Growth Marketing Specialist - Japan

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Tokyo, JPN
Hybrid
Fintech • Mobile • Payments • Software • Financial Services
Wise is one of the fastest growing fintechs in the world and we’re on a mission to make money without borders a new norm
The Role
Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Job Description

At Wise, we're on a mission to build the best way to move and manage money internationally. We're making financial services more fair, accessible, and affordable for people and businesses worldwide. As Wise continues to deepen our presence in Japan, we’re looking for our first Japan based Growth Marketer to join us at our Tokyo office. This role is pivotal in driving our growth strategy, managing multi-channel campaigns, and fostering partnerships to increase our transaction volume in the Japanese market.

As a Growth Marketing Specialist at Wise, you will:

  • Drive growth initiatives in line with country marketing strategy, optimising towards significant market penetration and user acquisition.

  • Organize and execute multi-channel marketing campaigns, coordinating closely with internal teams and external partners to maximize reach and impact.

  • Support product launches in the region, tailoring strategies to meet local needs and preferences.

  • Collaborate marketing channels to identify new channels to test and scale successful tactics, in relation to partners and campaigns.

  • Collaborate with local partners, including travel agencies, platforms, and expat groups, to explore innovative avenues for transaction volume growth.

  • Work closely with the Organic Social, Affiliate, Influencer marketing teams to drive a strong online presence, and increase our brand presence in the market. 

  • Work closely with the analytics team to monitor campaign performance, generate insights, and produce comprehensive reports to guide future strategies.

Qualifications

You'll be a great fit for the role if:

  • Working rights: Hold Japanese citizenship, Permanent Residency or Child/Spouse of Japanese Citizen Visa 

  • Language Ability: Strong proficiency in spoken and written Japanese (at least JLPT L1 or native) and English

  • Experience: You have at least 3 years of marketing experience with a focus towards growth/performance/campaigns marketing for Japan, ideally having backgrounds in fintech or related tech/financial services industries and marketing channel expertise

  • Localization Expertise: You possess a deep understanding of Japan's local nuances across markets and are skilled in tailoring strategies to fit diverse cultural contexts

  • Team Collaboration: You are a proactive team player with excellent project planning skills, capable of leading cross-functional initiatives

  • Data-Driven: Your approach is rooted in analytics; you leverage data to inform decisions and drive growth

  • Creativity: You bring creative flair to your strategies, constantly seeking innovative ways to engage audiences and achieve objectives, couple with a strong understanding on creative assets (what works or doesn’t work in Japan culture)

  • Communication: You are an effective communicator, able to articulate ideas clearly and collaborate efficiently with teams and stakeholders

 

Nice to haves:

  • Strong Proficiency in Japanese Copywriting

  • Event management: Your background in planning and executing local events (like seminars or community meetups) demonstrates an ability to drive real-world engagement and build a local presence—a crucial differentiator in a high-context market like Japan

  • Affiliate Marketing: Expertise in setting up and scaling an affiliate program showcases your ability to secure high-quality customers efficiently

  • Social/Organic Channel Management: Your ability to manage compelling social media content demonstrates ability for building a sustainable user base and maximizing non-paid reach in the competitive digital landscape

Additional Information

Salary:

6,624,000 JPY to 8,352,000 JPY per annum

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

What the Team is Saying

Surendra
Smrithi
Pavan
Jennifer
Lindsay
Lauren

Wise Compensation & Benefits Highlights

  • Leave & Time Off Breadth Global minimum of 33 paid days off (36 in U.S. hubs) plus a 6‑week paid sabbatical every four years and extras like volunteer or “Me” days indicate substantial time‑off depth.
  • Parental & Family Support A global minimum of 18 weeks fully paid parental leave for birth or adoption after one year, along with adoption and fertility support, underscores robust family support.
  • Flexible Benefits Work‑from‑anywhere up to 90 days per year after six months and flexible working principles provide notable geographic mobility and scheduling latitude.

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The Company
9,000 Employees
Year Founded: 2011

What We Do

Wise is a global technology company, building the best way to move and manage the world's money. With Wise Account and Wise Business, people and businesses can hold 40 currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new network for the world's money. Launched in 2011, Wise is one of the world’s fastest growing, profitable tech companies. In fiscal year 2025, Wise supported around 15.6 million people and businesses, processing over $185 billion in cross-border transactions and saving customers around $2.6 billion.

Why Work With Us

We’re truly global in who we are, how we work, and how we build. Everything we do is centred around creating a world of money that’s fast, easy, fair. And open to all. Everyone who works here owns a piece of Wise, from the work they do, to the stock they hold.

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Wise Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We expect new joiners in the office most days to build connections and learn from colleagues for their first six months. After that, most Wisers split their working week between the office and home, typically coming in at least 12 times a month.

Typical time on-site: Flexible
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