Introduction
Join Plotline as a GTM/Product Generalist and be at the intersection of strategy, product development, and market execution. This role is designed for high-caliber professionals from premier institutions who thrive in ambiguous, fast-paced environments and can drive business impact across multiple functions.
Work directly with founders to shape product strategy and go-to-market execution
Own critical business initiatives that directly impact revenue and growth metrics
Be part of building a world-class SaaS platform with global ambitions
Leverage your analytical and strategic thinking skills in a high-growth environment
We're looking for exceptional talent who can think strategically, execute tactically, and adapt quickly in our dynamic startup environment.
About This Role
Strategic Alignment Gap - Ensuring product development aligns with market needs and business objectives
Go-to-Market Execution - Bridging the gap between product capabilities and market positioning
Cross-Functional Coordination - Ensuring seamless collaboration between product, sales, marketing, and customer success teams
This is an opportunity to have outsized impact in a growing company and develop expertise across the entire org.
Outcomes Expected
Q2 Objectives: Complete end-to-end ownership of 1 product launch or GTM campaign generating $50K+ pipeline
Year 1 Objectives: Contribute directly to $500K+ in new ARR through strategic initiatives and process improvements
Responsibilities - Strategic Execution & Analysis
Strategic Planning & Analysis - Conduct deep-dive analyses on market opportunities, competitive landscape, and business performance
Product Strategy & Coordination - Conduct customer research and market analysis to inform product priorities. Work closely with product and engineering teams to ensure market-driven product development
Go-to-Market Execution - Support development and refinement of messaging, positioning, and sales enablement materials
Requirements
Professional Experience
2-4 years of experience in strategy consulting, investment banking, or high-growth startups
Demonstrated experience with analytical problem-solving and strategic thinking
Core Skills
Exceptional analytical and quantitative skills with ability to derive insights from complex data
Strong communication and presentation skills for executive-level audiences
Strategic Thinking
Ability to see the big picture while maintaining attention to detail
Develops frameworks and structured approaches to complex problems
Comfortable with ambiguity and can thrive in fast-changing environments
Balances analytical rigor with practical business considerations
Execution Excellence
Takes ownership of projects from conception to completion
Manages multiple priorities and stakeholders effectively
Drives results through influence and collaboration rather than authority
Consistently delivers high-quality work on time
Learning Agility
Quickly grasps new concepts, industries, and business models
Actively seeks feedback and continuously improves performance
Adapts communication style and approach based on audience and context
Stays current with industry trends and best practices
Analytical Rigor
Structures problems logically and develops hypothesis-driven approaches
Comfortable working with large datasets and deriving actionable insights
Validates assumptions through data analysis and market research
Communicates complex analyses in simple, compelling narratives
Collaboration & Communication
Builds strong working relationships across all levels of the organization
Facilitates productive discussions and drives consensus among stakeholders
Presents complex information clearly to both technical and non-technical audiences
Actively listens and incorporates diverse perspectives into solutions
Entrepreneurial Mindset
Comfortable with the pace and uncertainty of a startup environment
Takes initiative and identifies opportunities without being directed
Balances perfectionism with the need for speed and iteration
Thinks creatively about resource constraints and scalable solutions
π° Compensation & Equity
Competitive salary commensurate with experience and background
Performance-based bonuses tied to company and individual success
π― Professional Development
Direct mentorship from experienced founders and executives
Clear path to senior leadership roles as the company scales
π» Work Environment & Tools
Best-in-class tools and technology (MacBook Pro, premium software licenses)
Modern office space with collaborative work environment
π Unique Opportunities
Gain expertise across multiple business functions in a high-growth environment
Build relationships with top-tier investors, advisors, and industry leaders
Opportunity to define processes and strategies that will scale with the company
Exposure to board meetings and strategic planning at the highest levels
Ready to make an impact? If you're excited about the intersection of strategy, product, and growth in a fast-paced SaaS environment, we'd love to hear from you.
This role offers the unique opportunity to leverage your consulting/strategy background while building deep expertise in product management and go-to-market execution. You'll work on challenging problems that directly impact business outcomes while developing skills that will serve you throughout your career in tech and beyond.
Top Skills
What We Do
Plotline is a mobile adoption platform that enables marketing and product teams to launch native experiences like Stories, Native Embeds, Videos, Streaks, Rewards, etc inside the app, without any engineering effort or app releases. The platform provides powerful event-based targeting and user segmentation to target the right users and help them take the right action inside the app.
Today, Plotline operates at a scale of 300M MAU across their customers. The worldβs largest consumer apps like Dream 11, Step Banking, Upstox, Kredivo Group, Cermati Group and the like trust Plotline to engage their users inside the app.







