Growth Marketing Manager
Location: US (Remote - Central or East Coast Time Zone)
Reports to: VP, Growth
Salary Range: $90,000 - $110,000 USD + Performance Bonus
About Incubeta
Incubeta is a digital marketing consultancy with a focus on bringing together the best people, technology and data. Our specialists build solutions that embrace the power of technology, the truth of data and add a spark of human creativity. We help advertisers, agencies and publishers get the most from digital for their business. Established in 2001, with offices in 18 countries, we are experts in end-to-end digital advertising services and media solutions. The people of Incubeta are what sets us apart and we strive to provide a diverse and inclusive workplace that helps every individual realize their full potential through a rewarding career. When you speak to us you'll hear our culture shine through.
Role Summary:
We are seeking a Growth Marketing Manager to own and aggressively scale Incubeta’s demand generation, pipeline, and brand presence across the United States. This is a marketing leadership role reporting directly to the VP, Growth. You will be responsible for building and executing the entire US growth marketing engine.
Key Responsibilities:
The primary objectives for the Growth Marketing Manager include:
- Strategy & Budget Ownership: Own the full US growth marketing strategy and budget, covering paid, owned, and earned channels.
- Pipeline & Revenue Generation: Deliver aggressive, quarterly marketing-sourced and influenced pipeline targets that directly fuel US revenue goals.
- Cross-Functional Partnership: Partner tightly with US Sales, Client Services, and Partner (Google) teams on Go-To-Market (GTM) strategy, content, events, and overall strategy.
- Program Execution: Design and execute high-impact Account-Based Marketing (ABM) programs targeting enterprise brands and CMOs (e.g., Podcasts, Webinars, RoundTables, Dinners).
- Media Execution & Thought Leadership: Run Incubeta’s own paid media campaigns in the US market and develop US-specific thought leadership, events, and content that positions Incubeta as the #1 Google partner.
- Performance Culture: Instill a rigorous test-and-learn culture across channels, creative, and offers.
- Reporting & Representation: Present monthly growth performance to the US Leadership Team and Global ExCo (covering pipeline, MQL/SQL volume, CAC, ROAS, revenue influence) and represent Incubeta at key US industry events (e.g., Google Think, Advertising Week).
- Growth Objectives: Grow YoY Marketing-sourced opportunity pipeline in the US and build recognition for Incubeta as a top-tier Google partner in the US market.
Required Qualifications & Experience:
- 3-5+ years in digital/performance/growth marketing.
- Experience leading growth marketing strategies, particularly within the Ad Tech/Marketing Tech industries.
- Proven success scaling B2B demand generation in the US agency or martech space.
- Deep, hands-on expertise in US paid media ecosystems.
- Track record of building ABM programs that successfully land and expand enterprise accounts.
- Strong commercial mindset, with a focus on pipeline numbers, LTV:CAC, and revenue attribution.
- Ability to travel up to 25%.
- Agency-side experience is strongly preferred.
- Existing relationships within Google US teams is a significant advantage.
Most new hires fall within this range and have the opportunity to earn more over time based on individual and company performance. However, the initial salary offer is based on several factors such as the individual's location, relevant knowledge, skills and experience for the position.
All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
As a general policy, Incubeta does not offer employment visa sponsorships upon hire or in the future.
Top Skills
What We Do
Incubeta is a team of over 800 creators, thinkers, makers and doers working across 20 offices globally to unlock business growth for clients including Google, Hyundai, Netflix, HBO and L'Oréal.
Incubeta combines capabilities across the full spectrum of digital disciplines to deliver standout outcomes at every brand touchpoint, from awareness to fulfilment.
Incubeta’s ‘Upgrade your Growth’ narrative emphasizes how the business will grow alongside its clients focusing on expanding our services and products across the entire customer journey, giving clients back control over their data, customers, and actions. The Incubeta group has grown 20 fold over the past 7 years, offering fantastic growth opportunities for staff and helping its rising number of clients grow in a complex digital environment.
The unification of its specialisms will ensure Incubeta remains at the forefront of innovation to help businesses unlock the power of digital and amplify growth.
