Founding Commercial Associate - AI Agents

🏷️ Title: Founding GTM (AI Agents)
👫 Department: Eliza, Lottie. Reporting to Chris Hart, GM of Eliza
💰 Salary: OTE £60,000 - £120,000 (Base Salary of £30,000 - £60,000) + Equity
🎁 Benefits & Culture: See here
📈 Equity: A very generous EMI share offering
🌴 Holiday: 26 days + bank holidays
💗 Mission: Elevate later life for everybody and build the care sector of the future
💻 Office Policy: Hybrid with a minimum of 2 core office days per week
🌍 Office Location: London Bridge, London, UK

Eliza is Lottie's AI voice agent for social care - she answers the phone for care homes, captures enquiries, books viewings, and makes sure no call goes unanswered. She just handled her first real shift and we're now rolling out across our pilot partner network.

We're looking for a founding GTM hire to take Eliza to market. This is a rare opportunity to be the first commercial person on a brand-new AI product within one of the UK's fastest-growing startups, backed by Accel and General Catalyst. You'll work directly with the GM and CEO to build the go-to-market engine from scratch, from first outbound message to closed deal.

Maybe you've been a top-performing SDR or Commercial Associate and want to own a product's entire GTM motion. Maybe you've sold SaaS into SMBs and want to do it again but this time with a genuinely novel AI product. What matters is you're entrepreneurial, commercially sharp, and excited about bringing something new to an industry that desperately needs it.

Eliza is the first in a growing suite of AI agent products, this is your chance to shape the GTM playbook that will scale across the portfolio.

• Own the full sales cycle for Eliza, from prospecting through demo to close - selling AI agents to care home operators and home care providers.

• Build your outbound engine from scratch: test messaging, channels, and approaches, while leveraging Lottie's existing network of 6,000+ care services for warm introductions.

• Run product demos and lead Eliza's presence at industry events to generate pipeline.

• Work closely with the Eliza product and engineering team to feed back what operators need and shape the roadmap.

• Work with the GM to build the processes and reporting that will scale as the team grows.

• Building an entirely new go-to-market motion for an AI product that didn't exist six months ago.

• Convincing care operators - many of whom are time-poor and not naturally tech-forward, that an AI agent can genuinely improve their business.

• Translating early pilot results into a scalable, repeatable sales process.

• Generating consistent pipeline through creative outbound while maximising warm introductions from Lottie's existing network.

• Helping define pricing, packaging, and positioning as Eliza moves from pilot to full commercial launch.

• You're entrepreneurial and commercially driven - you want to build something, not just execute a playbook.

• You've got a strong track record in a high-activity sales environment -whether that's SDR/BDR, Commercial Associate, or another commission-based role.

• You're genuinely excited about AI and can articulate what an agent means for care operators in plain, compelling language.

• You're a natural relationship-builder who people warm to - care is a people business and trust matters.

• You're comfortable with ambiguity - the playbook doesn't exist yet and you'll be working with the GM to write it.

• You're autonomous and resourceful - you figure things out, test ideas, and don't wait for permission.

Sound like you but not quite 100%? Apply anyway — we're looking for potential and passion, not a perfect CV match.

• You're not passionate about elevating later life for everybody - our mission is at the heart of everything we do.

• You need a fully built sales process with established playbooks and constant guidance.

• You're uncomfortable with high-volume outbound activity and the rejection that comes with it.

• You're looking for a stepping stone - we want someone who's committed to owning Eliza's commercial success.

1. Screening interview led by Lottie's Talent Acquisition Lead.

2. Technical assessment interview with members of Lottie's Commercial team.

3. Final interview with Will Donnelly (Lottie's Co-Founder & CEO) and Chris Hart (GM for Eliza and Hiring Manager)

🤩 Candidate Experience: All candidates will be informed of their application status.

• Pre-Screen & First Interview: You'll receive an email notification, but no specific feedback will be provided at this stage.

• Hiring Manager Interview: If you are unsuccessful after this interview, you will receive constructive feedback via email.

• Case Study: If you are not successful after the case study, you'll receive constructive feedback via email and be offered a debrief call with our Talent Lead.

• Final Interview: For final-stage candidates who are not offered the role, we will provide your feedback live via a phone call.

Founded with a mission to build the care sector of the future, Lottie is creating the AI operating system for social care — designed to unlock profitability for care providers and to make finding care as easy as booking a holiday on Airbnb.

Launched in London in July 2021, Lottie has raised over £25m from tier 1 venture capital funds (Accel and General Catalyst) and is widely recognised as one of Europe's fastest growing tech companies. Most recently, Lottie was the acclaimed winner of Deloitte Fast 50, LinkedIn Top Startups, The Sunday Times Tech 2026 and Startups 100.

As of today, Lottie offers four core products and services, including:

• Lottie (B2B2C Marketplace) - Free service that helps families find the UK’s best care homes and home care services.

• Found by Lottie (B2B Vertical SaaS) - AI-native OS software supporting care providers to effectively manage their enquiries, occupancy and finances.

• Seniorcare by Lottie (B2B Vertical SaaS) - Employee benefit helping companies deliver outstanding eldercare support to their employees.

• AI Agents by Lottie (B2B Vertical SaaS) AI agents that handle care home enquiries - so no family goes unanswered.

• Founding Role — A career-defining opportunity to be the first GTM hire for Lottie's AI voice agent. Own the commercial launch of a product that's already live and generating real results.

• AI at the Cutting Edge — Work on a genuinely novel AI product that's handling real phone calls for real care homes. This isn't a feature — it's a new category.

• Early Hire Benefits — Be an early hire at one of the UK's fastest growing startups and benefit from fast career progression, as well as a generous stock options package.

• Mission — Tech for good that aims to build the care industry of the future and to positively impact millions of people's lives.

• Investors — Series A backed startup having raised £25m+ from tier 1 venture capital investors including Accel and General Catalyst.

• Warm Pipeline — Unlike most founding GTM roles, you'll benefit from Lottie's existing partner network of 6,000+ care services and warm introductions across the business.

• People — Join a kind, talented and mission driven team that loves coming to work every day.

• Culture — Excellent employee compensation/benefits, hybrid office policy and outstanding company culture with a 5/5 employee review score on Glassdoor.

• Award Winning - Acclaimed winner of LinkedIn’s 2024 “Top Startups” and named “the UK’s number one startup for 2025” in Startup.co.uk 100 Index.

We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers. We are committed to ensuring that all our people processes are equitable. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.

If you require reasonable accommodations during the application or interview process, please let us know at [email protected].