Growth Marketing Specialist

It's fun to work in a company where people truly BELIEVE in what they're doing!
 

We're committed to bringing passion and customer focus to the business.

Kyriba is a global leader in liquidity performance that empowers CFOs, Treasurers and IT leaders to connect, protect, forecast and optimize their liquidity. As a secure and scalable SaaS solution, Kyriba brings intelligence and financial automation that enables companies and banks of all sizes to improve their financial performance and increase operational efficiency. Kyriba’s real-time data and AI-empowered tools empower its 3,000 customers worldwide to quantify exposures, project cash and liquidity, and take action to protect balance sheets, income statements and cash flows. Kyriba manages more than 3.5 billion bank transactions and $15 trillion in payments annually and gives customers complete visibility and actionability, so they can optimize and fully harness liquidity across the enterprise and outperform their business strategy. For more information, visit www.kyriba.com.

About The Role:

We are looking for an enthusiastic and results-oriented Marketing Specialist to develop, execute and optimize marketing activities that build sales pipeline and bookings for our Italian market. Tactics could include digital campaigns, sponsorships, content creation, social media, digital and in-person events, email marketing and more. You will collaborate closely with the Italian sales teams to develop and execute campaigns supporting sales goals.

Key Tasks:

• Plan and manage marketing campaigns in the Italian market

• Use the full marketing mix (events, webinars, content, emails, ABM, etc.) to build awareness and generate leads

• Collaborate globally to develop integrated strategies and tactics

• Manage field and regional events, including logistics and speaker coordination

• Oversee multiple projects and campaigns to meet deadlines

• Communicate plans and details across teams to ensure alignment

• Use KPIs and analytics to target and optimize campaigns

• Stay updated on industry trends to refine messaging

• Optimize activities to maximize ROI and drive sales-qualified opportunities

• Focus on Italy, but also collaborate with peers in other regions as needed

What We're Looking For:

• 2-3 years of marketing experience; event and demand generation experience preferred
• Preference for someone in the Milan vicinity
• Fluency in Italian (native) and an excellent standard of spoken and written English
• Ability to effectively manage multiple projects at the same time and re-prioritize according to changing demands
• Proven track record of delivering marketing campaigns and in-person events within a B2B organization (experience in marketing SaaS solutions strongly preferred)
• Experience in Account Based Marketing
• Familiarity with CRM systems (Salesforce.com preferred) and Marketing Automation Systems (Pardot preferred)