Growth Marketing Manager

Role Overview: 
As a Senior Growth Marketing Manager at Sembi, the leading AI testing company. You will own pipeline generation and conversion performance for your assigned brand(s) and/or product lines. You will define and lead the growth strategy, campaign roadmap, and experimentation framework to drive measurable revenue impact.

You will work cross-functionally with various teams across Sembi (paid media, product marketing, content, lifecycle, sales, product, etc.) to execute demand generation campaigns, measure results, and drive meaningful business outcomes. This role requires a highly analytical, results-driven mindset focused on continuous optimization across the funnel.

Key Responsibilities:

• Growth Strategy & Planning: Define and champion growth marketing strategies and the go-to-market vision for your brand(s), informed by market research and aligned with overarching business goals.
• Demand Generation: Drive demand and pipeline generation from paid, organic, and owned channels, increasing lead volume, quality, and conversions.
• Data-Driven Optimization: Use analytics tools to monitor campaign performance, using A/B tests and growth experiments to refine tactics and uncover new opportunities.
• Cross-Functional Collaboration: Work closely with Product, Sales, Customer Success, and other teams to drive high-value, high-quality campaign deliverables.
• Brand Positioning & Awareness: Establish and promote the brand as an industry thought leader, building recognition and resonance through consistent, high-quality messaging.
• Budget Management & Reporting: Manage the marketing budget efficiently, providing regular performance reports to track key growth metrics and inform agile decision-making.
   

Required Skills & Qualifications:

• Experience: 5+ years in B2B marketing, with a strong focus on demand generation, digital channels, and content strategy & execution, with bonus points for a track record of working with & executing on affiliate/influencer/community growth strategies.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field; a Master’s degree is a plus.
• Technical Proficiency: Familiarity with AI marketing tools & workflows, CRM systems like Salesforce or HubSpot, Google Analytics, paid media tools (Google, Microsoft), paid social tools (LinkedIn), SEO tools (e.g., Ahrefs, SEMrush), and marketing automation platforms.
• ABM Experience: Experience with ABM platforms (e.g., 6sense) and ABM processes, best practices, and campaign management is a significant advantage.
• Analytical Mindset: Skilled in interpreting data, tracking KPIs, and making data-driven decisions to enhance campaign performance.
• Collaboration & Leadership: Excellent communicator and collaborator with experience managing cross-functional marketing initiatives.
• Experimentation Focus: Enthusiastic about A/B testing and running growth experiments to continually optimize and scale marketing initiatives.

Success Metrics:

• Qualified lead volume
• Stage funnel conversion rates
• Self-service & sales-assisted pipeline generated (revenue and volume)
• Improved CAC and maximized CLV through optimized campaigns