Growth Marketing Manager

Kikoff is a high-growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational. Our core product, the Kikoff Credit Account, has helped hundreds of thousands of customers build better credit. Kikoff has been featured by NerdWallet, Forbes, Buzzfeed, and others; and our app has a 4.9 rating amongst thousands of reviews. But Kikoff is more than just a credit builder: we are a long-term financial partner for our customers, and we have an exciting product roadmap of solutions to help our customers reach their financial goals.

About the Role:

We are looking for a Growth Marketing Manager to own Kikoff's paid social acquisition, with a primary focus on Meta (Facebook/Instagram). This role is responsible for helping achieve Kikoff’s company targets, including customer acquisition, CAC, and ROAS goals via precise channel management and ownership. You will manage the Meta ads channel end-to-end, focusing on initiatives and projects such as:

• Campaign execution and ad creation
• Optimizations including bidding, budget, and strategic adjustments based on performance
• Creative testing
• Attribution and incremental measurement

This role is cross-functional in nature — you will work very closely with creative and data teams to drive profitable growth and help advance the channel.

The ideal candidate has deep hands-on Meta Ads experience with strong analytical instincts and a track record of scaling paid social efficiently at meaningful spend levels.

What you’ll do:

• Serve as the owner of Meta Ads channel, managing all campaigns with full accountability for CAC, ROAS, and conversion volume targets
• Make weekly budget allocation decisions across campaigns, audiences, and placements based on performance data, marginal efficiency, and expected incremental return
• Synthesize performance across Meta Ads Manager, AppsFlyer, and internal backend reporting to surface insights, flag attribution discrepancies, and make optimization decisions grounded in the full measurement picture
• Partner with Kikoff's in-house creative team to help brief concepts, prioritize pitches, and test/iterate on new ads to proactively identify creative wins/losses and ultimately mitigate the risk of creative fatigue 
• Design and execute on Meta’s experimentation roadmap, including A/B tests and incrementality tests, paying careful attention to test design while partnering closely with data science to ensure cross-functional alignment
• Produce weekly channel performance reports for leadership: Trends, prior week comparisons, and strategic recommendations
• Build spend forecasts and acquisition plans that accurately project CAC, volume, and revenue outcomes across Meta's platforms
• Identify opportunities to incorporate AI tooling and automations into your daily workflow as the Meta channel manager 
• Own the day-to-day relationship with contacts at Meta, working directly with account reps on escalations, new beta opportunities, measurement guidance, and other initiatives

Who you are:

• 3-4+ years in Growth Marketing, Performance Marketing, or User Acquisition, with the majority of time spent on paid social
• Deep hands-on Meta Ads expertise at scale: You have managed six-figure+ monthly budgets and are comfortable owning the full campaign lifecycle independently
• Strong grasp of mobile attribution: An understanding of how platform-reported metrics relate to backend/MMP data, iOS vs. Android differences, and how to navigate attribution complexity in optimization decisions
• Experience with incrementality testing and A/B experimentation — you are familiar with crafting test designs and reading out results
• Comfortable working with large datasets; proficient in Excel or Google Sheets
• Clear, confident communicator who can translate channel performance into leadership-ready insights and recommendations
• Background in fintech, consumer subscription, or D2C is a plus