Working withing the Growth Marketing & Education team, the Growth Marketing Specialist, Diagnostic Imaging & Telemedicine (DI+TM) supports demand generation and customer education initiatives, with a focus on channel diversification, experimentation, and optimization.
This role executes and supports user journeys and resources across the DI+TM portfolio and plays an important role in the development and promotion of content and education.
Partnering closely with Line of Business (LOB) Marketing, Sales, GMO, and Product teams, this individual ensures growth marketing initiatives are diversified across channels, commercially aligned, and directly supportive of DI+TM business objectives.
Key Responsibilities:
In-Product Marketing Channel
Execute and support user experiences and promotional journeys within DI+TM products to drive demand generation and customer retention using an AI-powered Digital Adoption Platform (Whatfix)
Support the planning, execution, and analysis of A/B and multivariate testing to optimize engagement and performance
Develop and maintain segmentation strategies for in-product promotional activities
Ensure self-help resources within products are accurate and up to date, and that user feedback is communicated to and actioned by appropriate internal teams
Identify and recommend opportunities to influence in-product user behavior in support of business goals
Demand Generation Campaigns
Support the development, build, and execution of tactical components of demand generation campaigns
Perform and analyze A/B testing to identify insights and optimization opportunities
Participate in post-campaign analysis to assess performance trends and identify areas for improvement
Ensure campaigns are executed across appropriate IDEXX-owned and partner channels
Content and Education
Support the development of content aligned with demand generation and customer retention campaigns
Identify opportunities for content creation across multiple channels, with a particular focus on in-product experiences
Support the DI+TM education strategy through content development, maintenance, and cross-channel promotion and nurturing programs
In collaboration with internal partners, support content development for the DI+TM blog, Vetiverse, IDEXX Learning Center, and Whatfix self-help experiences in VetMedStat and Web PACS
Cross‑Functional Collaboration
Collaborate with LOB Marketing, Sales Center of Excellence, Regional Marketing, and GMO teams to deliver commercial and educational objectives
Collaborate closely with Product, Support, and Onboarding to plan and execute in-product content
Support effective, timely, and efficient internal communication across stakeholders
What You’ll Need to Succeed:
Bachelor’s degree or equivalent combination of education and relevant experience required.
Master’s degree or equivalent preferred.
1–3 years of experience in marketing, growth marketing, digital marketing, or a related role
Experience with Digital Adoption Platforms (DAPs) such as WalkMe or Whatfix is preferred
Comfort with or willingness to engage with AI tools
Experience in the veterinary or healthcare industry preferred
Demonstrated initiative and ability to work independently
Strong attention to detail
Ability to prioritize and manage multiple projects simultaneously
Strong written and verbal communication skills
Strong analytical and organizational skills
Ability to collaborate effectively within highly matrixed medical and commercial organizations
Key Competencies:
Action Oriented
Collaborates
Communicates Effectively
What you can expect from us:
Hourly rates targeting: Up to $70K annual
Opportunity for annual cash bonus
Benefits Day-One
On the job training and career advancement opportunities (experience NOT required)
Additional benefits including but not limited to financial support, pet insurance, mental health resources, volunteer paid days off, foundation donation matching, and much more
Why IDEXX?
We’re proud of the work we do, because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from diseases. We have customers in over 175 countries and a global workforce of over 10,000 talented people.
So, what does that mean for you? We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery. At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.
Let’s pursue what matters together.
IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.
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IDEXX Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about IDEXX and has not been reviewed or approved by IDEXX.
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Healthcare Strength — Health coverage includes multiple medical options, dental and vision, and robust add‑ons such as mental‑health support, virtual care, and specialty navigation programs. Feedback suggests these elements, often available from day one, are broadly seen as comprehensive and valuable.
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Retirement Support — Retirement offerings feature a 401(k) with a dollar‑for‑dollar match on the first 5% after six months. Feedback suggests this consistent match is a notable anchor of total rewards.
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Leave & Time Off Breadth — Time off includes accrued PTO, paid holidays, and paid parental leave with adoption assistance. Feedback suggests this structure, alongside supportive family programs, contributes meaningfully to work‑life support.
IDEXX Insights
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What We Do
10,000 people, one global focus - enhancing the health and well-being of pets, people, and livestock. We are passionate about what we do at IDEXX – and why wouldn’t we be? When you’re working to raise the standard of care for pets, make drinking water safe for billions and keep our livestock population around the globe healthy and free of disease, it’s no wonder that what we do each day is more than just a job. There’s an energy across IDEXX that is contagious – where caring and committed people come together to make things better. IDEXX Laboratories, Inc. (NASDAQ: IDXX), a member of the S&P 500, is a leader in pet healthcare innovation, serving practicing veterinarians around the world with a broad range of diagnostic and information technology-based products and services. Headquartered in southern Maine, we conduct operations through more than 70 locations around the world and serve customers in over 175 countries. Our primary business focuses on pet health, a growing market around the world. Our products —in-clinic diagnostic tests and instrumentation, reference laboratory and telemedicine consultation services, and practice management software—enhance the ability of veterinarians to provide advanced medical care, improve staff efficiency and to build more economically successful practices. We also develop and manufacture diagnostic tests and information for the global production animal industry, including poultry and livestock, as well as tests for the quality and safety of water and milk. Please visit our website, IDEXX.com/careers, for further information and to view all of our job opportunities.
