Growth Marketing Manager

We’re seeking a self-starting, creative and data-driven individual to be Growth Marketing Manager (Demand) for Turo Australia. This role is responsible for growing bookings and gross booking value (GBV) in Australia, executing across various paid and earned channels to hit KPIs and improve efficiency. This includes (but is not limited to) directly managing Paid Social, Online Travel Aggregators (OTAs), Affiliates and CRM, as well as collaborating with our contractors and global SEM, SEO & CRM teams to reach our goals. 

The ideal candidate loves experimentation, data analysis, and has a keen eye for creative execution. This role is a fantastic opportunity for a data-driven marketer to dig in and drive real impact from day one. 

The Growth Marketing Manager (Demand) role is a full-time position reporting to our Senior Manager, Marketing (Australia).

• Plan, develop and execute paid acquisition campaigns: You will strategically plan and assist in executing paid user acquisition campaigns across a diverse channel portfolio including paid social and OTA channels. This will require you to be hands-on daily – exploring new growth opportunities, briefing new creatives, managing and fine-tuning campaigns, running landing page experiments, testing optimal bidding strategies and optimising performance to meet KPIs (i.e. GBV growth, ROAS etc.).

• Manage our monthly capital allocation process: In collaboration with leadership, you will support our monthly forecasting and capital allocation process to determine the most efficient allocation of resources across channels.

• Increase bookings through earned channels: You’ll craft and oversee seasonal/ad-hoc communications and promotions to engage, nurture and convert our guests at key moments of the year and drive to defined business outcomes.

• Partner with internal/external and global cross-functional teams, including SEM, SEO, CRM, Product & Data + external agencies to execute acquisition plans.

• Analyse and report results: You’ll extract and interpret data to monitor and measure the effectiveness of your campaigns, making data-driven decisions and regularly reporting on KPIs to optimise your work and inform your strategy. You’ll also regularly prepare for weekly, monthly and half-yearly business reviews, acting as the expert of guest marketing in Australia.

• Manage multiple work streams and priorities: You’ll work under pressure to deadlines, own decisions, manage big budgets and communicate clearly at every level through the business.

• Bachelor’s Degree in a related field (business/marketing)

• At least 4+ years of technical user acquisition experience, ideally for an early-stage tech company

• Analytical mindset with strategic orientation being comfortable with building frameworks, not just reports 

• Ability to write SQL and HTML

• Proven experience with paid social channels, CRM and affiliates. Experience with SEM, SEO & OTAs is a plus.

• Track record of launching and scaling new channels and building and implementing a creative testing engine.

• Proven ability to manage complexity, ask sharp questions, prioritise well and drive outcomes with limited resources 

• Natural curiosity, high level of attention to detail, and will to make an impact

• Excellent communication and presentation skills

• Strong collaboration skills, having worked on cross-team projects / integrated campaigns.

• Strong project management skills – with the ability to independently complete assigned tasks successfully and on time.

• Demonstrates Turo’s values through work product and within day-to-day team interactions
   

For this role, the target base salary range in Sydney is $108,000 - $135,000 annually + superannuation. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.

Turo may use AI-enabled tools to support our recruiting operations, including gathering information from candidates, drafting communications, helping with interview note-taking and assessment, and so on. These tools only supplement our team; all decisions to advance or hire candidates are made by Turo employees. While we welcome candidates to use AI-enabled tools to help prepare for their interviews, the use of such tools, including any AI chatbots or note-takers, is not permitted during live interviews or technical assessments. We want to see how you consider and solve problems in real-time, so interviews and assessments are all you (unless we indicate otherwise and ask you specifically to use an AI-enabled tool to answer a question). If during the application process you require the use of an AI-enabled tool as a reasonable accommodation for a disability, please let us know at [email protected].

• Competitive salary, equity, benefits, and perks for all full-time employees

• Employer-paid medical, dental, and vision insurance (Country specific)

• Retirement employer match

• Learning & Development stipend to invest in your professional development

• Turo host matching program

• Turo travel credit

• Cell phone and internet stipend

• Paid time off to relax and recharge

• Paid holidays, volunteer time off, and parental leave

• For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us!  Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.  

Read more about the Turo culture according to Turo CEO, Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program.  Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.  We welcome people of different backgrounds, experiences, abilities and perspectives.  

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.  

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing [email protected].