About groundcover
We’re not here to blend in - we’re here to change how observability works.
groundcover has built a radically different approach to cloud-native observability that competitors can’t match. We’re a fast-growing Series B startup delivering the most modern, developer-first observability platform for cloud-native environments. Unlike legacy tools that are heavy, costly, and complex, our solution is lightweight, instantly deployable, and built for today’s AI-driven world.
Join a team that’s redefining the category and shaping how engineers everywhere understand and optimize their systems.
What You’ll Do
As Growth Marketing Manager, you’ll own the engine that turns awareness into pipeline. This is a hands-on role where you’ll execute campaigns, partner with Sales, and help define strategy:
- Lead multi-channel campaigns across digital channels (LinkedIn, Google, and others) focused on acquisition, lead generation, and target accounts.
- Collaborate closely with Sales and SDRs to ensure campaigns align with pipeline goals and drive measurable results.
- Analyze campaign performance, track CAC and ROI, and optimize through A/B testing and experimentation.
- Run lifecycle marketing programs, including inbound and re-engagement nurtures, and focus on personalization for target accounts.
- Experiment with new channels, messaging, and AI-driven tools to scale growth.
- Partner across Marketing, Product, and Revenue teams to amplify campaigns and GTM initiatives.
- Support a culture of experimentation, learning, and continuous improvement.
This role is prospecting-focused; you’ll primarily work on driving pipeline rather than customer marketing.
Location: San Francisco, CA (Hybrid – 3 days/week in office)
- 2+ years in B2B SaaS growth or demand generation marketing.
- Proven success running multi-channel campaigns that generate measurable pipeline.
- Hands-on experience with LinkedIn Campaign Manager, Google Ads, and HubSpot.
- Analytical mindset; comfortable interpreting data to guide strategy and optimize performance.
- Excellent collaboration and communication skills; thrives in cross-functional teams.
- Curious, creative, and adaptable - enjoys experimenting, learning, and iterating in a fast-moving startup.
- Experience with technical products or SaaS a plus; B2B2C experience valued as groundcover expands self-led offerings.
- Familiarity with observability or developer tools is a bonus.
Why This Role Matters
The ideal candidate is a problem-solver, self-starter, and system thinker who thrives in ambiguity. You should enjoy shaping campaigns from scratch, collaborating with Sales, and contributing to the marketing vision. groundcover is moving fast, and this role offers the opportunity to directly impact pipeline, experiment with new approaches, and grow with the company.
Top Skills
What We Do
groundcover is a cloud application monitoring solution that reinvents the domain with eBPF 🐝 .
Built for modern production environments, it enables teams to instantly monitor everything they build and run in the cloud without compromising on cost, granularity, or scale. Collect logs, metrics and traces instantly with eBPF, and store them inCloud, on your infrastructure, managed by us.
