Growth Marketing Manager

Vidyard empowers every sales rep to perform like a top performer by bringing the power of personalized video outreach at scale. Through scalable solutions like AI Avatars and Video Messages, Vidyard enables reps to break through the noise, engage high-intent prospects, and accelerate deal velocity—all while helping sales teams gain more face-time with prospects and customers in a remote selling world. Join Vidyard and help us create the future of productive relationships between buyers and sellers!

Vidyard is seeking a Growth Marketing Manager to join our Marketing team. Reporting to the Director of Demand Generation, you’ll play a key role in scaling organic user acquisition and driving website conversion through experimentation, personalization, and collaboration.

In this role, you’ll work cross-functionally with product, design, analytics, and development teams to execute strategic growth initiatives. You’ll own SEO performance, CRO and experimentation, and the product lifecycle to accelerate user acquisition and grow PLG revenue.

This is an opportunity to make a measurable impact across acquisition, engagement, and retention, while bringing creativity, experimentation, and insight to Vidyard’s growth engine.

We believe this role is perfect for someone who thrives at the intersection of analytics, UX, innovation and customer obsession, particularly in applying AI to solve complex marketing challenges at scale.

This is a remote role open to candidates located in Canada and the United States, please ensure you're applying to the right posting based on your location.

Our Marketing team is a collaborative group of demand generation experts, product marketers, brand strategists, and growth specialists focused on attracting, converting, and engaging Vidyard’s users.

User-Journey Ownership

• Own the end-to-end user acquisition funnel - from visitor to sign-up to activation to paid user 
• Conduct informative funnel analysis using data visualization with Heap, Looker and GA4/GSC to identify drop-off points and improvement opportunities.
• Create weekly dashboards and performance recaps to track acquisition results and CRO test outcomes, sharing insights across teams.
• Work closely with sales, customer success, and product teams to align growth efforts with customer needs and revenue goals.

Growing Organic Acquisition 

• Lead Vidyard’s SEO strategy to grow qualified traffic and user acquisition through traditional search best practices and next gen search methodologies for LLM (AEO) and generative search (GEO). 
• Own and evolve the Vidyard keyword universe with a focus on buyer intent, leveraging data on traffic, conversions, and search behavior.
• Partner with product marketing and SEO agencies to inform editorial calendars and link-building strategies, ensuring best-in-class SEO hygiene and optimization.
• Ensure Vidyard is actively growing its search presence within the generative AI space.

Website Experimentation & Insights

• Drive AI-powered personalization and content generation efforts, including AI-generated variants for landing pages and dynamic CTAs.
• Lead website and landing page optimization through A/B and multivariate testing to improve conversion rates for sign-up, trial-to-paid, and demo flows.
• Create and manage an experimentation roadmap to prioritize, test, and measure changes to the product-led funnel.

Lifecycle and Retention

• Lead and scale the user acquisition lifecycle, including onboarding emails, upgrade messaging, and re-engagement campaigns
• Build and optimize referral and affiliate programs to drive scalable acquisition through partner and user advocacy.
• Support lifecycle campaign strategy by identifying product behaviors, user segments, and trigger points that can activate, re-engage, or upsell users.
• Partner with Product to explore gamification strategies that enhance user engagement and retention throughout the customer journey.

• 3-5+ years of experience in growth, digital, or performance marketing within a PLG self-serve SaaS environment.
• Proven track record leading end-to-end growth initiatives that resulted in double-digit increases in organic traffic and conversion rates.
• Experience developing SEO strategies that ranked key pages on page one of Google and materially increased sign-ups or leads.
• Deep hands-on experience designing and executing statistically significant A/B or multivariate tests using VWO, Optimizely, or similar platforms.
• Strong command of Heap, MixPanel or Google Analytics to uncover user behavior patterns and inform test design or segmentation.
• Experience implementing at least one AI-based tactic (e.g., content generation, personalization engines, predictive tools) that improved growth outcomes or reduced manual effort.
• Strong collaborator with a track record of working across product, sales, and marketing teams to deliver initiatives that align with company goals.

At Vidyard, success comes from individuals who align with our core values, embrace challenges, and contribute to our high-performing, customer-obsessed culture. You’ll thrive here if you:

• Put Customers First: You’re passionate about solving problems, delivering exceptional value, and ensuring our customers succeed with our products.
• Embrace Innovation: You think creatively, challenge the status quo, and seek new ways to improve and grow—both personally and professionally.
• Value Collaboration: You work effectively across teams, listen actively, and contribute to a supportive and inclusive environment (see our statement of dedication to DEIB here).
• Act with Urgency: You’re motivated, proactive, and thrive in a fast-paced, dynamic environment where priorities can shift quickly and change is expected.
• Take Ownership: You own your work, take responsibility for outcomes, and are proud of delivering results that drive impact.
• Strive for Excellence: You maintain high standards, are goal-oriented, and continuously push yourself and your teammates to do their best.

At Vidyard, we celebrate the intersection of creativity, ambition, and impact. If you’re ready to contribute to our mission of transforming communication and being part of a team that’s customer-focused, hardworking, and values-driven, Vidyard is the place for you.

At Vidyard, we’re passionate about creating an environment where you can succeed—both personally and professionally. Here’s what you can look forward to:

• Work-life Integration: At Vidyard, we set the bar high, expecting excellence and dedication from every team member. In return, we empower you to integrate work and life seamlessly. Enjoy the freedom of flexible hours and unlimited vacation, paired with programs that support working from anywhere—even while traveling.
• Competitive Pay & Benefits: Start day one with a competitive salary and comprehensive, flexible benefits tailored to support you (RRSP match and stock options included following completion of your probationary period)
• Wellness Your Way: Leverage flexible spending accounts to spend on what matters most.
• Mental Health Support: Access to Inkblot, a digital mental health platform, plus $1,500 per person per year for mental health services.
• Parental Leave Top-Up: Support when it matters most, with enhanced parental leave benefits.
• Make an Impact: At Vidyard, we believe in creating positive change. Enjoy paid volunteer hours to support the causes you care about and join Employee Resource Groups (ERGs) to connect with colleagues, champion inclusion, and drive meaningful impact within Vidyard and the communities we serve.
• Invest in Your Growth: Regular performance reviews, individual development plans and an annual allowance of $1,500, dedicated to your professional development and ongoing learning.
• Your Perfect Workspace: Whether you prefer the comfort of your home, or the energy of our Kitchener, Ontario, collaboration space, you’ll have the flexibility to choose. While we default to remote-first, occasional in-person meetings and events are thoughtfully designed for connection and collaboration.

Come join a team where your best life meets your best work!

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us at [email protected]. Unsolicited resumes from Agencies will not be accepted.