About Kiddom
Kiddom is a groundbreaking educational platform that promotes student equity and growth by uniting high-quality instructional materials with dynamic digital learning. Through unparalleled curriculum management functionality, Kiddom empowers schools and districts to take ownership of their curriculum – resulting in learning experiences tailored to meet the unique needs and goals of local communities. Kiddom’s high-quality curriculum is layered with robust teacher and leader data insights to drive the continuous improvement of instructional decisions, school/district programming, and professional learning.
Kiddom, a leading educational technology company, is seeking a highly motivated and results-driven Growth Marketing Manager to join our dynamic marketing team. The ideal candidate will have a proven track record of driving top-of-funnel lead generation while also possessing the skills and expertise to nurture customer loyalty and support expansion and upsell opportunities. As a Growth Marketing Manager, you will support the work of our Sr. Growth Marketing Manager to amplify our brand awareness and interest in the K-12 market. Experience in the K-12 education field is highly preferred.
Responsibilities:
- Develop and execute comprehensive growth marketing strategies to rapidly increase top-of-funnel leads through paid search, email campaigns, paid digital, etc.
- Identify, evaluate, and optimize various acquisition channels to maximize lead generation and cost-effectiveness.
- Work closely with Sales to monitor sales funnel conversions and optimize processes.
- Routinely utilize A/B testing to ensure programs are always improving
- Utilize data-driven insights to analyze the performance of various marketing campaigns and initiatives.
- Measure the success and effectiveness of growth marketing efforts.
- Collaborate with cross-functional teams to create compelling messaging at the national, state, and local levels. Develop landing pages and promotional content to attract and engage prospects.
- Stay updated with the latest trends and developments in the K-12 education industry and digital marketing landscape.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in growth marketing and lead generation, preferably in the K-12 education sector.
- Expertise in Hubspot, SalesForce, Google Ads, and Paid Social channels.
- Strong writing skills with demonstrated success in developing and executing multi-channel marketing campaigns.
- Proficiency in marketing analytics and data-driven decision-making.
- Strong communication and interpersonal skills, with a focus on building relationships with internal teams and external partners.
Salary range is dependent on geography, past experience, seniority, and demonstrated role related ability during the interview process.
What we offer
Full time permanent employees are eligible for the following benefits:
-Competitive salary
-Meaningful equity
-Health benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance
-10 paid sick days per year
-Unlimited vacation time policy (subject to internal approval). Average use 4 weeks off per year.
-Paid family leave for eligible employees
COVID Vaccination Policy
Kiddom policy requires employees to be vaccinated before they visit an office or attend company events..
We have remote roles but in certain positions where office attendance is deemed to be essential to the role, offers of employment shall be conditional upon proof of vaccination.
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What We Do
Kiddom unleashes the full potential of high-quality instructional materials paired with effective tech enhancements and hand-in-hand support to help teachers do what teachers do best, teach with a human touch. For over 10 years, we’ve been combining valuable open educational resources with simple, flexible technology. Our feature-rich learning platform gives teachers time back, so they can do what they do best, teach. Accelerate planning, instructional delivery, assessment, and reporting while using proven-curriculum teaches already know and love.
Why Work With Us
We innovate at the speed of technology. We are introducing new AI features to streamline routine teacher tasks and more equitably serve student needs. We’re dedicated to developing AI enhancements that drastically improve the teacher’s ability to unpack, understand, and implement HQIM with fidelity.
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