Description
Kendago is a global leader in Direct-to-Consumer (D2C) digital marketing and advertising, providing brands with a comprehensive suite of services, including proprietary AdTech backed PPC, creative production, digital marketing expertise, and data-backed CRO optimization. We help our clients grow into world leaders by combining our unique approach to PPC with a focus on brand development, funnel optimization, and ad creative.
We are looking for a highly analytical, execution-driven, and creatively minded Growth & Product Marketing Manager to lead brand launches, optimize DTC funnels, and drive monetization strategies. This role requires expertise in Growth Marketing (CRO, PPC, data analysis) and Product Marketing (GTM, brand positioning, creative strategy) to ensure sustainable business growth.
Requirements
- Research & Data Analysis: Analyze past brand performance, identify key drivers of success, and extract insights to refine marketing strategies.
- Brand & Funnel Development: Oversee DTC brand launches, build conversion funnels, and lead the creative strategy to maximize engagement and sales.
- Go-To-Market Execution: Develop and implement GTM strategies, including messaging, positioning, and marketing collateral.
- Cross-Department Collaboration: Work closely with creative, CO, PPC, and analytics teams to ensure seamless execution of marketing campaigns.
- Performance Optimization: Monitor key KPIs (CPC, CVR, ROAS, LTV), analyze campaign data, and adjust strategies accordingly.
- Growth Strategy & Monetization: Drive revenue growth through CRO, upsell strategies, and paid media optimizations.
- Creative & Messaging Refinement: Leverage A/B testing and data insights to refine messaging and improve ad performance.
- Project Management: Lead end-to-end marketing projects, from research and planning to execution and performance tracking.
Responsibilities
✔ 4+ years of experience in growth marketing, product marketing, or brand management in a global, performance-driven company.
✔ Proven experience launching and scaling DTC brands, including building funnels and optimizing monetization strategies.
✔ Strong analytical mindset with the ability to interpret data and make data-driven decisions (must-have).
✔ Expertise in Google Analytics (mandatory).
✔ Deep understanding of CRO, performance marketing, PPC, and conversion optimization (mandatory).
✔ Experience in GTM strategy development and execution.
✔ Hands-on experience in data analysis, Excel, and marketing performance tracking.
✔ Ability to drive collaboration between marketing, analytics, and creative teams.
✔ A balance of strategic thinking and hands-on execution.
✔ Experience working with U.S. audiences and competitive landscapes.
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What We Do
We are Kendago, a top, global digital marketing group. We develop and grow direct to consumer brands using paid media and direct response marketing. Our history begins with two bright, Israeli, IDF-trained, tech-engineers, experts in data analysis, business intelligence and computer engineering. Leveraging their knowledge and expertise, they became globally-recognized digital marketing experts, working closely with leading vendors and with Google. During recent years, they rapidly expanded and recruited over 100 of Israel's brightest data-driven engineers, tech-wizards and award-winning creative experts from McKann, BBDO and Grey to develop Kendago - a global, DTC Digital Marketing Group. Our team works with a unique direct response formula developed in-house, backed by expertise in compliance and an advanced AdTech system that accelerates optimization and revenue-growth. Today we are driven by both entrepreneurship and innovation, committed to be the best in everything it does, which is mandatory in order to achieve long-term success and growth. Our mission is to continue our incredible growth as a DTC powerhouse by delivering an unparalleled combination of creative expertise and campaign management for the our top direct-to-consumer brands
