Growth Product Manager (Multiple Levels)

About Stepful: Stepful partners with healthcare institutions to build talent pipelines and career pathways. We are reimagining allied healthcare training with a digital-first environment for student cohorts that prepare job-ready graduates five times faster, at a fraction of the cost. Stepful graduates, primarily from underrepresented communities, go on to work at leading healthcare institutions. Stepful is backed by Y Combinator, Reach Capital and AlleyCorp and recently closed a round led by Oak HC/FT.

The role:

As our Growth Product Manager, you’ll be responsible for designing high-impact, data-driven product experiences that drive student success from program discovery to graduation. You’ll lead initiatives that fuel organic growth, improve conversion and retention, and increase lifetime value through cross-sell and pricing experimentation. From refining referral programs to enhancing lifecycle engagement, you’ll work across the full student journey — always rooted in experimentation and a deep understanding of our users.

You’ll collaborate closely with design, engineering, data, growth marketing, and operations to learn quickly, ship quickly, and build scalable infrastructure to support long-term growth.

What you’ll do:

• Drive organic growth across the student lifecycle by optimizing conversion funnels, amplifying referrals, and enhancing product-led acquisition features.

• Experiment and iterate on lifecycle engagement and re-engagement strategies to reduce churn and boost activation.

• Develop and refine pricing strategies and cross-sell experiences to maximize student lifetime value across programs.

• Partner with engineering and data to improve our growth data platform, including marketing attribution, tracking infrastructure, and experiment tooling.

• Be the voice of the student — deeply understand user behavior and use those insights to inform roadmap and product decisions.

• Communicate vision and priorities clearly across stakeholders, making smart trade-offs and aligning teams toward shared growth goals.

This job is for you if you have:

• 5+ years of consumer facing growth product management experience, 

• A BA/BS degree in a quantitative discipline: computer science, statistics, applied mathematics, operations research, engineering, economics, etc.

• A track record of driving organic growth through product experiments and initiatives. 

• You are highly analytical (proficient in SQL & data visualizations) with strong communication skills to relay those insights

• Ability to build relationships and influence decisions at various levels across all different team members

• Bias to action with the ability to consider trade-offs and make decisions amongst competing priorities 

• You aren’t afraid to roll up your sleeves and be hands on to get the job done

Bonus points if you have:

• Previous startup experience especially at B2B2C or B2C EdTech/Healthcare. 

• Understanding of technical aspects of software development (ex. should be able to search through GitHub). 

• Experience working with Marketing Attribution and integrating/building tools to centralize data tracking. 

Interview Process:

Step 1: Intro Call with Talent Acquisition

Step 2: Intro Call with Head of Growth

Step 3: Take-home assignment

Step 4: Virtual panel interview

Step 5: Onsite interview at office in SoHo, NYC

Compensation for this role will fall within the pay range listed and will be determined based on job-related factors including, but not limited to, skills, experience, qualifications as well as interview evaluation. Ranges are market-dependent and may be modified in the future.

At Stepful, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.