The Role
The Growth Product Marketing Manager will oversee positioning, campaign strategy, product launch execution, and performance metrics across both consumer and B2B segments in a fast-paced fintech environment.
Summary Generated by Built In
Your Opportunity
Key Responsibilities
Your Know-How
It's a Bonus If
Compensation
We're supporting a fast-growing Canadian fintech scale-up that has reimagined how people manage their largest recurring expenses, helping them earn more value from every dollar spent. Already processing over a billion dollars in annual payment volume and serving a rapidly expanding user base, the company is extending its platform aggressively, moving toward a broader financial product that serves both consumers and small businesses.
The business is in an active build phase. Near-term launches include a mortgage rewards product, a B2B payment engine, and continued scaling of the core consumer platform. As the product surface expands across multiple audiences, clear, differentiated positioning becomes a critical growth input, not a downstream marketing function. This hire owns that work.
You'll work directly alongside a Paid Growth Specialist, a Lifecycle Lead, and a Creative Lead on positioning, campaigns, launches, and performance measurement.
Key Responsibilities
- Positioning and messaging: Own the value proposition and messaging across all product lines, including consumer renters, homeowners, and SMB, with distinct, audience-specific framing for each
- Campaign strategy: Conceive campaign angles, brief internal collaborators, and drive execution across channels from strategy through measurement and iteration
- Product launch GTM: Lead go-to-market planning and execution for every new product launch, spanning consumer and B2B segments
- Top-of-funnel strategy: Partner with the Paid Growth Specialist to define the narrative and positioning that acquisition campaigns are built around
- ARPU growth: Develop campaign concepts in partnership with the Lifecycle Lead that deepen engagement and drive upsell across the existing user base
- Partner and co-marketing: Define positioning and strategy for co-marketing programs with financial network and property management partners
- Performance ownership: Own the metrics tied to your initiatives; track results, diagnose what's working, and iterate without waiting for analytical support
Your Know-How
- 5+ years of experience in product marketing, growth marketing, or a combination of both
- Strong, versatile writing ability; you produce positioning documents, campaign briefs, and copy
- Demonstrated end-to-end ownership of campaigns: strategy, execution, measurement, and iteration
- Comfort operating across consumer and B2B audiences simultaneously
- Sufficient analytical fluency to own your metrics and draw conclusions from data independently
- Experience working in a fast-moving environment where the product roadmap and go-to-market have to move in step
It's a Bonus If
- You have experience in fintech, financial services, or a loyalty and rewards product
- Your background includes meaningful exposure to Canadian consumers and how they think about payments, credit, and financial value
- You have worked at a high-growth startup where product surface area was expanding quickly and GTM scope grew alongside it
The base pay range for this role is CA$115,000 – CA$165,000 per year.
Skills Required
- 5+ years of experience in product marketing or growth marketing
- Strong writing ability for positioning documents and campaign briefs
- Ownership of strategy, execution, measurement, and iteration of campaigns
- Comfort operating across consumer and B2B audiences
- Analytical fluency to own metrics and draw conclusions from data
- Experience in a fast-moving environment with aligned product roadmap and go-to-market
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The Company
What We Do
Lutra provides engineering and software services, including compliance management software and AI-driven automation solutions, to improve operations.
