Growth Marketing Manager

Job Description

Join the Legal Tech Revolution at Litera

Are you ready to shape the future of how law is practiced? At Litera, we’re on a mission to Raise The Bar™️ for the legal profession by delivering transformational and globally-trusted solutions to law firms and corporate legal teams worldwide. We’ve been a leader in legal tech innovation for 30 years and are leading the legal AI revolution to this day with most of the world’s largest law firms as our clients. If you’re passionate about building AI-forward solutions that scale globally and want your work to impact millions of legal professionals worldwide, this is your opportunity to be part of an extraordinary team that’s elevating the craft of law.

Overview: This individual will report to the Senior Director, Growth Marketing, and will be a crucial member of Litera's growth marketing team and help integrate the company's value propositions into the buyer's journey. You will have strategic, programmatic, and tactical/operational responsibilities related to demand creation program objectives. This role will be responsible for developing the strategy and executing marketing campaigns that generate MQLs, SQLs, and marketing influenced pipeline to scale customer revenue growth efforts to support global sales targets.  

You will work closely with our Revenue, Go-to-Market, Product Marketing, Field Marketing, Marketing Operations, and Digital Demand centers. You are eager to expand Litera's brand awareness, educate and capture buyers' interest, and ultimately build a marketing influenced pipeline to exceed revenue targets. You have experience navigating a matrix-driven organization and are hands-on with executing marketing programs execution and ABM. Preferably, you understand working in legal practice, LegalTech, FinTech, Enterprise Software, or SaaS companies to effectively share personal experience and be passionate about solving real-world problems that lawyers face every day. 

Key Responsibilities: 

• Partner with the product marketing and content teams to design and execute demand generation programs to create compelling demand gen content and offerings mapped to buyer personas, pain points, and buying cycles 

• Worth closely with Sales Leaders to develop and support whitespace and product focused ABM programs plans to help Litera drive incremental pipeline and bookings 

• Forecast, analyze, and evaluate the effectiveness of all demand generation and awareness activities; report on program activities, including cost per lead, cost per response, trends, conversion to opportunity rates, contribution to sales pipeline, ROI, etc. 

• For all programs, work with content marketing to initiate landing page creation, email copy, and automated workflows to support the execution of digital programs  

• Manage and execute global virtual events, webinars, multi-touch emails, 3rd party sponsorships, etc. 

• Work closely with Business Development Representative (BDR) team and Customer Success Managers (CSMA) to improve MEL, MQL, and SQL conversion rates and lead handling processes  

Qualifications

• 5-8 years industry experience 

• Proficient experience with using marketing and sales tools (Marketo, hubspot, Salesforce, 6Sense) 

• Deep understanding of marketing analytics and how to make metric driven decisions 

As part of our strategic growth and commitment to fostering collaboration and operational excellence, we are transitioning to a hybrid working model. Fully In Office-This position is based in Toronto, Canada and candidates should reside within reasonable commuting distance, as this role requires on-site presence at least three days per week.

Why Join Litera?

• The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment
• Commitment to Employees: Our people commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impact
• Global, Dynamic, and Diverse Team: Our is a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem-solve together
• Comprehensive Benefits Package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. We invest in your well-being and future, ensuring a rewarding career journey.
• Career Growth and Development: We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles