Growth & Marketing

Posted 9 Hours Ago
Be an Early Applicant
New York, NY, USA
In-Office
Senior level
Blockchain • Fintech • Payments • Web3
The Role
First growth & marketing hire responsible for building and executing a repeatable acquisition engine across US and LatAm. Own channel strategy, experiments, dashboards and attribution, partner activation, event strategy and execution, and bilingual content/social/media to drive qualified pipeline and measurable revenue outcomes.
Summary Generated by Built In
Growth & Marketing – Mural Pay

Location: New York, NY (required)

The Story

Every company is becoming a fintech. Mural is the global account layer that powers their financial stack.

As companies expand globally, holding, moving, and reconciling money becomes slow, fragmented, and fragile. At the same time, leading businesses want to turn financial operations from a cost center into a growth and revenue driver.

Our goal is to build the financial primitives that power the world's largest global businesses and platforms.

This is infrastructure that matters. And we need someone to find, activate, and scale the channels that bring the right builders to our door.

What You'll Do

You'll be our first Growth & Marketing hire—which means you're not just executing a playbook, you're writing it. You'll work directly with our founders to shape how Mural shows up in the world, how we communicate our vision across two of our most important markets, and how you turn that narrative into a repeatable engine for qualified pipeline.

You'll focus on three core areas, with the opportunity to expand greatly:

1. Growth Strategy & Channel Activation

You'll own the full growth funnel—from identifying the highest-leverage acquisition channels to running experiments that prove what works and cutting what doesn't. This means structured testing across outbound, inbound, partnerships, SEO, paid, and community—with a clear hypothesis, a measurement framework, and a bias toward speed.

You'll build the dashboards and attribution models that connect marketing activity to revenue outcomes in both the US and LatAm. Not vanity metrics—qualified leads, pipeline contribution, conversion rates, and CAC. You'll be the person in the room who can say with confidence: "This channel is working, here's why, and here's how we double down."

You'll also identify and activate partner channels—fintech platforms, embedded finance players, regional accelerators, and distribution partners across Latin America—turning relationships into referral pipelines.

2. Events & Conferences

You'll lead our presence at major fintech and infrastructure conferences across the US and Latin America—think Money 20/20 and Fintech Meetup in the US, alongside Fintech Americas, Stablecon, Mexico Fintech Week, and more. Every conference we attend should generate real, measurable pipeline. You'll design the strategy, coordinate logistics, host side events, and track outcomes rigorously.

You'll also build out our own event series—intimate dinners, product demos, and founder meetups—in New York and key LatAm cities. We want to be the company bringing together the people building the future of global finance, and every event should feed directly into the funnel.

3. Content, Social & Media

You'll own our LinkedIn strategy and broader social presence across English- and Spanish-speaking audiences. You'll create content that's sharp, human, and speaks directly to the CTOs, finance leads, and founders we're trying to reach—then use AI tools to distribute it at scale without losing authenticity. The tone is never corporate. It's direct, narrative-driven, and focused on the why behind what we're building.

You'll also drive our media strategy in both regions—securing podcast appearances and press in outlets like CNBC and Forbes, while building relationships with leading LatAm fintech media and positioning our leadership as the definitive voice on global financial infrastructure.

Who You Are

You're a builder who measures everything. You don't just run campaigns—you design experiments, track outcomes, and iterate fast. You treat growth as a discipline: hypothesis, test, learn, scale. You're as comfortable in a spreadsheet building a funnel model as you are writing a LinkedIn post or running a side event at a conference.

You're AI-native and execution-obsessed. You use the latest tools to move faster and produce more without sacrificing quality. You're ridiculously organized and thrive in ambiguity—whether you're optimizing an outbound sequence, coordinating a conference in São Paulo, or jamming with founders on positioning strategy.

You're great with people—in any room, in any language

What Success Looks Like
  • Inbound pipeline grows consistently in both the US and LatAm as a direct result of your work

  • Our LinkedIn and social presence becomes a magnet for the right customers and talent across both markets—in English and Spanish

  • We're the fintech infrastructure company everyone's talking about at Money 20/20, Fintech Americas, and everywhere else that matters in both hemispheres

  • You've built systems and processes that scale beyond you—templates, playbooks, dashboards, a content engine that keeps running across geographies

Why Now

We're at an inflection point. We have the product, the customers, the traction, and the capital—in the US and across Latin America. What we need now is someone to amplify the signal in both markets simultaneously: to make sure that every company that needs our infrastructure, from New York to Santiago, knows that Mural exists, understands what we do, and wants to build with us.

You'll be working directly with our C-Suite, shaping strategy in real-time, and having an outsized impact on how this company grows across two of the most dynamic fintech markets in the world. If you execute, this role can grow into leading an entire marketing function as we scale.

How to Apply

Send us an email at [email protected] with:

  • A few paragraphs on why you're interested and what you'd do in your first 90 days

  • Examples of B2B marketing or content work you're proud of—US or LatAm (LinkedIn posts, event recaps, campaign results, anything)

  • Your LinkedIn profile

We're moving fast, don't overthink it. If this resonates, we want to hear from you.

Mural is building the financial infrastructure that powers global commerce. If you want to be part of that story, let's talk.

Skills Required

  • Based in New York, NY (on-site)
  • Experience owning full growth funnel and running structured experiments across outbound, inbound, SEO, paid, partnerships, and community
  • Experience building dashboards and attribution models that tie marketing to revenue (qualified leads, pipeline, CAC)
  • Experience activating partner channels and building referral pipelines, especially in Latin America
  • Experience planning and leading events and conference presence (logistics, side events, measurable pipeline outcomes)
  • Strong content and social strategy skills, especially LinkedIn, for English- and Spanish-speaking audiences
  • Comfortable using AI tools to scale content and execution
  • Highly organized, execution-focused, and comfortable working directly with founders/C-suite
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The Company
30 Employees

What We Do

Mural Pay is an instant global payments platform and API for pay-ins, payouts, invoicing, and virtual accounts, powered by stablecoins. It empowers global businesses, fintechs, and banks to manage payments and invoices for contractors and vendors worldwide, leveraging blockchain technology to facilitate fast, scalable, and compliant transactions, thereby eliminating the delays and high fees associated with traditional international wires.

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