The Role
The Growth Marketing Manager will drive awareness and generate leads for Aiwyn's B2B SaaS solution, focusing on strategic initiatives and hands-on execution across various marketing channels.
Summary Generated by Built In
Who is Aiwyn and what do we do?
Aiwyn is the first complete platform for modern accounting firms. Backed by top-tier investors like Bessemer, KKR, and Revolution, we’re one of the fastest-growing scale-up SaaS companies in the world. We build category-defining technology—and we’re doing it with world-class people, processes, and products.
To learn more, visit our website
About the Role:
We're seeking a hands-on growth marketing manager to own and execute our full marketing motion for our B2B SaaS solution serving accounting firms. As the sole growth marketer, you'll be responsible for driving awareness, generating qualified pipeline, and optimizing every stage of the funnel from first touch to closed deal. This role requires someone who can think strategically about growth while rolling up their sleeves to execute across channels.
Key Responsibilities:
- What we're looking for
- Writing, editing, and posting blog content to WordPress site
- Scheduling social to align with content, campaigns, webinars, and events
- Collaborating with cross-functional partners to create webinar decks and and schedule dry runs
- Working with our partners to analyze campaign performance data and adjusting paid media budgets across channels
- Meeting with sales to discuss pipeline metrics and conversion rates
- Writing landing page copy for an upcoming product launch
- Creating monthly performance reports and presenting insights to leadership
- Jumping into Canva to create a banner for an upcoming database send
You have 2-3 years of growth marketing or full-stack marketing experience in B2B SaaS. You're comfortable context-switching between strategic planning and hands-on execution. You're proficient with marketing automation platforms (HubSpot preferred), understand how to set up and optimize campaigns, and can analyze data to make informed decisions about where to invest time and budget.
Strong writing skills are essential. You'll be crafting email sequences, landing page copy, and campaign messaging that resonates with back office buyers. Startup experience is a strong plus, as you'll need to balance strategic thinking with hands-on execution, testing quickly and iterating based on results while always thinking two steps ahead about what's coming next.
You'll own the complete growth marketing function from strategy through execution. This means you'll be working across content, paid media, social, email, events, and ABM to drive results. A week in the life might include:
Qualifications:
- 2-3 years of demand generation or growth marketing experience in B2B SaaS
- Demonstrated success marketing to back office functions e.g. finance, operations, legal, procurement, etc.
- Experience with common marketing tools (Hubspot, Google Analytics, WordPress, LinkedIn Ads, Canva, and ABM platforms)
- Strong analytical skills with ability to report on campaign performance and ROI
- Understanding of the full funnel from awareness to opportunity creation
- Excellent project management and cross-functional collaboration skills
- Comfort using tools such as ChatGPT and Claude to supplement work
- Startup experience preferred
Benefits and Perks:
- The big-picture value proposition of this role is simple: join us, and you'll be paid competitively to have freedom in solving worthwhile, challenging problems alongside other A-players at a fast growing SaaS startup led by an experienced and successful co-founding team with industry experience.
- Adventure travel stipend - you receive a $1,000 travel reimbursement on your work anniversary each year. We encourage our team to recharge and explore the world beyond their home office walls.
- Remote, work-from-anywhere culture
- Flexible PTO
- World Class health benefits - we believe in fostering flourishing teams by providing benefits that go beyond the usual standards - Health, vision, dental, HSA/FSA, and mental health support.
- Stock options - every Full Time Employee has ownership in Aiwyn's future and success.
- 401(k) matching
Other benefits include:
Our Values:
- Relentless by Design
- Owners not Renters
- Trust at the Core
Learn more about Aiwyn:
- About us
- Why Aiwyn
- YouTube page
Aiwyn is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Candidate information will be treated in accordance with our CCPA privacy notice which can be found here: https://www.aiwyn.ai/ccpa
Top Skills
Abm Platforms
Canva
Google Analytics
Hubspot
Linkedin Ads
Wordpress
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The Company
What We Do
Aiwyn helps leading accounting firms automate and optimize critical revenue processes by unlocking client data from existing practice management and CRM systems with our Practice Automation platform.
With Aiwyn's Practice Automation platform, high-value firm executives, partners, and staff are liberated to deliver more value to clients and work at the highest end of their professional expertise.
Benefits of Practice Automation to accounting firms include:
- save time, bill faster
- eliminate tedious back office tasks
- reduce days-in-WIP and days-in-AR,
- speed up client payments
- smooth out cash flow
- protect financial health with predictive insights and controls
- offer a best-in-class experience to both employees and clients
