Growth Marketing Manager

Sorry, this job was removed Sorry, this job was removed at 08:17 p.m. (CST) on Tuesday, Nov 05, 2024
Be an Early Applicant
Hiring Remotely in United Kingdom
Remote
Information Technology • Software
The Role

Totara’s is a fully customizable learning management system (LMS) that boosts compliance rates, optimizes training effectiveness, and maximizes staff retention – at unrivaled scale. Built and deployed by a global partner network, Totara’s platform handles all learning, compliance, and performance management needs no matter the industry or complexity. That’s why Totara is trusted by 20 million users across 1500+ customers and 50+ countries. 

Our strength is the efficiency with which we deliver innovative products and support to our customers and partners. We are setting the standard for success in our industry. To help us continue our growth, we’re seeking an experienced Growth Marketing Manager to support our digital marketing efforts across the globe. As the Growth Marketing Manager, you will create and optimize PPC campaigns, help manage agency and promotional relationships, and help drive key projects forward across the team. This role will support our global partner network and the our Public Sector direct sales team, and will report directly to the Global Head of Marketing based in the US.

Responsibilities

  • Collaborate with leadership, Sales, and Community teams to align marketing strategies with business objectives to support Totara’s global partner network and the our Public Sector direct sales channel
  • Launch and manage marketing campaigns across digital advertising, social media, email, content marketing, events, and webinars
  • Manage multi-channel digital marketing campaigns to support lead generation, including media buying, A/B testing, and optimization
  • Create and manage landing pages hosted in HubSpot using best practices to increase conversion rate
  • Serve as the liaison between Totara and 3rd party industry partnerships & analysts to help drive webinar registration, content lead generation, and community signups
  • Help manage Totara’s global website including CMS updates, bug reporting, SEO optimization, and conversion rate optimization
  • Provide recommendations for targeted demand generation campaigns to drive partner and US Public Sector pipeline growth 
  • Track campaign performance, key metrics, and ROI across channels such as paid media, Google Analytics, SEMrush, and Hubspot
  • Partner with the Sales Team to optimize conversion rates throughout the sales funnel, from lead to MQL, SQL, opportunity, and close
  • Work with Marketing Operations to optimize strategies to enhance lead qualification processes and increase the efficiency of pipeline progression
  • Manage and setup conversion tracking using Google Analytics and Google Tag Manager

Requirements

  • 4-6 years of proven experience creating & optimizing digital marketing campaigns in Google Ads and LinkedIn to drive pipeline growth 
  • Wordpress experience 
  • Hubspot experience
  • Google Tag Manager and Google Analytics experience 
  • Data analysis using various platforms
  • Go-getter personality
  • Strong project management skills
  • Enjoys working with cross-functional Global teams

Qualities of Success

  • An understanding of the HR industry, specifically Talent and L&D is a plus
  • Creativity and flexibility, responding quickly to evolving markets and opportunity challenges
  • Accountable and committed to achieving target goals with integrity and fearlessness
  • No excuse demeanor, finding solutions to achieve target goals in any market environment

Benefits and Perks:

  • Enhanced Parental Leave
  • Private Health Insurance Cover
  • Professional Development Opportunities
  • Annual Wellbeing Allowance
  • New Joiner home working set-up allowance
  • Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve
The Company
Santa Clara, CA
127 Employees
On-site Workplace
Year Founded: 2010

What We Do

Totara is rapidly transforming the learning technology software market. Totara’s products are highly flexible and bring powerful freedoms to all organizations with formal and informal learning needs, both within the workplace and the extended enterprise.

They are used by many industry sectors, including finance, retail, energy, health, government and not-for-profit organizations. Customers range from small businesses to large multinational corporations – a testament to our innovation, robust versatility and scalability.

Similar Jobs

Remote
London, Greater London, England, GBR
781 Employees

Carbon Robotics Logo Carbon Robotics

Marketing Manager, Europe

Artificial Intelligence • Computer Vision • Hardware • Machine Learning • Robotics • Software • Agriculture
Easy Apply
Remote
28 Locations
180 Employees

Skillsoft Logo Skillsoft

Field Marketing Specialist

Artificial Intelligence • Consumer Web • Edtech • HR Tech • Information Technology • Software • Conversational AI
Remote
United Kingdom
2900 Employees

Benchling Logo Benchling

Enterprise Marketing Manager

Cloud • Healthtech • Social Impact • Software • Biotech
Remote
United Kingdom
697 Employees

Similar Companies Hiring

Hedra Thumbnail
Software • News + Entertainment • Marketing Tech • Generative AI • Enterprise Web • Digital Media • Consumer Web
San Francisco, CA
14 Employees
HERE Thumbnail
Software • Logistics • Information Technology
Amsterdam, NL
9000 Employees
True Anomaly Thumbnail
Software • Machine Learning • Hardware • Defense • Artificial Intelligence • Aerospace
Colorado Springs, CO
131 Employees
Not Eligible
Save
By clicking Apply you agree to share your profile information with the hiring company.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account