Are you an AI-first marketer who is both a strategic thinker and a hands-on builder? We are looking for a Senior Growth Marketing Manager to serve as a "player-coach", someone who can architect our full-funnel demand engine and roll up their sleeves to bring it to life.
At Authentic8, you'll have the autonomy to design and execute a growth strategy for a leading B2B cybersecurity SaaS company. You will market to a highly technical and discerning audience of security professionals, using data and experimentation to drive everything from top-of-funnel acquisition to customer upsell and advocacy. If you are a performance-driven marketer who wants to make a definitive impact, this role is for you.
What You'll Do:
- Build a smarter, faster demand engine, architecting and executing a full-funnel strategy to drive sustainable growth.
- Own and optimize the entire customer lifecycle, from initial awareness and acquisition to customer activation, retention, and expansion.
- Design and execute persona-based and use-case-based campaigns that speak directly to the unique needs of prospective customers.
- Develop and manage targeted marketing campaigns for our existing customer base to increase product adoption, drive upsell/cross-sell opportunities, and cultivate brand advocates.
- Leverage AI to enhance every stage of the funnel, from improving segmentation and targeting, to accelerating campaign production and testing, to optimizing lead nurture and reporting.
- Build and manage a sophisticated email marketing engine for both prospects and customers, including AI-powered nurture programs and campaigns that drive revenue.
- Champion a culture of continuous, data-driven improvement by constantly analyzing campaign performance, user behavior, and cohort data to identify optimization opportunities across the entire lifecycle.
- Collaborate closely with Product Marketing, Content Marketing, Product Management, Sales, and Customer Success teams to ensure a cohesive customer experience and tight alignment on growth initiatives.
What We're Looking For:
- A "player-coach" mindset. You are equally comfortable setting the high-level growth strategy and rolling up your sleeves to execute campaigns, analyze data in GA4, and build reports in Salesforce.
- 5+ years of experience in demand generation, growth marketing, or performance marketing, preferably within the cybersecurity or enterprise SaaS industry.
- Bachelor's degree in Marketing, Business, Communications, or related field
- A genuinely AI-first marketer. You are deeply performance-oriented and have hands-on experience using AI tools to fundamentally improve segmentation, targeting, campaign production (copy, graphics, etc.), testing, lead nurture, reporting, and funnel optimization.
- Experience marketing to technical audiences like CTI, SOC, and OSINT professionals. You understand how to craft compelling messages that resonate with their specific needs and pain points.
- A proven track record of building and scaling successful full-funnel marketing programs that have demonstrably impacted not only lead generation but also customer retention and expansion (LTV).
- Deep, hands-on expertise with the modern B2B marketing tech stack, including LinkedIn Campaign Manager, Google Ads, Reddit Ads Manager, GA4, Salesforce, Semrush, and Marketo (or a similar marketing automation platform).
- A relentless "test-and-learn" mindset and a high degree of comfort operating in a fast-moving, dynamic environment.
- A highly analytical and data-driven approach. You have a passion for marketing attribution and cohort analysis, and you use data to make and justify decisions.
Salary Range
Skills Required
- 5+ years of experience in demand generation, growth marketing, or performance marketing
- Bachelor's degree in Marketing, Business, Communications, or related field
- Experience marketing to technical audiences like CTI, SOC, and OSINT professionals
- Deep, hands-on expertise with the modern B2B marketing tech stack
- A proven track record of building and scaling successful full-funnel marketing programs
What We Do
Improve the efficiency of your research teams Authentic8's Silo for Research is a fully isolated, anonymous and secure platform for conducting all forms of online investigations. Use Silo for Research to access web-based resources across the surface, deep or dark web. Shorten your time-to-insight Silo for Research improves analyst tradecraft across all phases of the information collection life cycle. Get your teams online and productive without deploying complicated solutions or disrupting your current infrastructure. Access alternate networks Span alternate regions, languages and network protocols. Silo for Research spins up one-time-use browser instances that give you access to content across geographies and web protocols. Regardless of the destination resource, your identity or affiliation is never exposed. Silo for Research lets you match your persona to the specific investigation needs. Appear local to the subject material by accessing the internet through any of Authentic8's access points around the world. Silo for Research combined with good tradecraft ensures your research activities aren't attributed to your analysts or organization. Automate collections Silo for Research supports collections of all types of web content as the analyst needs it, or over a period of time. Automation tools allow you to set up regular collection routines to capture a range of web content types, transform the content to a format of your choice and securely store it in the cloud. Preserve data in the cloud Investigators may be required to capture and collect content as part of their process. And to maintain efficacy of potential evidence, a proper chain of control and evidentiary requirements must be met. Silo for Research integrates with Authentic8 Secure Storage, an encrypted, audited cloud-based storage repository for users and groups. "With Silo, there is no need to have a 'dirty' machine because you are fully protected" - Authentic8 Silo for Research customer
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