GTM Strategy (Founding)

Reposted 8 Days Ago
San Francisco, CA, USA
In-Office
145K-195K Annually
Junior
Artificial Intelligence • Logistics • Transportation
Pallet is a company dedicated to disrupting the logistics industry.
The Role
The role involves shaping product marketing strategy, launching products, creating sales materials, and analyzing data to improve customer outreach.
Summary Generated by Built In

About Pallet

Pallet is building AI Agents to transform logistics — a $12 trillion global industry. We’ve raised $50M from top investors, including General Catalyst, Bessemer Venture Partners, and Bain Capital Ventures. In under two years, we’ve achieved 700% revenue growth and are just getting started.

Our mission is to increase the efficiency of the global supply chain by automating the manual workflows that slow logistics teams down — from scheduling and appointment setting to data entry and load management. Our flagship platform provides end-to-end visibility, control, and optimization, while our newest product, CoPallet, introduces AI Agents that can understand and execute requests in real time, and integrate directly with customer systems.

As logistics providers look to generative AI to drive efficiency, many are turning to Pallet to lead the way. With deep industry expertise and cutting-edge AI capabilities, we’re positioned to build the next $10B company in logistics.

Join us and work alongside leaders from Google, DoorDash, YC, and more to shape the future of logistics tech.

About the Opportunity:

We’re looking for a high-intensity, analytically minded operator to build Pallet’s product marketing and go-to-market strategy.

This role sits at the intersection of product, sales, and marketing, translating what Pallet builds into narratives, launches, and materials that help customers understand why our product matters.

You’ll help shape how the market understands Pallet, from product launches and sales enablement to case studies and market positioning.

How you will make an impact:

  • Own product launch narratives for new Pallet features and products, translating technical capabilities into clear customer value.
  • Create sales enablement materials, including demo scripts, objection handling frameworks, and deal collateral.
  • Build and maintain Pallet’s market narrative and positioning across customer segments.
  • Establish and run the product launch process, coordinating across product, engineering, sales, and marketing.
  • Develop a pipeline of customer case studies that support enterprise sales conversations.
  • Analyze sales calls, customer feedback, and product usage data to improve messaging and GTM strategy.

Preferred experience:

  • 2–3 years of experience in consulting, investment banking, corporate strategy, or strategy/operations at a high-growth startup
  • Strong, structured problem-solving skills and comfort working in ambiguous environments
  • Exceptional written communication skills with the ability to synthesize complex ideas clearly
  • Experience working with AI tools for research, writing, or analysis
  • Comfort with analyzing data from tools like CRM, analytics platforms, or sales tools
  • High ownership mindset with the ability to drive projects independently

Nice to have:

  • Exposure to product marketing, growth marketing, or go-to-market strategy
  • Familiarity with B2B SaaS or enterprise software
  • Experience working closely with sales teams

Our Benefits:

  • 🩺 Health, Vision, and Dental benefits 
  • 🏝️ Flexible PTO
  • ➕ Life Insurance and Accidental Insurance 
  • ❤️‍🩹 Short-Term Disability Coverage
  • 💸 Generous salary and equity for all staff
  • 🪜 401k option; helping you save for the future
  • 📚 Yearly learning and development stipend
  • 🚌 Commuter benefits for Bay Area employees
  • 🚘 Uber ride stipend if you ever have to work late in the office 
  • 🏡 Remote office home stipend to get you comfy in your space
  • 🍔 Daily catered lunches provided by Sharebite (every meal you order, one meal gets donated)
  • ✈️ Onboarding trip to San Francisco HQ if you work remotely
  • 🥤 Monthly happy hours
  • 🎉 Annual company offsites, our last one was in Palm Springs 🌴🍹

Interview Process:

  • Chat with Head of Talent - 30 mins
  • Chat with Hiring Manager - 30-45 mins 
  • Final Interview - ~3  hours
  • Brief Background Check and Reference Check

We move fast, and we’ll keep you informed at every stage of the process. 

Location:

  • Fidi San Francisco, 5x a week 

Compensation:

The estimated salary range for this role is $145,000-$195,000, depending on experience and skill set. In addition to base salary, we offer competitive equity, benefits, and opportunities for growth. Final compensation will be determined based on a combination of factors, including experience, qualifications, and location.

Pallet is proud to be an Equal Employment Opportunity and Affirmative Action employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.


Skills Required

  • 2-3 years of experience in consulting, investment banking, corporate strategy, or strategy/operations at a high-growth startup
  • Strong, structured problem-solving skills and comfort working in ambiguous environments
  • Exceptional written communication skills
  • Experience working with AI tools for research, writing, or analysis
  • Comfort with analyzing data from tools like CRM, analytics platforms, or sales tools
  • High ownership mindset with the ability to drive projects independently

Pallet Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pallet and has not been reviewed or approved by Pallet.

  • Healthcare Strength Medical, dental, and vision coverage are consistently emphasized, alongside wellness programs and mental health support. An HRA that helps cover a substantial portion of eligible medical claims further strengthens access to care.
  • Leave & Time Off Breadth Flexible PTO and paid parental leave (maternity, paternity, adoption) are highlighted, with additional vacation and bereavement time. Feedback suggests these policies support work-life balance.
  • Wellbeing & Lifestyle Benefits Regular catered meals, social events, team-building activities, and gifts contribute to a positive day-to-day experience. Supportive management and recognition programs are also cited as strengths.

Pallet Insights

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The Company
HQ: San Francisco, CA
48 Employees
Year Founded: 2019

What We Do

Pallet makes supply chains more efficient. Our AI workforce, CoPallet, handles high-volume tasks like order entry, portal updates, and quoting — all with human-level accuracy and oversight. CoPallet operates your existing tools and processes at a fraction of the cost. We’ve raised over $50M from General Catalyst, Bain Capital Ventures, Activant Capital, and Bessemer Venture Partners. We’re built by a team from the world’s best companies including Google, Rippling, Scale AI, Uber, and other top startups.

Why Work With Us

We move fast, but not at the expense of our people. Growth here means more than hitting metrics — it’s about giving smart, ambitious people the space to stretch, learn, and take on real responsibility. Ownership from day 1: We hire builders. People who want to make decisions, talk to users, and shape how our AI agents evolve.

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