The Role
Optimize user acquisition campaigns and mobile game monetization strategies, analyze marketing spend and campaign performance, collaborate with creative teams on advertising assets, manage Google and Facebook ad network relationships, monitor creative tests, and conduct A/B testing to improve campaign effectiveness.
Summary Generated by Built In
About the job
Our core belief at Fugo is that our potential grows with our team. With each new team member, we ensure that we have moved a step forward towards creating the highest quality mobile games possible.
We're looking for a creative and analytical Growth Specialist who is eager to make a difference in the dynamic world of mobile gaming marketing.
Desired Skills and Experience:
- Bachelor’s Degree from a reputable university
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills
- Creative thinking ability with a passion for mobile gaming industry
- Eager to work in a fast-paced environment
What you will do:
- Optimize user acquisition campaigns of our products to ensure efficient use of marketing budget.
- Developing and implementing monetization strategies for our mobile games.
- Following up-to-date trends and creating a mindset to develop marketing creative schemes.
- Working closely with the creative team to help them produce new key creatives and monitoring the test results.
- Provide insightful analysis of our UA spend and its results.
- Manage the relations with ad network partners such as Google and Facebook to maximize campaign effectiveness.
- Conduct A/B testing and implement new approaches based on the results.
What you can expect from us:
- Being a part of a passionate team
- Opportunity to take initiative and bring new ideas
- Enjoy coming to work every day and to have delightful stories to tell your family and friends
Skills Required
- Bachelor's degree from a reputable university
- Strong analytical skills and ability to interpret data and make data-driven decisions
- Excellent communication and interpersonal skills
- Creative thinking ability and passion for the mobile gaming industry
- Eagerness to work in a fast-paced environment
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The Company
What We Do
Mobile game development company, focused on casual / puzzle / word games, located in Istanbul / Turkey.
