Position Overview
The Growth Marketing Manager will play a pivotal role in shaping and scaling API’s brand, demand generation, and ABX acceleration efforts. This role blends strategy with execution — requiring a marketer who is both highly creative and deeply strategic.
This is not a traditional support role. This individual will lead brand-level initiatives, develop compelling sales enablement assets, execute global and multi-channel campaigns, and leverage AI-driven content development to amplify API’s market presence.
We are seeking a high-energy, B2B growth marketer with exceptional PowerPoint design skills, strong video production capabilities, campaign management expertise, and the ability to translate strategy into polished, client-facing execution.
• Lead key brand-level initiatives, including:
- Website refresh and ongoing website management (shaping the narrative for product updates, market education, and awareness programs), while ensuring all content is built for SEO performance and inbound growth
- Social media channels optimization and updates (i.e. updated LinkedIn, post regularly, run digital campaigns, etc.)
- Development of executive-ready brand communications with compelling narratives that resonates with diverse global audiences (one-pagers, videos, sales materials, explainer content, case studies)
• Create high-impact presentations (PowerPoint mastery required) for leadership, clients, and industry events
• Develop and execute quarterly explainer videos to articulate product innovation and value propositions
• Ensure global brand consistency across airline, rail, cruise, and DPAX verticalsAPI World & Event Marketing Execution
• Collaborate on overall strategy and execution of API World and key industry events
• Organize and manage audio/video production for stage presentations
• Develop keynote decks, hero videos, and event messaging assets
• Lead content production before, during, and after events
• Repurpose event content into:
- Case studies
- Social campaigns
- Nurture sequences
- Business development materials
• Leverage event content to drive future pipeline growth
• Partner with Sales and Sales Operations to:
- Develop Findings Reports
- Create case studies to support RFPs
- Quantify API impact in client-facing business cases
• Create customized one-pagers, presentations, and short-form videos for client workshops
• Translate operational and financial insights into compelling visual storytellingABM & Campaign Management
• Support execution of Account-Based Marketing (ABM) initiatives
• Collaborate on contact database management and segmentation strategy
• Develop integrated, multi-channel campaigns (including digital, events, webinars, ABM, paid media, and content marketing) aligned to global and regional growth priorities
• Optimize digital marketing campaigns (email, LinkedIn, event, etc.)
• Analyze campaign ROI, customer behavior, and sales pipeline performance
• Gather and interpret marketing data to drive strategic insights
• Build dashboards and performance reports to inform optimizationAI-Driven Content & Digital Innovation
• Leverage AI tools to:
- Generate high-quality content efficiently
- Create video scripts and visual assets
- Develop personalized campaign messaging
- Support scalable content production
• Introduce new efficiencies into content creation workflowsRequired Skills & Experience
• Bachelor’s degree in Marketing, Business, Communications, or related field
• 3–5+ years of B2B marketing experience and proven ability to collaborate cross-functionally with Sales, ABM, and Sales Operations teams
• Advanced proficiency in Microsoft PowerPoint (executive-ready design capability required)
• Strong video production skills (script writing, editing, audio/visual coordination)
• Experience with marketing automation and CRM platforms (HubSpot, Salesforce preferred)
• Proficiency in digital marketing tools and analytics (Adobe Creative Cloud, Google Analytics, LinkedIn Campaign Manager, etc.)
• Experience using AI tools for content creation and campaign optimization
• Strong understanding of Account-Based Marketing (ABM)
• Proven ability to analyze campaign performance and optimize for ROI
• Exceptional written and verbal communication skills with the ability to craft compelling messages, thought leadership content, and various marketing materials
• Ability to manage multiple high-priority initiatives simultaneously
• Experience supporting trade shows, conferences, and executive-level eventsIdeal Candidate Profile
• Strategic thinker comfortable shifting between high-level strategy and execution
• Visually sophisticated and detail-oriented
• Highly organized and deadline-driven
• Comfortable operating in a fast-paced, growth-stage technology environment
• Able to blend data-driven decision making with compelling storytelling
• Passionate about brand-building in a global B2B setting
Position Type & Hours
Full time, Monday through Friday, normal core business hours and as needed on nights and weekends unless otherwise specified. This is a hybrid opportunity with a minimum of 3 days in our Melville, NY headquarters.
Supervisory Responsibility
None
Travel Requirements
Compensation
Good faith annual salary range for this position is $100,000 to $130,000 plus bonus and is commensurate with experience.
Top Skills
What We Do
As the worldwide leader in crew accommodation solutions for over 35 years, API uses proprietary technology, unique software solutions, and our highly experienced team to make sure over 20,000 crew members from more than 90 airlines rest comfortably every night. API’s end-to-end technology platform will transform the way airlines manage crew travel. o Mobile platform, MyCrewCare o Sourcing & Contracting o Crew Planning o Daily Operations & IROPS o Distressed Passenger o Billing & Reconciliation o Business Analytics Offering global support with 24 locations worldwide & Operations Centers in New York, Hong Kong, London and Sao Paolo –making API the only accommodation partner with global teams ready and able to assist 24/7. Visit www.apiglobalsolutions.com to learn more or send us a LinkedIn message!
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