Growth Marketing Manager

About Mortgage Automator:

Built by Lenders, Designed for Growth. Mortgage Automator was started in 2013 as a simple document generating tool for a small private lender in Toronto, Canada. Since then, the software has evolved significantly to encompass every possible feature and account for all the unique lending scenarios. Mortgage Automator is a cutting-edge technology company specializing in providing innovative, automated solutions for the private lending industry.

Our comprehensive product offerings include modules for loan origination, servicing, and administration. The loan origination module automates the entire process from application to approval, ensuring quick and accurate decision-making. Our servicing module streamlines payment processing, accounting, and borrower communications, while our administration tools offer robust reporting, compliance tracking, and portfolio management capabilities, optimizing operations for our clients.

At Mortgage Automator, our mission is to transform the private lending landscape through the power of automation and technology. We are committed to reducing administrative burdens, improving operational efficiency, and enhancing clarity throughout the lending process. By delivering exceptional support and training, we ensure our clients maximize the value of our platform, empowering them to succeed in a competitive market and driving growth and innovation within the industry.

Why Join Us?

• Competitive Compensation & Benefits – Industry-leading pay, full health benefits, generous vacation
  
• High Impact – You’ll directly influence pipeline, sales success, and revenue growth
  
• Tech-Forward Culture – Work with the latest tools in automation, analytics, and performance marketing
• Industry Growth – Join a company scaling fast in a specialized fintech vertical
• Collaborative Team – Work directly with the COO/CRO and cross-functional stakeholders
  

Job Summary: 

This isn’t only a strategy-only role. We need someone who knows how to build, launch, track, optimize & measure across all channels. Over the next 6 months to 2 years, we will need this individual to build the department. 

Reporting to
Jeffrey T. Furtado
Chief Operating Officer/ Chief Revenue Officer.

You will be responsible for developing and implementing strategies and solutions that produce  With a solid background in Marketing, the ideal candidate will also have a proven track record of creating, implementing and optimizing marketing campaigns across all channels. 

Campaign Strategy and Execution:

• Launch and optimize multi-channel campaigns: Google PPC, LinkedIn Ads, email, SMS, and referral sites (Capterra, G2, SourceForge, Serchen).
• Build full-funnel marketing assets including copy, landing pages, UTM tracking, automations, and sequences.
• Create and manage HubSpot workflows, lead scoring, list segmentation, and nurturing flows.
• Support outbound sales with list building, enrichment, and pre-outreach strategy - providing them with actionable insights and leads.
• Execute full campaigns: create the assets, write the content, launch the campaigns, track results.
• Make basic web edits and understand how your work flows into the lifecycle of a sale.
• Ensure accurate tracking using GTM, UTMs, conversion pixels, and analytics dashboards.
• Manage branded content, SEO, and LinkedIn activity for awareness and credibility.
• Drive alignment between marketing and sales on lead quality, handoffs, and funnel metrics

Technical Lead Generation:

• Implement marketing automation solutions to execute and track campaigns.
• Use CRM systems (prefer HubSpot) to manage lead data, track campaign performance, and ensure seamless integration between marketing and sales.

Data Analysis and Optimization:

• Analyze campaign performance using analytics tools to measure effectiveness and ROI.
• Conduct A/B testing to optimize campaign elements.
• Own the reporting – traffic, conversions, CAC, pipeline influence
• Run continuous experiments to increase lead quality, reduce CPL, and improve performance

Platform Management:

• Oversee the implementation and management of various marketing platforms, including email marketing tools, social media management tools, and PPC platforms (e.g., Gartner, Google Ads etc.)
• Ensure data integrity and proper tracking through tag management systems (e.g., Google Tag Manager) and tracking pixels.

Content and SEO Strategy:

• Collaborate with content creators to develop SEO-friendly content that drives organic traffic and generates leads.
• Utilize SEO tools (e.g., SEMrush, Ahrefs) to conduct keyword research and optimize content for search engines.
  

Lead Management and Segmentation:

• Implement lead scoring models to prioritize leads based on engagement and fit.
• Segment leads and create targeted marketing campaigns to nurture them through the sales funnel.

Collaboration and Communication:

• Work closely with the sales team to ensure alignment on lead quality, lead handoff processes, and feedback loops.
• Coordinate with cross-functional teams, including Client Facing, product marketing, content, and design, to ensure cohesive campaign execution.
  

Reporting and Insights:

• Generate detailed reports on campaign performance, lead generation metrics, and overall marketing ROI.
• Provide actionable insights and recommendations to improve campaign performance and drive continuous improvement.

Qualifications & Experience:

• 5+ years of experience.
• Proven track record of successful lead generation campaigns
• Proficiency in CRM (prefer HubSpot) and marketing automation platforms.
• Experience and proficiency in all aspects and channels of Marketing.
• Strong automation experience. 
• Prior success with accountability to pipeline generation targets
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Use of 
• Ability to work independently, manage multiple projects, and prioritize effectively.
• In-depth understanding of digital marketing channels and tactics.
  
  

Nice to Have:

• Experience with tools: 6sense, Apollo, ZoomInfo, SFR Analytics
  
• Familiarity with the private lending industry (mortgages, LOS, underwriting)
  
• Comfortable discussing borrower portals, investor reporting, and compliance workflows
  
• Has worked with or sold LOS software, or deeply understands how SaaS replaces manual lending workflows

Role Details:

• Location: Toronto (In-office)
  
• Type: Full-time, Permanent
  
• Schedule: Monday–Friday