insights

  • Validates assumptions through data analysis and market research

  • Communicates complex analyses in simple, compelling narratives

Collaboration & Communication

  • Builds strong working relationships across all levels of the organization

  • Facilitates productive discussions and drives consensus among stakeholders

  • Presents complex information clearly to both technical and non-technical audiences

  • Actively listens and incorporates diverse perspectives into solutions

Entrepreneurial Mindset

  • Comfortable with the pace and uncertainty of a startup environment

  • Takes initiative and identifies opportunities without being directed

  • Balances perfectionism with the need for speed and iteration

  • Thinks creatively about resource constraints and scalable solutions

Benefits & Growth Opportunities πŸš€

πŸ’° Compensation & Equity

  • Competitive salary commensurate with experience and background

  • Performance-based bonuses tied to company and individual success

🎯 Professional Development

  • Direct mentorship from experienced founders and executives

  • Clear path to senior leadership roles as the company scales

πŸ’» Work Environment & Tools

  • Best-in-class tools and technology (MacBook Pro, premium software licenses)

  • Modern office space with collaborative work environment

🌟 Unique Opportunities

  • Gain expertise across multiple business functions in a high-growth environment

  • Build relationships with top-tier investors, advisors, and industry leaders

  • Opportunity to define processes and strategies that will scale with the company

  • Exposure to board meetings and strategic planning at the highest levels

Ready to make an impact? If you're excited about the intersection of strategy, product, and growth in a fast-paced SaaS environment, we'd love to hear from you.

This role offers the unique opportunity to leverage your consulting/strategy background while building deep expertise in product management and go-to-market execution. You'll work on challenging problems that directly impact business outcomes while developing skills that will serve you throughout your career in tech and beyond.

Top Skills

SaaS
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The Company
HQ: Salt Lake City, UT
32 Employees
Year Founded: 2022

What We Do

Plotline is a mobile adoption platform that enables marketing and product teams to launch native experiences like Stories, Native Embeds, Videos, Streaks, Rewards, etc inside the app, without any engineering effort or app releases. The platform provides powerful event-based targeting and user segmentation to target the right users and help them take the right action inside the app.

Today, Plotline operates at a scale of 300M MAU across their customers. The world’s largest consumer apps like Dream 11, Step Banking, Upstox, Kredivo Group, Cermati Group and the like trust Plotline to engage their users inside the app.

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