Responsibilities: Refer-a-Friend Program Management
- Develop and execute a comprehensive strategy for the Refer-a-Friend program for our main products across channels, including setting clear objectives, KPIs, and success metrics.
- Manage the end-to-end lifecycle of the referral program, from user acquisition and onboarding to reward fulfillment and ongoing optimization.
- Collaborate with Product, Engineering, and IT teams to ensure seamless integration and functionality of referral tracking and redemption mechanisms across digital platforms.
- Design and implement compelling referral incentives for both referrers and referred friends, regularly analyzing performance and iterating based on data.
- Develop and execute promotional campaigns to drive awareness and participation in the Refer-a-Friend program through various marketing channels (email, social media, in-store signage, website banners, etc.).
- Monitor and analyze program performance, identifying trends, areas for improvement, and opportunities for growth.
- Conduct A/B testing on various program elements (messaging, incentives, creative, call-to-actions) to optimize performance.
- Optin Program Management (Retail & Digital):
- Improve the overall strategy for the marketing club, encompassing both transactional and promotional messages for retail and digital customers.
- Design promotions or offers to increase participation.
- Manage the growth of our subscriber base through various opt-in strategies (apps, promotions, in-store signage, QR codes, whatsapp, email).
- Collaborate with retail operations and store managers to ensure effective in-store promotions and sign-up processes for the SMS club.
- Ensure compliance with all relevant SMS marketing regulations (TCPA, CTIA guidelines, GDPR, CCPA, etc.).
- General & Cross-Functional Responsibilities:
- Establish and report on key performance indicators (KPIs) for programs, providing regular updates to leadership (Conversion rates, churn, etc).
- Develop and manage program budgets.
- Collaborate closely with Marketing, Retail Operations, Product, Engineering, CRM, and Analytics teams to ensure program alignment and success.
- Conduct competitive analysis to identify best-in-class referral and SMS strategies.
- Proactively identify and troubleshoot any issues related to program functionality or customer experience.
Requirements:
- Bachelor's degree in Business, Finance, Economics, Data Analytics, Marketing or a related field.
- 3 years of experience in Marketing.
- Proven track record of driving measurable results in customer acquisition, engagement, and retention.
- Experience working with both digital and retail channels is highly preferred.
- Excellent analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies.
- Experience with referral marketing platforms and SMS marketing platforms.
- Exceptional communication (written and verbal), interpersonal, and presentation skills.
- Proactive, self-starter with a strong attention to detail.
Additional Qualifications:
- Experience with A/B testing and experimentation.
Top Skills
What We Do
We know that you’ll have looked at quite a few company pages but IDT is different. We want people who want to make a big difference to our company with big ambitions. We’re a truly global team, with 1300 people working across all continents, apart from (at the moment!) Antarctica. But we are proud that despite our size, we encourage and support any in-house entrepreneurs to develop their ideas into business action. Our exciting growth plans make it a great time to join us.
Our people are the reason for IDT’s passion for success. The IDT family is made up of people of all backgrounds, expertise, and interests, all with a relentless team spirit. We need people who share both our commitment to success and excitement about our journey. You won’t ever be bored or have to wonder how to fill your time. You’ll find the work challenging but you’ll get the support of a great team to help you beat those challenges. You will also be expected to support others as well as work hard, work well and work with a smile.
If you want a join a company that will help you become your brilliant best and achieve amazing results, then you want to join IDT.
