Responsibilities
- Support regional growth strategy across Lifecycle Marketing, SEO, Paid Media, and Conversion Optimization.
- Design and execute email and CRM journeys to move leads through the funnel and reduce MQL-to-SQL time.
- Build and test nurture flows, onboarding sequences, and reactivation campaigns that drive engagement and product interest.
- Monitor pipeline health, creating dashboards and reports that track key growth metrics (SQLs, CAC, velocity, conversion).
- Optimize landing pages, lead forms, and content experiences to increase conversion rates.
- Collaborate with Sales to ensure lead quality, handoff consistency, and feedback loops that improve campaign targeting.
- Conduct A/B tests and small-scale experiments to validate hypotheses and improve results.
- Support SEO growth by identifying keyword opportunities, improving existing content, and coordinating with the Content team.
- Partner with Product Marketing and Brand to align messaging across lifecycle and acquisition channels.
Requirements
- 3–5 years of experience in B2B SaaS marketing, ideally in growth, lifecycle, or demand generation roles.
- Strong understanding of CRM, email automation, and lead nurture flows.
- Experience managing or supporting SEO and acquisition channels (Google Ads, LinkedIn, Meta).
- Familiarity with pipeline metrics: CAC, SQLs, funnel conversion rates, velocity, and attribution.
- Analytical mindset, with the ability to turn data into insights and action plans.
- Comfortable working cross-functionally with Sales, Product, and Content teams.
- Hands-on, results-driven, and comfortable working with both strategy and execution.
Bonus Points
- Experience managing regional campaigns across LatAm or international markets.
- Familiarity with ABM or sales-led growth initiatives.
- Engineering or technical background that enables deep product understanding.
Top Skills
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
