The Role
The Growth Marketing Manager will lead user acquisition strategies, optimize multi-channel campaigns, and conduct data-driven experimentation to enhance customer engagement and retention.
Summary Generated by Built In
WHO WE ARE
At Trustly, we're building a smarter, faster, and more secure financial future by revolutionizing the world of payments. As a global leader in Open Banking Payments, we are establishing Pay by Bank as the new standard at checkout, providing unparalleled freedom, speed, and ease to millions of consumers and merchants worldwide.
Our Ambition: To build the world’s most disruptive payment network and redefine what the payment experience should feel like.
Trustly is a global team of innovators, collaborators, and doers. If you are driven by a strong sense of purpose and thrive in a dynamic, entrepreneurial, and high-growth environment, join us and be part of a team that’s transforming the way the world pays.
ABOUT THE ROLE
As Trustly’s Growth Marketing Manager, you will own the user acquisition strategy and execution for our consumer-facing capabilities in the US market. You will build, operate, and scale efficient acquisition engines across paid, organic, and partnership channels, with a clear mandate to validate unit economics before unlocking meaningful spend.
This role is about creating repeatable growth—grounded in data, discipline, and impact.
WHO YOU’LL WORK WITH
A lean team that is combining the power of agentic AI with seamless financial tools to provide users with a new financial experience.
WHAT YOU'LL DO
- Divide your time between high-stakes execution, viral engineering, and data-driven experimentation.
- Launch and optimize multi-channel paid campaigns across Meta, TikTok, YouTube, and Reddit.
- Scale performance via Google App Campaigns, podcast sponsorships, and influencer partnerships.
- Build the attribution infrastructure required to track CAC by channel and cohort with surgical precision.
- Design and launch dual-sided referral mechanics and viral loops to lower blended CAC.
- Execute distribution partnerships through employers, colleges, and niche communities.
- Own the funnel: Identify drop-off points from download to active usage and run rapid retention experiments.
- Build cohort analysis dashboards to monitor activation, retention, and LTV.
- Maintain an "experimentation obsession"—running lean tests and killing underperforming tactics quickly.
WHO YOU ARE
- 7+ years leading growth at a high-growth B2C app or marketplace (mobile-first preferred)
- Strong track record scaling user acquisition in competitive US consumer markets
- Highly proficient in cohort analysis, LTV modeling, and full-funnel optimization
- Equally comfortable in paid media platforms and building attribution infrastructure
- Experience in proving unit economics with constrained budgets before scaling
- Preferably US-based (or UK-based with a demonstrable and deep understanding of the US market)
Applications for this role are accepted on an ongoing basis.
SALARY RANGES IN US-BASED ROLE POSTING
Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Recruiters can share more information with applicants about the specific salary range for preferred locations during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only and do not include other perks and benefits.
WHAT WE OFFER
At Trustly, you’ll have the chance to solve meaningful challenges alongside some of the brightest minds in FinTech. Together, we’re shaping the future of payments in an environment that celebrates curiosity, collaboration, and innovation. You'll be challenged and empowered to grow, making a real impact every step of the way.
Our team is as diverse as the global footprint we serve, with colleagues across Silicon Valley, the U.S., Canada, Brazil, Europe, and beyond. At Trustly, we foster a workplace where everyone feels they belong—a place where teamwork thrives, ideas flourish, and we never forget to have fun along the way.
We offer innovative perks and benefits packages that include:
- Flexible paid time off & generous PTO accrual plans
- Comprehensive medical, dental, vision, and other insurances
- FSA & HSA plans for medical and dependent care
- Home office set-up allowance
- Internet stipend
- Retirement plan match for 401k and RRSP
- Gender-neutral paid parental leave, and more!
(The benefits and total compensation packages outlined above are for full-time employees; some exclusions apply for temporary positions.)
At Trustly, we embrace and celebrate diversity of all forms and the value it brings to our employees and customers. We are proud and committed to being an Equal Opportunity Employer and believe an open and inclusive environment enables people to do their best work. All decisions regarding hiring, advancement, and any other aspects of employment are made solely on the basis of qualifications, merit, and business need.
Skills Required
- 7+ years leading growth at a high-growth B2C app or marketplace
- Strong track record scaling user acquisition in competitive markets
- Highly proficient in cohort analysis and LTV modeling
- Experience in paid media platforms and attribution infrastructure
- Experience in proving unit economics with budgets
Am I A Good Fit?
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The Company
What We Do
At Trustly, we envision a world in which online payments are fast, simple and secure for everyone — merchants, consumers and banks alike. One hundred years ago, cash was king. People got paid in cash, carried it in their wallets, and bought things with it at the local store. Payment was easy. Oh, how the times have changed. Today, our salaries are deposited straight into our bank accounts and we shop online, from merchants all around the world. So why is it so hard to pay straight from our bank accounts? For consumers, paying online should be as easy as sliding a bill across the counter. And accepting payments and issuing refunds should be the least of merchants’ worries. Credit cards, debit cards, e-wallets, invoices and cash-on-delivery are all middlemen levying fees, debt and interest for the simple task of moving money from one person to another. At Trustly, we work hard to make online payments easy.
Why Work With Us
At Trustly, we work hard to make online payments easy. We’re dynamic, not stuffy. We’ve got the drive and ambition of a startup and the experience and advantage of a scale-up, all wrapped up in one amazing team. The pace is fast, and change is frequent. We prioritize agility to adapt to whatever tomorrow brings.
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