As the Growth Marketing Manager, you will play a key role in expanding AoPS's customer base, allowing us to make an impact on a greater number of students. In this fast-paced and vital role, you will lead performance-driven campaign strategy across search, display, social, and search engine optimization. You'll manage the full campaign lifecycle, including activation, analysis, optimization, measurement, tracking, and reporting. Success in this role requires a strong bias for action, an ability to think both strategically and tactically, strong analytical skills, and hands-on tool proficiency.
The Growth Marketing Manager will:
- Manage all paid campaigns from strategy to execution including but not limited to Google Search (SEM, display, shopping/pmax), FB/IG, etc. Be responsible for managing campaign budgets, and setting up, monitoring, optimizing, and scaling campaigns to hit CPA and ROI targets.
- Continuously identify new opportunities for SEO and campaign optimization including but not limited to geo-targeting, keyword discovery and expansion, audience testing, bidding strategies, landing page testing, A/B testing and ad copy testing.
- Utilize strong analytics skills to interpret data and identify opportunities.
- Monitor and evaluate campaign performance, analyze website traffic, conversion funnels, attribution and cohorts using Google Analytics and other advanced analytics tools such as MixPanel.
- Assist cross-functional teams with event tracking and analytics setup in platforms like Mixpanel/GTM for marketing initiatives.
- Create reports for internal stakeholders and effectively present learnings and campaign performance on regular cadence.
- Work closely with the Director of Growth Marketing and business line leaders to understand the customer base and business goals of each of our products.
- Work with the Creative team to develop compelling ad campaigns, content and other creative assets.
- Maintain a deep understanding of industry trends and best practices.
- Complete other marketing tasks and responsibilities, as assigned.
The ideal candidate has:
- A minimum of 3-5 years of acquisition marketing experience
- Proven success scaling and efficiently managing campaigns across a portfolio of acquisition channels, with a focus on Google Ads and other paid channels
- Demonstrated ability to effectively manage and optimize marketing budget
- Strong analytical approach to acquisition funnel metrics measurement, campaign performance, and optimizations
- Strong understanding of KPIs and digital marketing metrics, including CPA, CPC, CPM, CPI, ROAS, and CAC
- Proficient in A/B testing with strong analytical skills and experience using tools like Google Analytics and Mixpanel for data-driven insights.
- Strong Excel skills, including the ability to build complex spreadsheets, graphs, and pivot tables
- Proficiency in SQL and more advanced data analysis tools is preferred
Why Join AoPS:
This is a hybrid full-time position based at our headquarters in San Diego, CA. The full salary range for this position is 100-120k with a 6% year-end bonus. Here are some things you can look forward to:
- Flexibility: Casual work environment with a hybrid work week and flexible scheduling
- Benefits: Multiple options for Medical, Dental and Vision plans
- Future Planning: 401K with company match
- Quality of Life: PTO Plan and supportive leadership that gives you the work-life balance you deserve
- Ease of Transition: Relocation bonus (if currently located outside of San Diego)
Background Check:
Please note that employment is contingent on the successful completion of a background check.
Work Authorization:
Please note that in order to be considered for this position you must be legally authorized to work in the US. We are unable to offer sponsorship, including STEM-OPT and H-1B.
About AoPS:
Art of Problem Solving (AoPS) is on a mission to discover, inspire, and train the great problem solvers of the next generation. Since 2003, we have trained hundreds of thousands of the country's top students, including nearly all the members of the US International Math Olympiad team, through our online school, in-person academies, textbooks, and online learning systems. While our primary focus has been math for most of our history, through the years we have expanded our unique problem solving curriculum into more subjects, such as language arts, science, and computer science.
Top Skills
What We Do
Art of Problem Solving (AoPS) develops educational opportunities for many of the most eager students in the world. Since 2003, we have trained tens of thousands of the country’s top students, including nearly all the members of the US International Math Olympiad team, through our online school, learning centers, textbooks, and online learning systems. Over the years, our international online community of advanced problem solvers has grown to over 800,000 members. While our primary focus has been math for most of our history, we have started expanding into new subjects, such as language arts, science, and computer science.
Our home office is in sunny San Diego.
